Federico Donatone 🌟's Linkedin Analytics

Growth Cab helps B2B companies grow their revenue by focusing on scalable, predictable and repeatable growth processes. About Federico: ⚡️ 8 years of B2B growth marketing experience ⚡️ Experience building and managing teams - leading a team of 5 managers. ⚡️ Favorite types of companies = Disrupting old ways, challenger brands. ⚡️ Top strengths = capturing demand, outbound marketing, content marketing. ⚡️ Top skills = Outbound, SEO, PPC, CRM, Copywriting, Social. ⚡️ Industries = IT, SaaS, B2B, Supply Chain, Consulting, MarTech. Here's how you grow faster: ✅ Understand customer intent & motivations. ✅ Understand customer fears and frictions. ✅ Talk to customers. ✅ Listen to sales calls and talk to sales teams. ✅ Develop a keyword strategy & search intent. ✅ Content will drive everything. Build a plan. ✅ Video Video Video: what’s the plan? ✅ Determine North Star metrics. ✅ Determine leading indicators to track. ✅ Uncover team strength & weaknesses. ✅ Uncover growth channel opportunities. ✅ Use and learn the product. ✅ Secret shop competitors. ✅ Analyze competitor content strategy. ✅ Determine where to cut wasteful spend. ✅ Consider eliminating display ads. ✅ Paid search: review exclusion list. ✅ Paid search: avoid sloppy broad match. ✅ Paid search: improve quality scores. ✅ Cut useless agencies and lead gen vendors. ✅ Differentiation: do you have it? Be honest. ✅ Positioning: how do you stand out? ✅ Build a winning team: find hustlers with grit. ✅ Content distribution: which channels? ✅ Content consumption: is it resonating? ✅ Strengthen existing relationships w/ allies. ✅ Conversion rate optimization: quick wins? ✅ Optimize for a mobile website experience.