Generali

Leadership Program

That's Hot

Founder and Fractional CMO

The Growth Agency™️

Marketing and Sales Coach

1000 Kelvin

💥1000 Kelvin solves additive manufacturing toughest challenges with artificial intelligence solutions.
⚙️ We enable metal additive manufacturing to print metal parts ‘first-time-right’, reducing printing time and costs and improving quality and yield.

Fractional CMO

Esade

Focus Areas: Marketing, Strategy, Tech, and Fintech

Additional Activities
- Speaker at the ESADE Tech "Art and Artificial Intelligence"
- Active Member of Tech and Marketing clubs
- Final MBA project on "Ethics and AI" for Nestlè

MBA Candidate

- Managed a cross-functional project for funnel conversions optimization: over 12% increase in conversions and 46% reduction of CAC.
- Involved in the strategic and tactical planning for offline brand campaigns: offline media buying, strategic positionings,  asset allocation, and budget allocation. 
- Conducted a holistic analysis of “N26 Business” product (competitive analysis, product positioning and targeted users requirements) to spot growth opportunities, increase penetration and define new product features.
- Analyzed market, trends, competitive landscape and costumers to develop 2020 Italian growth strategy
- Involved in the strategic and tactical planning of the country team’s growth initiatives: detailed project plans, creations, KPI definition, and results’ analysis.

MBA Intern | Marketing & Growth Italy

GE Digital

•	HR Manager for 150 employees: compliant and accurate definition and execution of Italian HR strategy.
•	Coached employees, managers and business leaders on HR-related topics (i.e. employees’ performance development)
•	Led and supervised a reorganization project (dealing with all aspects of organizational change project (i.e. communication and employees’ engagement).

Human Resources Manager

•	Lead HR business activities for GE Digital Europe commercial organization (+250 employees, +10 legal entities).
•	Responsible for HR cycles in Europe: performance management, leadership development nominations, salary and bonus planning.
•	Awarded by the European Leadership team for resilient and proactive contributions.

HR Employee Partner

HR Generalist Intern for GE Corporate, GE Global Operations and GGO South Europe (Italy, Spain, Portugal, Greece and Israel), 400+ employees.
•	Guided managers and employees on HR processes and procedures: employee performance assessment (Performance Development), employee management, salary planning, training nominations and other daily needs.
•	Developed partnership relationship with HR Operations (HR Administrative Shared Service) to ensure the correctness of employees’ data in Oracle and the respect of GE processes during the daily activities.
•	Coordinated Italian HR Council activities: scheduled meetings, prepared agendas and materials and follow-up activities.

Human Resources Generalist

Talent Development Apprentice, professional and educational program (cfr. Human Resources Management and CSR master’s degree).
•	Led coordination of Talent and Development global activities in 10+ countries for 8000+ employees: performance management, performance improvement plans, leadership programs and training nominations.
•	Organizational and costs analysis, HR and executive headcount.
•	Day-by-day activities, i.e. expatriate management, recruitment and internal communication.

Organisation and Talent Development

Three months summer placement in Subsea Engineering HR department.
•	Planned and lead external sourcing engineer project, 500+ profiles found. Reported to SHRM.
•	Employees data clean-up.

HR Summer Placement

👋 Hey there, thanks for visiting my profile.

👩🏻‍💻 I'm the Founder of That's Hot 🔥 Wholesome Marketing and I help early stage B2B tech companies to build cool brand identities and scale their marketing and sales.


🦖 I have an eclectic background: Philosophy + HR management + MBA before landing in marketing. I also love dinosaurs.

🧠 Obsessed with behavioural economics and cognitive psychology.

👉 If you need help with your go-to-market, shoot me a message: federica@thatshotmarketing.com

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