TTM Technology

TTM Technology makes components and systems for AI-based image processing and machine vision. It's formed by DPControl, Spark, and Bridge 129.
www.ttmtechnology.it

As the coordinator for marketing and communications, I plan and execute a mix of online and offline campaigns to enhance our brand positioning, cultivate organic growth, and drive initiatives for lead generation. Furthermore, I take charge of organising events and oversee the production pipeline for our marketing materials, ensuring they resonate effectively with our target audience.

Group Marketing Coordinator

Spark

Spark creates AI-powered vision devices for smart city applications. Spark is part of TTM Technology, an Italian group with complementary computer vision skills.
www.ttmtechnology.it

I set the strategy and all marketing processes from research and planning to execution and analysis. Reporting to the CEO, I run online and offline marketing campaigns with my team and external partners.

Marketing Manager

PrivacyLab

PrivacyLab is the best B2B SaaS for GDPR compliance (acquired by Warrant Hub in late 2019).
PrivacyLab is the best B2B SaaS for GDPR compliance (a Metis Lab company, acquired by Warrant Hub in late 2019).
www.privacylab.it

What am I most proud of?
Building a new website from scratch, ranking #1 on Google.

I built the strategy and develop the website and app tools. With my team (4 people) and 2 external partners, I deployed marketing campaigns from ideation to execution writing content, building landing pages and selecting the best communication and distribution channels, KPIs, budget and timing. I also supervised the organisation of events and the production of marketing materials.

UX | CRM | Social Media | Events | SEO | SEM | Content

Head of Marketing

Metis Lab

GoodRun is the first app in the world that helps people to run and walk together. GoodRun is a Metis Lab project.

What I am most proud of?
Building a brand new service, launching a new mobile app.

I took part in concept development and UX design, then I spoke and presented about the app to both external and internal audiences. Furthermore, I created copies, videos, landing pages and presentations and gained insight into beta testers' needs and experiences through data, interviews, surveys and focus groups.

UX | Content | PR | Social Media

Marketing Manager - GoodRun

Rocket Internet SE

Rocket Internet is an international venture builder and I worked for food and beverage delivery marketplace Pizzabo, one of the most successful Italian startup so far (acquired by Just Eat in early 2016).

What am I most proud of?
Launching the service in 18 cities in 6 months, eating pizza seated on the floor.

I planned marketing objectives and developed product and sales tools. Then I coordinated the marketing and city manager team and drove overall CRM and communication campaigns both online and offline according to strategy, timing and budgets. Furthermore, I engaged users on social media and oversaw the creation and delivery of marketing materials.

CRM | Social Media | Advertising | SEO | SEM | PR | Events | Content

Head of Marketing - Pizzabo (Just Eat)

Greenpeace Italy

Greenpeace is the biggest non-governmental environmental organisations worldwide and I was part of the Italian marketing and communications department.
www.greenpeace.it

What I am most proud of?
Giving new sources of income to the organisation I love.

I drove telemarketing and email marketing campaigns, ensured brand messages were consistent and analysed supporters insights. Moreover, I guided some areas of lead generation and conversion both online and offline, including the first direct response TV project in Europe.

Direct Marketing | Telemarketing | Lead Generation | CRM | DRTV

Direct Marketing Manager

NapoliStore

NapoliStore is an online fashion sports store. I drove web marketing campaigns and took part in ecommerce development.
www.e-napolistore.it

UX | CRM | PPC

Digital Marketing Consultant

Whitespace

Whitespace is one of the most important digital agency in Scotland. I took part in the development of a new digital service.
www.whitespacers.com

Content | UX

Product Marketing Assistant

Mazzarella

Mazzarella is a wholesaler of pens, paper and stationery.
www.mazzarella.it

I expanded product offerings and defined selling strategies. I designed logos, visual identities, packagings and catalogues, organised events and represented the company to international trade fairs. I also managed the customer service and drove CRM and communication campaigns according to budgets.

CRM | Advertising | Design | SEO | SEM | Events | Content

Junior Marketing Manager

• 15 years of experience in marketing management, growth hacking, and communication strategy
• Gained valuable insights across different industries and both B2B and B2C markets
• Currently working in the AI industry, leveraging expertise to drive results
• Former marketer in 3 successful startups: food delivery, fitness, and SaaS
• Passionate about sharing knowledge with fellow marketers, managers, and team members
• Committed to staying ahead of marketing developments and continuously learning

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