Bell

•	Built the strategic roadmap for Bell.ca 3 year and 5 year view to drive new acquisitions with lowest operating cost.
•	Defined vision and guiding principles for DCOE to build the sales & service experience for an ideal customer experience on web.
•	Developed business cases based on data, user information and customer feedback to build strategic long term growth strategies to achieve business objectives.
•	Managed user experience enhancements for web to improve user journey and drive stronger conversions leveraging competitive analysis and AB testing.
•	Lead analysis and in-depth review of systems to identify opportunities for optimizations to meet sales targets and customer experience objectives.
•	Collaborated with data analytics team to manage reporting framework for test and learns, results on initiatives, utilizing information to continually optimize campaigns.
•	Designed and implemented monthly digital sales results report and presentation for senior executives.

Senior Manager, Digital Strategy and Planning

SPC Student Price Card

•	Head of digital marketing team led with a focus on coaching a highly efficient team in an agile work environment within tight timelines. 
•	Developed and executed marketing strategies, campaigns and projects that drove new acquisitions, while continuously improving engagement with existing consumers. 
•	Led the development and execution of communications, content development and strategies to drive brand awareness and sales revenue. 
•	Designed and managed marketing initiatives, reviewing and incorporating new opportunities to continuously scale the brand identity and drive business results.
•	Partnered with internal and external stakeholders to develop and deploy a consistency of brand and communication across all platforms with integrated marketing campaigns.
•	Subject matter expert in market research and data analysis to identify emerging trends and key insights to develop strategies, go to market plans and marketing initiatives.   
•	Developed and managed reporting framework for competitive analysis, results on campaigns utilizing information to develop value driving campaigns.

Senior Manager, Digital Marketing & Customer Experience

CIBC

•	Represented the brand identity through developing and executing multi-million dollar, large scale campaigns scaling the organization through new client acquisitions. 
•	Developed and maintained long term brand strategy and visual identity to drive acquisitions and existing client engagement. 
•	Designed and led implementation of various marketing strategies and brand initiatives to drive brand growth among multiple audience segments. 
•	Strategic expertise in developing briefs, marketing and content plan and gaining buy in from partners across enterprise to execute.  
•	Worked closely with internal and external partners to guide development of creative and communications for consistent messaging across channels. 
•	Utilized strong market research framework to turn data into key insights and emerging trends which were converted into go-to market strategies and incorporated into existing campaigns.  
•	Forecasted and managed large-scale budgets for brand campaigns across multiple platforms, prioritizing key campaigns.

Manager, Brand Marketing

•	Researched, designed and executed national initiatives with a focus on business priorities to grow revenue, reduce costs and improve customer experience. 
•	Collaborated with business partners as subject matter expert to develop consistent communications and optimizations across all channels.
•	Designed and managed all digital and social media projects for contact centers, developed full campaigns and KPIs with budget forecasting.
•	Built strong market research analytics that identified new tactical strategies to create functionality across the organization in order to increase revenue. 
•	Led projects with the core focus of improving client experience, increasing revenue and efficient business operations with proven results.  
•	Designed and implemented business initiatives and programs with mid-campaign review to adjust strategy as needed and post-analysis for final reporting on results. 
•	Partnered with digital teams to design a digital software program currently used across contact centers in Canada to drive efficiency.

Consultant, Digital Sales Effectiveness and Business Development

•	Handled wires for corporate clients and mid-market businesses through Siebel systems within specified time frames.
•	Highly developed analytical skills, initiating, gathering, preparing and analyzing statistical data and reports. 
•	Utilized analysis and strategic thinking to conduct in-depth research using multiple systems and reports to obtain information and resolve discrepancies.
•	Conducted complex multi-million-dollar investigations and data analysis to identify system problems, unusual transactions, root causes and established resolution for clients. 
•	Liaised with internal and external partners to certify correspondence being transmitted was completed in a timely manner with all necessary information gathered. 
•	Prepared business communications in response to queries, completing necessary reports to support investigations and take appropriate actions to resolve issues. 
•	Ensured awareness of new and reoccurring problems, potential losses and fraud to reduce risk exposure while maintaining government and regulatory standards.

Senior Investigations Officer

•	Senior supervisor: delegated work to employees, assisted in training new employees, developed forecasts to meet sales targets and provide excellent customer service to client.
•	Conducted daily gap analysis in preparation for client meetings to identify any products and services that would be useful to the client, and ensure all the needs of the client were met. 
•	Proactively taking on additional work to expand knowledge and understanding, while also assisting Financial Advisor. Managed all administrative and clerical duties for internal and external clients.
•	Managed, assisted and dealt with high value clients on a regular basis, providing excellent customer service.
•	Coordinated meetings for Financial Advisor with clients, potential clients, vendors and internal members of the organizations.
•	Nominated for quarterly achiever award, for outstanding work and going above and exceeding expectations.

Financial Services Associate

•	Took initiative to learn managerial skills and was an acting supervisor on a regular basis. 
•	Regularly made management decisions that consisted in training new staff, assisting staff with queries and clients, handling any issues that would arise and meeting sales targets. 
•	Routinely made outbound calls to invite clients to branch to assist them in meeting their financial goals.  
•	Developed an excellent understanding and knowledge base of mutual funds, estates, mortgage, lines of credits and loans etc. to better accommodate clients’ needs efficiently.
•	Able to provide clients with comprehensive financial advice on how to track their budgets efficiently, make the most of their money by investing and growing their funds. 
•	Provided financial advise in all areas of financial planning, credit, cash management, investment and wealth protection. 
•	E-achiever recipient. Recognition for outstanding service to the organization. Exceeding targets and responsibilities of the job.

Financial Services Representative

•	Took initiative to step into the Head Customer Service Representative position, to maintain ATM machines, cash for branch, foreign exchange orders, cash orders etc.
•	Coached other Financial Services Ambassadors on organization’s best practices and systems usage.
•	Engaged with new prospective clients outside the branch to bring in new business to the branch and organization. 
•	Took on extra workload, at times not related to job specifications, to further broaden understanding of financial products and help support colleagues.

Financial Services Ambassador

•	Worked effectively and efficiently to accomplish client’s financial transactions in a fast paced environment.
•	Maintained cleanliness and organization within work area as well as the branch.
•	Introduced clients to Sales Representatives for financial advice and other customer needs.
•	Took on responsibility of Back-Up Head Customer Service Representative, showing accountability, trust and self-management.

Customer Service Representative

FatimaSabri.com

•	Planned and executed implementation of SEO, email subscriptions, social media presence and campaigns. 
•	Designed, built and maintained social media presence, website and digital marketing initiatives. 
•	Collaborated and provided consulting services with other agencies on marketing campaigns to drive brand awareness and revenue. 
•	Led all marketing campaigns, business client’s meetings, along with building client relationships.
•	Identified trends, insights and market research using analytics to ensure performance was optimized and strategies were designed with optimality. 
•	Measured reports and assessed all campaigns through analytics to evaluate success and areas of opportunity.
•	Managed the development of marketing strategies to grow the brand and organization tactically in the short and long term.

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