Feather Hickox's Linkedin Analytics

Accomplished integrated marketing executive with 20 years of experience driving growth in competitive global markets. Especially adept at spearheading transformative marketing and GTM strategies and initiatives that grow revenue and profit, increase market share, expand the customer base, and build world-class brands. Professional highlights include: • Led integrated marketing transformation at Quartzy that facilitated a 30% increase in sales. • Spearheaded GTM strategy that helped hotel tech startup Duetto scale to $40M despite Covid shutdowns. • Launched 25 new Digital Business offerings for a $4B division of Cognizant. • Drove marketing strategy at FICO that generated a 40% increase in qualified leads and increased marketing’s contribution to sales by 50%. Key areas of expertise include: • B2B SaaS & enterprise marketing • Go-to market strategy • Strategic growth initiatives • Inbound & outbound demand generation • Product marketing, positioning, pricing & packaging • Data-driven decision-making • Branding, social media & content marketing • Strategic communications, PR & thought leadership • Marketing operations, martech management • Sales Enablement • Team development & leadership • Campaign strategy, development & execution • Integrated multi-channel marketing