Farrukh Naeem's Linkedin Analytics

Farrukh Naeem is an advertising copywriter, journalist and ad blogger. He has worked as a copywriter for advertising agencies in Asia and the Middle East, a direct marketing writer for Wunderman under the Y&R banner, and a TV commercial scriptwriter. He is also a journalist and a popular online commentator on advertising, marketing and creativity in the UAE and Middle East and author of a popular ad blog at http://www.copywriterjournalist.com Global client portfolio =============== In his 10 years of creative copywriting experience, Farrukh has worked on some of the hottest brands in the world, including: * Hewlett-Packard * Microsoft * Compaq * Thomas Cook * Honda * Millennium Hotels * Sheraton Hotels * LG * Philips * Jacuzzi * Rodeo Drive * Carrera * UNFPA and more... Multiple media expertise ================== Farrukh's copywriting exploits include a wide range of media: from press and magazine ads to TV commercials and radio spots; from direct mailers to press releases; from corporate brochures to online catalogues. Journalism credentials ================ As a journalist, Farrukh has covered a wide range of industries including telecom, cosmetics, health, transport, internet, education, finance, and more. In the news ========= Farrukh's views and reports related to advertising, marketing, and creativity initiatives have been cited and/or featured across TV, radio, press and online publications regionally and internationally, including: IN TV, 101.6 City FM, Campaign, Gulf Marketing Review, Gulf News, Emirates Today, Emirates Evening Post, Zawya.com, Guardian UK and many other offline and online publications. Specialties: Creative conceptualisation, persuasive writing skills, convincing concept selling skills, visual thinking, team leadership spirit, extensive copywriting, editorial and communication experience across multiple industries and markets.