Roku

Senior Account Executive

Google

Sr. Strategic Agency Manager

Agency Development Manager

Agency Account Strategist

Bloomingdale's

SEM Analyst

iProspect

•	Planned and managed Paid Search campaigns for one of the largest apparel retailers in the Unites States
•	Oversaw and optimized budgets of over $10 million yearly
•	Responsible for revenue of over $200 million+ through PPC campaigns
•	Increased efficiency for clients by 50% by optimizing PPC campaigns daily
•	Helped increase overall sales by expanding the account into different countries
•	Tested various aspects such as landing page and ad copy to increase efficiencies
•	Constantly used Google AdWords, Bing Ads and Yahoo Gemini to help optimize campaigns daily and efficiently
•	Worked with third party data software such as MicroStrategy to ensure a seamless client weekly report 
•	Used third party software Kenshoo to optimize PPC campaigns in a timely manner. 
•	Actively involved in participating for new Google Betas such as Customer Match and Google Image Beta to increase conversions and achieve client goals

Sr. Associate, Paid Search

Mercury Media

•	Planned and setup paid search campaigns for 15+ clients totaling over $5M in spend
•	Increased efficiency for clients by 75% by optimizing PPC campaigns daily
•	Helped increase overall Quality Score for campaigns through Ad Copy Testing and increasing CTR
•	Presented clients deliverables with the results of each campaign through third party and in house analytics such as Marin Software, Google Analytics, ROIA
•	Trafficked ads through GDN to ensure overall coverage
•	Extensive use of Excel and SQL to help deliver client reports with the most up to date analysis of the accounts.
•	Helped clients with ensuring success in different KPI’s such as Cost Per Lead, Cost Per Actions, Click-Through Rate Etc.,
•	Used different online tools such as Feng-Gui, SpyFu and PPC Concatenation Tool, to help optimize client accounts on a daily basis

Dyversity Communications Inc.

• Coordinate with Media Director in planning and execution of media plans.
• Buy placements through different mediums such as TV, radio, print, OOH and online.
• Coordinate the delivery of required artwork/creative to publications and media companies, meeting necessary deadlines.
• Researching opportunities, evaluating proposals, contract negotiations, and strategic planning in portfolio development.
• Doing buying through Facebook, Google Display Network, You Tube & Double Click.
• Communicate with other departments to effectively execute campaigns and the release of marketing and display materials.
• Provide post analysis to clients at the end of each campaign.
• Provide POV analysis to account manager when needed.
• Prepare Media Purchase Authorization & Media Estimate forms for various clients.
• Prepare media plans for client according budget provided by them.
• Preparing and sending of insertion orders & follow-up with various media representatives.

Media Executive

York Federation of Students

-Managed the busiest polls at a University of over 50,000
-Tallied and recorded the results. 
-Chosen from over 45 candidates to tally the votes.

Poll Clerk

Famous Optical

-Selling frames and lenses to customers with prescription needs
-Booking appointments for optometrists/opthamologists 
- Receiving and entering merchandise in the database

Sales Associate

Sanofi Pasteur

- Worked in the R&D department 
- Assigned to look after the sample receipt, RTU, Statistics 
- In sample receipt I was responsible for receiving and delivering samples to the analysts 
- In RTU I was responsible for sorting GMP documents and entering them into an online database
- In helping Statistics, I work on advanced excel formulae and created excel spreadsheets which included graphs.

R&D ARD Intern

York University

- Member of the framing department at York University convocation 
- Directed personell to the correct locations during the convocation.

Team member

A versatile professional with extensive customer and sales experience +5 years. Experience in advertising, pharmaceutical and optical industries. Strong media background, backed by purchasing expertise in the advertising field. Highly customer focused, self-motivated and a dynamic team player.

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