Farhan Qureshy's Linkedin Analytics

With a distinguished background in corporate communications, PR, strategic marketing, and lead generation, I am results-driven and focused on accountability. I help organizations communicate and market better, enabling sustainable growth. My expertise covers B2B/C communications, marketing, corporate positioning, content creation, media & PR, crisis management, executive communications, and stakeholder engagement. Key Achievements: • Pioneered AI-driven lead generation initiative for AHI Carrier's Energy division, engaging key decision-makers in projects worth $273M and significantly improved win probability and project penetration. • Established AHI Carrier as a key player in the HVAC, Energy & Renewables, and Building Automation industry. At JCI, I helped position the company as an industry thought leader through strategic PR campaigns that influenced over 2.3M people in 10 years. • Established a marketing/communications platform at JCI which enabled the company to reach 107% of its quarterly target in 2Q17. • Improved lead generation through email marketing and AI-Driven SEO, aiding sales team at JCI to win a $19M contract in Qatar in FY2017. • Established JCI's York brand as the market leader in air conditioning and from 2015 to 2017, York Chillers commanded over 73% market share across MEA. • Extensive experience in creating impactful content for press releases, annual reports, analyst meetings, financial communications, media interviews and case studies/white papers, etc. Achieved direct revenue growth through content marketing. • Managed JCI's regional RIF action, crafted messaging for leadership and managers, provided strategic counsel, and liaised with media. Boosted employee engagement by 2% despite restructuring. • Demonstrated expertise in strategic thinking, digital innovation, and stakeholder engagement across diverse markets, including META, the European Union, Pacific Asia, and the United States. As an MBA in Marketing, a Chartered Mechanical Engineer, and certified in Situational Leadership and Lean Six Sigma, I am committed to mentoring and servant leadership, delivering excellence through collaboration, and building cross-functional teams dedicated to accountability. Skills Summary: •Omnichannel communication, marketing, corporate positioning •Media and PR •M&A, crises and change communications •Leadership communication & counsel •Inbound marketing, email campaigns, and AI-driven SEO •Content strategy, content marketing, press releases, case studies, white papers •Marketing/content consultancy for channel •Go-to-market strategy