Wise.blue by Aleph

My role at Wise.Blue demands hands on leadership which spans across Sales, Marketing, and Product.

+ Problem solving through product and process design.
+ Effective negotiations with high value partners.
+ Increasing efficiency and output quality.
+ Structuring the market positioning of our business. Strengthening our brand and message.
+ Building a culture where our team are proud of everything we do.

Managing Director

LifeGen

Advisor & Partner

Westminster Business School

Mentor

Criteo

Head of Key Account Strategists, EMEA

Product Strategy 
Product Management
Business Development. (Agencies, and Large Direct Clients)
Cross-team collaboration
Vendor relationships
Senior stakeholder management

Global Director, Platform

Global Director, Client Partners

Commercial Director, Middle East & Africa

We've Created the World’s Most Intelligent Performance Marketing Engine.
Compiling hundreds of billions of dollars of actual sales data and an unmatched network of global publishers, we make sense of digital user behavior—across any device—to deliver relevant, personalized ads that drive incremental sales.

My role at Criteo primarily consists of improving the organisation's market position across the region, and achieving financial growth through: 
- Building key customer relationships
- Defining long term strategic goals
- Identifying business opportunities
- Negotiating, and closing business deals
- Maintaining extensive knowledge of current market conditions

Head of Business Development, Middle-East, Africa & Turkey

AppNexus

My role primarily consists of consulting and advising businesses on their digital advertising strategy, how to best grow their businesses, and expanding into new product lines, and markets. 
Using experience of the AppNexus platform, in conjunction with my previous work in the industry, whilst adapting an entrepreneurial and agile methodology to address the many functions of my clients' business models, from marketing and finance, to sales and media buying, and even preparing for investors, and future IPO's.

Account Director, EMEA - Emerging Markets

Rightster

Publisher Acquisition Manager

SAY Media

Focus on growing the business offerings, and quality of services whilst maintaining the core principles and financial requirements of SAY Media.

Working in a high paced environment, adjusting to change in a timely and efficient manner. Cold calling publishers of all sizes, scouting publishers from a wide range of categories. 

Providing end-to-end solutions to large comscore 100 sites, along with smaller passionate blogs.

Experience: 

Publisher recruitment, account management, mobile app recruitment (iOS), Rich Media, Expandable / Overlays, IAB + Non-IAB creative sizes, Engagement model.

Business Development Manager

Adconion Media Group / Joost

Adconion ranked 5th Fastest Growing Tech Company in 2010. - http://www.fasttrack.co.uk/fasttrack/leagues/tech100supplement.html

In 2010 Adconion was ranked the 2nd fastest growing company in the Media Momentum Awards.

- Day to Day management of medium to large online businesses.
- Analysis of performance, and taking the necessary actions to improve the potential and increase the revenue for each individual client.
- Complete account set-ups from start to finish.
- Continuous Business Development.
- Media Buying, and campaign management.

Business Development Executive

- Business leader with 14+ Years of experience in Adtech, Start-up Growth, and Geo-expansion. 
- Planning, hiring, structuring and growth of teams of Business Development, Product, Sales and Marketing.
- Product Owner and visionary, collaborating closely with CTO's, R&D leads and Product Leads.
- Key-Account-Management (KAM) trained.
- Specialising in global partnerships, and commercial agreements.
- Multi-market global operation management and strategy.

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