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Fatin K.'s Linkedin Analytics

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Fatin K.

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I am a Lean Six Sigma GB and Digital Marketing Certified Tech Marketer & Certified Project Manager enabling tech startups and large enterprise companies to define and align solutions with the market needs, to drive demand, and win prospect and customer trust. Also Founder & CEO of Fractio, a SaaS platform giving entrepreneurs on-demand access to fractional professionals in product development, digital marketing, and sales enablement on a subscription basis. These functions need to be able to pivot along the axis of business operations as it scales while lowering fixed costs—our model enables that. Employers and clients alike have trusted me to support $5M+ in products, manage six-figure marketing budgets and drive results: Like millions of dollars in sales pipeline, including 30% of sales-qualified opportunities for one company and 20% of revenue ($1M+) for another through integrated marketing efforts. Working as a tech marketer for 15+ years has taken me to 3 major tech markets in 3 states, to deliver a rare synergistic combination of analytical, strategic, and creative marketing skills. It's involved professional services, including software, SaaS, hardware, digital, telecom, and financial companies, from startups to multinational companies. 🏷 Proven results/ROI in leadership marketing roles: I have built and managed marketing departments from the ground-up 3x, and managed the entire customer journey as many times. 💥 Specializing in marketing strategies that drive B2B, B2C, and B2G marketing prospects, leads, and sales revenue for your tech company or tech startup: ✔️ Customer journey/lifecycle marketing ✔️ Demand and lead generation ✔️ Digital and traditional advertising ✔️ Field and events marketing (including ABM strategy) ✔️ Marketing automation and CRM build or migration (HubSpot, Salesforce, Zoho CRM, Microsoft Dynamics) ✔️ Sales cycle development and sales enablement SOPs ✔️ WordPress & Squarespace website development ✔️ Content development, blog & copywriting 🎓 Plus, I am a certified Digital Marketer who can tactically execute: Certified through the global standard PCM® Digital Marketing from the American Marketing Association, and a Certified Digital Marketing Professional certification from the Digital Marketing Institute, scoring in the top 20%, meaning I'm up to date on the latest in these capabilities: ✔️ Digital marketing strategy ✔️ Content marketing ✔️ SEO ✔️ Google Analytics ✔️ Social media marketing ✔️ Email marketing ✔️ Marketing automation (Hubspot, Mailchimp) ✔️ Website optimization ✔️ Paid search using Google ads

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