Federica Foroni Lo Faro's Linkedin Analytics

As a freelancer or in a fractional role, I collaborate with entrepreneurs, scale-ups, and startups who aim to make a difference. With over 18 years of experience in ecommerce and marketing, I have launched successful products and developed growth strategies for both B2B and B2C businesses. I take a result-driven, hands-on approach, ensuring that things get done. I particularly enjoy working with companies that offer complex products or services, such as financial products, pensions, healthcare, or innovative services that are not yet in existence. My clients range from challengers in the financial sector like BrightPension and Knab to purpose-driven brands like Fairphone and ecommerce brands like Boska (B2B) or marketplaces like Tica and Trends&Trade (B2B). I have developed my own method to help companies attract, convert, and engage clients by rethinking their products, marketing, and customer experience through data, design, and technology — all with a beating heart! In addition to my consulting work, I am the founder of Milledoni.nl, a curated gift platform. I continuously experiment with innovative business models, customer journeys, and AI-driven solutions, leading to rapid growth without the need for heavy marketing investment. Currently, I am focused on applying AI to create a memorable gift-seeking and giving experience. Examples of projects or fractional collaboration: Growth & Innovation My expertise lies in shaping and executing growth strategies that scale businesses. My ProvenPPP method (Problem-Promise-Proof-Experience) ensures that every growth strategy and execution is grounded in strong fundamentals and drives real impact, all while optimizing marketing budgets. Marketing & Ecommerce I develop successful strategies that boost brand awareness, drive customer acquisition, and improve retention. I combine the emotional power of building brands and fostering customer loyalty with performance-driven strategies that deliver measurable results. This balanced approach has led to memorable campaigns, including one that won a SAN Award for the omnichannel campaign “the toekomst is Bright”. Product, Product-led Marketing & Customer Experience (CX) I create standout digital products by merging design thinking, innovation, customer experience, user experience.