Febronia Ruocco (CIM, PGCert, EMCC, ICF.)'s Linkedin Analytics

Febronia Ruocco is a multilingual, commercially impactful Global Strategic Insights & Analytics Director, with a proven track record of inspiring transformation & delivering winning insight; successful marketing strategy & commercial growth for iconic £1bn global brand portfolios in FMCG & OTC. Febronia has led insights across multiple categories: food & drink;premium spirits;beer;cider;mum & baby; telcos;luxury;QSR;OTC and biopharma for world famous brands. Febronia has championed the strategic insight, brand building, innovation & campaign development agendas for a range of top brand names, both in the UK & globally. She has brought insight to the heart of organisations & landed commercial impact, by partnering senior marketing stakeholders & influencing C-Suite teams. She has led high performance, international insight teams, all disciplines, for drinks companies: Diageo; Heineken; Carlsberg; Cadbury-Schweppes & Twinings and for food companies: Premier Foods; Heinz; Mars; General Mills & McDonald's. Recently Febronia brought global consumer insight expertise to EX high investment, corporate assignments (in the prestigious office of the CEO) in biopharma at GSK; led global insight strategy for iconic OTC skin health brands for GSK Consumer Healthcare and headed up insights planning for IM markets at Twinings. Febronia is also a certified Executive Leadership Coach (Henley Business School) & accredited at Senior Practitioner Level EMCC and ACC ICF. In addition to her Insight career, Febronia has coached over 150 hours, Senior Directors, C-Suite and CEOs from Top Companies in Marketing/Advertising/Insight & MRX. Febronia is also a Professional Mentor, supporting WIRe; Durham University Student Leadership Framework; Lancaster Uni; Henley Business School & EMCC UK. Expertise: -Raising the strategic insights profile within complex, global, matrix organisations, driving impact & commercial growth for iconic brand portfolios. -Expert in brand building, communication development 360; innovation & portfolio growth strategy. -Strong MRX technical skills across all quant & qual methodologies. -Powerful strategic influencing at C-Suite level. -Effective leadership: Coaching & performance management of high performing teams. -Impactful strategic workshop creator, facilitator & presenter. -Fluent Italian, German, French & working Spanish. -CIM International Mktg. Powerful cultural understanding of global markets. -Advocate of DE&I and health & wellness. -Lived in 3 different geographies, successfully led agile global projects across multicultural teams.