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As an Email Marketing Specialist, I develop and execute monthly email marketing roadmaps in alignment with broader content and general marketing strategies. I design and implement multiple email drip campaigns, enhancing brand trust and authority, and manage and segment data lists, ensuring alignment with departmental approvals and best practices. I also collaborate with the Content Marketing Manager to maintain cohesive branding and messaging across promotional channels. I have over 4 years of experience in email marketing, including 10 months as a Growth Marketing Manager at Sisense, a leading platform for analytics and business intelligence. There, I coordinated SEO content, analyzed website performance, and participated in marketing technology evaluation. I am highly skilled in using marketing automation tools, such as Braze, Klaviyo, Marketo, Iterable, Mailchimp, and Figma, and I utilize tools such as GA4, Amplitude, SEMrush, and Jira to optimize email campaign effectiveness. I have a strong analytical and communication skills, and I work collaboratively with cross-functional teams to deliver measurable business results. I hold a Bachelor of Science degree in Mathematics and Computer Science from The City College of New York, where I graduated as the valedictorian of my class. I am passionate about applying my mathematical and computational skills to solve real-world problems and create innovative solutions. My goal is to leverage my email marketing expertise to help companies grow their customer base and achieve their business objectives.
Check out Fathima R. Reeza's verified LinkedIn stats (last 30 days)
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