George Mason University

The Bachelor of Individualized Studies (BIS) program is an outstanding program for returning adult students that too few people know about. And I’m working with the BIS team to change that. I have created a new marketing strategy to support their enrollment goals, including branding updates, devising new digital content, and marketing landing pages, as well as implementing their first paid digital ad campaign— all of which is connected through Salesforce and the implementation of a strategic drip marketing email plan. Working with my partners across campus we’re confident we can lift enrollment in this terrific program.

Marketing Consultant

School of Integrative Studies, College of Humanities and Social Sciences, George Mason University

Instructor

College of Humanities and Social Sciences

 Assistant Dean for Strategic Communications and Marketing

American Council on Education

To support ACE's role as the principal voice of higher education I manage the membership, marketing, and web strategy and operations teams. I work with leadership across the Council to develop strategies to promote the value of membership, make the most of new technologies in our outreach efforts, and enhance the Council’s brand. My goal is to create greater awareness of ACE programs, services, publications, and membership opportunities. This all works together to support ACE’s mission to prepare a diverse and talented pool of future leaders in higher education and to advocate for higher education in America. That is an exciting and important mission and I am thrilled to be a part of it.

Assistant Vice President, Membership & Marketing

Responsible for creating the long-term digital strategy for the most visible and influential association for higher education in the nation, including managing the Web Strategies and Operations team, and implementing key online initiatives to enhance ACE’s reputation, increase the effectiveness of ACE’s advocacy and outreach, improve member retention, and enhance the value of membership.

Director, Web Strategy and Operations

National Parks Conservation Association

For a national association with over 700,000 members and supporters, regularly promoted to create and implement strategic planning for all digital and online operations, communications, social media, email, and online marketing to create an engaging supporter experience and expand NPCA’s network of supporters. Managed NPCA brand in all digital arenas, including websites, blogs, and social media.

Senior Director of Online Communications

NatureServe

Web Manager

American Health Care Association

Web Developer

The George Washington University Health Plan

As a member of the marketing team, wrote responses to all requests for proposals, coordinated responses, and managed assembly. Managed federal and state proposal responses. Edited and produced quarterly member newsletter, Vital Signs.

Marketing Proposal Writer 

Managed Federal Open Season. Hired temp staff for open season events. Developed, wrote, and produced group administrator’s manual for Health Plan clients. Wrote and coordinated marketing collateral pieces and managed inventories.

Marketing Coordinator

Edited and proofread marketing materials. Coordinated mailings for existing and new members. Provided administrative support to Marketing Director.

Marketing And Public Relations Assistant

I went digital when I designed my first website for the Film and Media Studies program at George Mason University. I have been hooked ever since on connecting people and organizations through technology. Today that includes working with environmental advocacy and higher education groups to share their missions. For fun, I teach digital literacy skills at George Mason University. I am delighted to be in the classroom and paying it forward to the next generation of students by introducing them to digital literacy and sharpening their critical thinking skills.

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