Nestlé

Head of Commercial Development

Bishop's University

University Lecturer

Simex Defence Inc

Director of Marketing And Business Development

Procter & Gamble

•	E-commerce Channel leader, managing all sales and marketing activities for P&G’s online business with customers such as Amazon, Mumzworld, Noon, Instashop, Carrefour, etc.
•	Responsible for creating e-content, promotional plans, initiative plans, and go-to-market strategies. 
•	Leading Joint Business Plan discussions and aligning promotional activities with top e-retailers both Pure players, Brick & Click and last-milers. 
•	Developing 360 plans for E-commerce channel which include: Social and digital media campaigns, conversation calendars, i-media, i-video, i-banners and SEO strategies. 
•	Lead Data Science department at P&G and extracted insights from several data sources- sell out data, share, sore clusters, neighborhood analytics, shopper profiling and Shopper behaviour.  
•	Responsible for the business data analytics team looking at shopper data using tools such as: Nielsen Household and share data, customer EPOS (sell out data), and Shopper & Consumer understanding. 
•	Certified Global expert and trainer on Shopper Psychology and Category management.
•	Trained expert in the use of Space Management & Efficient Assortment Software (Spaceman & ATPRO).
•	Manager of others: Managing a team of junior sales managers.

Corporate Director Sales Marketing

•Responsible for Category Development projects for P&G brands within the Arabian Peninsula (7 markets in GCC). 
•Design Category Planograms across all channels (HSM, HFS, Pharmacy & e-commerce).
•Design and execute customer-specific category, store and department re-invention projects.
•Track, analyze and report monthly sales fundamentals data.
• Responsible for developing and deploying Category and brand  plans to P&G distributor partners across 7 Markets.
• Leading P&G e-commerce channel and e-business in the GCC region.
• Work closely with top e-retailers in the region to develop and grow the FMCG business online.
• Developing and designing locally relevant e-content.
• Creating e-merchandising and SEO guidelines across P&G brands and categories.
• Designing and executing e-marketing campaigns across digital touch-points: social, i-media, banners, i-video and brand websites.

Senior Category Development Manager & E-commerce Channel Leader

•	Designed and executed Category Management Projects across all P&G categories in HSM Channel including Carrefour Beauty Department (2016), Carrefour Baby Station (2018), & Carrefour Cleaning Universe (2021), Sharjah COOP Beauty Zone (2021), Panda Care Beauty & Baby Zone (2021), Watsons Skin care Category (2020), Binsina Baby Care (2019). 
•	Responsible for Designing and executing all Category Management Projects across all P&G brands across multiple channels including Pharmacy, Supermarket, Mini Market and HFS.
•	Manager of others: Managing a team of junior sales managers across GCC. 
•	Creating and aligning JBP (Join Business Plans) with top customers and KA in HSM, Pharmacy & E-comm. channels: Carrefour, Waitrose, Lulu, Panda, Instashop, Amazon, Dawa, Nahdi, Binsina and COOPs.   
•	Responsible for designing & deploying DPSM (Display, pricing, Shelving & Merchandising) guidelines to P&G distributors’ Sales force & merchandising force on a bin-annual basis.

Trade Marketing Director

•	Brand Manager for P&G’s Oral Care business (Oral B, Crest, Fixodent & Fluocaril).
•	Responsible for all sales and marketing plans for the Oral Care business.
•	Responsible for designing and deploying portfolio and promotional strategies across Oral Health Care Business in the region.
•	Responsible for all communication plans including ATL, BTL, POSM Toolkits and labels for all product lines under Oral Health care portfolio.
•	Liaising with multifunctional teams (Finance, QA, legal, logistics and sales) to ensure demand planning, stock shipments, inventory, shelf life, government relations, quality control, and legal regulations.
•	Responsible for forecasting, budgeting, and executing product launches, go-to-market plans, and expansion plans on the Oral Care business.
•	Developed and executed OHCP program to reach dentists and influencers on the business. This includes hiring and training P&G Oral Health care representatives and equip them with tools to influence OHCPs.
•	Manager of others: responsible for developing the capability and career planning for 2 junior brand managers.

Senior Brand Manager

•	Principal project manager and team leader on over 40 projects annually, managing people within internal departments and within several external partners including: retailers, suppliers, distributors, creative agencies, PR agencies and production agencies.
•	Created, developed, and executed several customer-centric marketing initiatives across top 4 HSM Customers in the Gulf and Saudi: Carrefour, Lulu, Panda and Othaim. 
•	Managed P&G’s largest initiative in 2012 which was the Sponsorship of the 2012 London Olympic Games.
•	Received 3 P&G Excellence Awards including the Best Global Execution of the P&G Olympic Games initiative.

Shopper Marketing Manager

•	Experience working with Government & Public sectors in Canada, US and Europe.
•	Extensive experience and knowledge of the Defense & Military industry.
•	Developed business opportunities and lasting relationships with major customers and suppliers with the industry in the US, UK and Europe. 
•	Closed major sales contracts with clients within the Canadian, American and European Government sector.
•	Improved the overall company revenue by over 28% during FY 2009 fiscal year versus FY 2008.

Sales Manager

Concordia University - John Molson School of Business

Developed business relations with several Canadian and American clients for the John Molson Executive Center.
Organized training seminars for executives on location or on campus for major organization across North America.
Achievements:
Created, Developed and Coordinated the “Asset and Wealth Management Fundamentals” Seminar at the John Molson Business School in March 2009. The Seminar featured 4 lecturers, teaching a new program over 4 days. The seminar gained so much success among all 40 participants, that it became a permanent program at the John Molson Executive Center offered once every year.

Customer Development Associate

McGill University Health Centre

•	Almost 3 years of Data analysis and Scientific research experience
•	3 years experience working in the Medical & Scientific field in North America
•	Member of an exclusive scientific community of McGill University Scholars
•	Published 2 articles in major Scientific Journals in the Bone and Mineral Research Field
•	Helped Identify the function of a Gene related to Human Bone regeneration

Research Associate

MBA | MSc. | Category Management | Business Development | Retail Innovation | E-Commerce | Data Analytics | Sales & Distributor Operations | Lecturer | ex-P&G

Experienced Marketing and Business Development Director with a demonstrated history of driving growth and profitability in diverse industries. Skilled in category management, business development, retail innovation, and data analytics. Strong leadership abilities, with a track record of successfully formulating strategies and managing teams to achieve exceptional results.	        
•	 MBA from Concordia University 
•	Masters of Science from McGill University 
•	Over 15+ years experience in Marketing, Sales & Brand Management in FMCG.
•       11+ years in senior leadership and management roles in Multinational Global Organization. 
•       11+ years experience in the Gulf (GCC).
•	International experience in North America, Europe and Middle East
•	Proficient in developing strong relationships with clients and team building capabilities.
•	Demonstrated ability in analyzing business needs, designing solutions and achieving results.
•	Keen analytical skills developed during 4 years of scientific research experience.
•	Exceptional communication, negotiation and interpersonal skills.
•	Fluent in English, French and Arabic.

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