Growth Cab

#1 BDR outsourcing & sales advisory company in US & EU.
Visit us growthcab.com

Founder & CEO

True Sydney

Growth Advisor

Spacefill

• Plans and executes SEO, Paid Search, Paid Social, Video and Display campaigns
• Tracks, reports, and analyses the performance across all marketing channels
• Scales acquisition recruiting and managing the best talents from marketing agencies
• Collaborates cross-functionally with the sales team to optimize close rates of the leads
• Coordinates outbound operations & organizes events
• Generates 700 MQLs at a CPA of 250€ and an average deal size of 15K€
• Successfully conducts acquisition programs leveraging prototypes created internally

Growth Lead

Shopify

Leads strategy & execution reporting to 5 store owners. Scales +10 Shopify stores in French and Italian speaking markets, handling a 7-figures total budget:
				
• Influences 40% YoY avg. growth via Influencers (TikTok & Instagram), Facebook Ads, Google Ads, email, SMS, & affiliate
• Generates an average 3X ROI per client constantly testing new strategies, campaigns, audiences, offers, landing pages, creatives, copy, etc.
• Generates 200 avg. monthly orders per store analyzing market trends, monitoring the competition, testing new products, and running conversion campaigns targeting warm audiences that passed the testing phase on Facebook Ads
• Generates €600K avg. revenue per store identifying critical conversion points and drop off points across channels and optimizing funnels leveraging automation campaigns (ex. ‘abandoned cart’ follow up emails.)
• Manages a wide range of projects across multiple retail niches, helping clients establish their brands getting hundreds of qualitative customer reviews and referrals via customer loyalty programs

Performance Lead

Federico Donatone

Helps 5 SaaS startups optimize their acquisition funnel:

• Manages and optimizes paid campaigns (search, social, display, affiliate) constantly increasing BDRs meetings delivered by +400% compared to previous year
• Increases inbound share from 10% to 25% leveraging new channels (email & events mainly)
• Generates 3.5X ROAS managing an advertising budget of €500k per year
• Generates an average of 80% self-service signups and 20% sales eligible signups analyzing how quality differs by source and segmenting audience by channels and goals
• Gets feedback from the product team to scale qualified signups from 30% to 50% on average
• Improves signup rates from 1.5% to 2.5% on average optimizing app positioning on Apple Store & Google Play Store and related paid campaigns

Blast Agency

Plans and executes the growth strategy to drive acquisition & demand. Scales the team from 1 to 7 members:

• Achieves 3M€ turnover winning several large accounts such as SAP EMEA & Bosch. Scales revenue by over 5X
• Scales acquisition increasing MQL levels from 10% to 40% managing SEM, Paid Social & outbound channels
• Plans, launches and manages UGC campaigns (influencers, native, TikTok, YouTube) generating +1000 MQLs in one year
• Rebuilds the sales process with the VP Sales and the COO increasing the win rate from 15% to 30%
• Collaborates with the creative team to refine the content strategy increasing CTR from 3% to 7% (industry average is 5%)
• Leverages demand generation channels (SEO blog, Newsletter, LinkedIn Organic, PR) to influence brand awareness. Increases website traffic from 400 to 12K monthly users

Acquisition Lead

Paid Media Manager

Near

Digital Marketing Manager

Growth Cab helps B2B companies grow revenue by delivering sales-qualified calls.

We call and connect you with in-market decision-makers who have budget and are ready to choose a provider. We make sure that provider is you.

Before going to market, we refine your offer to match your buyers’ priorities:

So when decision-makers hear it, they think: "That's exactly what we need."

About Federico:

⚡️ Top Strength: building and scaling B2B offers & growth processes
⚡️ Industries: IT, SaaS, B2B, Supply Chain, Consulting, MarTech
⚡️ Scaled Growth Cab to a 20-person team in 2 years

Core business values:

1️⃣ Build solutions clients can’t live without
2️⃣ Be 6% strategy and 94% execution
3️⃣ Speed. Don’t waste time

👽 Read my posts to level up your sales team.

⬇️ 5 business rules you’ll regret not knowing:

1️⃣ 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝘀 𝗲𝘅𝗽𝗼𝗻𝗲𝗻𝘁𝗶𝗮𝗹: 𝗿𝗲𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝘀𝗽𝗲𝗲𝗱𝘀 𝘂𝗽 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀

Staying in business compounds. Last long enough to lead your market. Make iteration your foundation.

2️⃣ 𝗕𝘂𝘆𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗺𝗮𝗸𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗳𝗲𝗲𝗹 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁

Aim for buyers who brag. If your brand doesn’t spark pride, you’re missing your #1 growth channel: referral.

3️⃣ 𝗔 𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝗶𝗲𝗱 𝗼𝗳𝗳𝗲𝗿 𝗶𝘀 𝗸𝗲𝘆 𝘁𝗼 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮𝗻𝘁𝗶𝗳𝗿𝗮𝗴𝗶𝗹𝗲

Never rely on one offer. Build 3 connected offers for 3 segments - if one slows, the others 2 sustain you.

4️⃣ 𝗪𝗮𝘁𝗰𝗵 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗮𝗻𝗱 𝗴𝗿𝗮𝗯 𝘁𝗵𝗲𝗶𝗿 𝗶𝗱𝗲𝗮𝘀 𝗲𝗮𝗿𝗹𝘆

Ignore competitors and you won’t lead. The market’s an ecosystem. Study every player, every idea, every play.

5️⃣ 𝗗𝗼𝗻’𝘁 𝘁𝗮𝗸𝗲 𝗼𝗻 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘆𝗼𝘂 𝗰𝗮𝗻’𝘁 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗳𝗼𝗿

A bad client drains the energy you need for perfect-fit clients who value your work and respect your process.

🫵👽 your turn:

⬇️ Which rule would you add from your own journey?

Federico Donatone 🌟

CEO @ growthcab.com ⏩️ alien-tier B2B sales advisory

3 questions to tighten your sales cycle:

1️⃣ 𝗪𝗵𝗮𝘁 𝗱𝗼 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗹𝗼𝘀𝗲 𝗶𝗳 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁 𝗯𝘂𝘆 𝗻𝗼𝘄?

Show the edge competitors will gain if they delay, and how the market’s pace risks leaving them behind.

2️⃣ 𝗪𝗵𝗮𝘁 𝘄𝗶𝗻 𝗰𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺 30 𝗺𝗶𝗻 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂?

Prospects need to understand why this call is valuable for them, even if they don’t buy.

3️⃣ 𝗪𝗵𝗶𝗰𝗵 𝗳𝗿𝗲𝗲 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗲𝗺 𝗰𝗿𝗮𝘃𝗲 𝘁𝗵𝗲 𝗰𝗮𝗹𝗹?

Give a free resource that solves part of their problem, so your paid offer becomes the natural next step.

🫵👽 your turn:

⬇️ What's the #1 thing slowing your sales cycle?

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