Evercare Health

Engagement Manager

Carousell Group

Achievement
● Driving sigificant user growth in HK market 
● Improve app campaign conversion By content management and localization
● Double social pages engagement in 6 months
● Partnership with “Green Ladies” on eco-friendly fashion campaign and won Social
Enterprise Supporter Award 2020
● Campaign and partnership managerment - Initiate and Partner with “Decathlon” on barter campaign

Assistant Marketing Manager

● Be responsible for growing user base & maintaining user retention by data analysis
and learnings in the consumer user journey touchpoints.
o Create online & offline marketing plans to acquire new users, sustain and
retain users to support profitability.
● Account for reporting to various stakeholders, including business stakeholders and
regional marketing teams on industry and marketplace trends to strategize
marketing solutions and enhance business operations.
● To work closely with various marketing functions: performance marketing team, CRM
team to optimize performance.
● Work with brand team and agencies on offline campaigns, coverage for anti 11.11
campaign here and computer expo here.
● Grew new business connections by strategically networking with industry experts.
● Be responsible and oversee social content & performance.

Content and community specialist

Give Co.

Achievement:
- Manage more than 10 Blogger & illustrator in collaboration
- Facebook follower growth from 500 – 40,000+, Instagram from 300 – 6,000+
- Establish a popular brand mainly using social media, with an ads budget HK $90,000 monthly spend.
- Connect with media such as Apple Daily, Economic Times Hong Kong, RTHK31, Commercial Radio Hong Kong to increase brand exposure.

Responsibilities:
- Manage conversion-driven E-commerce site (Shopify), social channels, edm and blog.
- Create social media content and advertising strategy, which largely focuses on audience growth and community management.
- Identify and build partnership with Key Opinion Leaders (KOLs) to strengthen brand identity.
- Monitor and analyze social media performance, optimize Facebook Advertising and website conversion using Google analytics tools.
- Develop after-sales service with customers in assist of the growth of loyalty towards the brand.
- Knowledge of Google Adwords & Search Console to optimize website traffic.
- Lead internal and external parties in assist of brand growth campaign.

Marketing Specialist & Brand Executive 

Madcradle Online Limited

Content Strategic Planning & daily execution 
•	Manage monthly social media calendar of more than 10 brands.
•	Create bilingual content and visual on social media platforms.
•	Compose social media campaign to boost community engagement, liaise with different parties for implementation.
•	Monitor performances via social listening tools such as Socialbakers, GA and Facebook insight 

Account Servcing 
* Taking client briefs, day-to-day client engagement, managing processes & monitor performances
* Crisis management 

Clients include
•	Bosch Hong Kong Page
•	Chickeeduck Hong Kong Page
•	Steelmate Hong Kong Page & Global Page
•	Daikin HK

Creative Copywriter

World Wrist Watch Magazine & Luxury Watcher

•	Conduct interviews and reports with brands’ executive, including watch brands (A. Lange & Sohne, Montblanc, Roger Dubuis, etc.), jewelry brands (Backes & Strauss, Mikimoto, etc.), living brands (Tom Dixon, Umbra Shift, colourliving, etc.)
•	Compose feature stories about brands/products in the fields of luxury watches & jewelry, art & exhibition, fashion & food
•	Communicate with brands’ executive and photographer for feature stories.
•	Update engaging content on social media platforms and create blogs.

Editor

With over six years of professional experience in the dynamic field of marketing, I am currently focusing 30,000+ caregivers experience exhancement at Evercare Health. My mission is to drive app engagement through content marketing & partnership.

4+ Years at Carousell Group
- Drive user growth in Hong Kong market
- Doubled social page engagement 
- Winning the Social Enterprise Supporter Award through partnership with “Green Ladies” 
Expertise in content management, localization & community engagement to drive conversion and support business objectives

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