Fathima R. Reeza's Linkedin Analytics

As an Email Marketing Specialist, I develop and execute monthly email marketing roadmaps in alignment with broader content and general marketing strategies. I design and implement multiple email drip campaigns, enhancing brand trust and authority, and manage and segment data lists, ensuring alignment with departmental approvals and best practices. I also collaborate with the Content Marketing Manager to maintain cohesive branding and messaging across promotional channels. I have over 4 years of experience in email marketing, including 10 months as a Growth Marketing Manager at Sisense, a leading platform for analytics and business intelligence. There, I coordinated SEO content, analyzed website performance, and participated in marketing technology evaluation. I am highly skilled in using marketing automation tools, such as Braze, Klaviyo, Marketo, Iterable, Mailchimp, and Figma, and I utilize tools such as GA4, Amplitude, SEMrush, and Jira to optimize email campaign effectiveness. I have a strong analytical and communication skills, and I work collaboratively with cross-functional teams to deliver measurable business results. I hold a Bachelor of Science degree in Mathematics and Computer Science from The City College of New York, where I graduated as the valedictorian of my class. I am passionate about applying my mathematical and computational skills to solve real-world problems and create innovative solutions. My goal is to leverage my email marketing expertise to help companies grow their customer base and achieve their business objectives.