Felicia C. S.'s Linkedin Analytics

Consider me the Jill of all trades. A results-driven marketer for two decades, I've transformed companies in the digital space by merging customer desire with smart data and compelling stories. I build brands and tell stories. In the past decade, I've brought creative, jargon-free solutions to 60+ leading global brands in beauty, fashion, luxury, retail, CPG, fintech, tech, and pharma. I grew a small social agency from $1MM to $20MM in revenue in 3.5 years. Past clients included Target, IHOP, Mattel, Proactiv, MAC Cosmetics, Aveda, Calvin Klein, Banana Republic, Novartis, and The National Board of Medical Examiners. After years of being chained to a laptop, I embarked on a freelance career, working with a broad range of clients across industry sectors. Not only have I deployed efficient organizational practices and marketing strategies for clients such as Panasonic, Applebee's, TRIA, and MRM McCann, I've conducted market research and developed brand strategy, messaging and customer segmentation studies for IHOP, Gene Juarez Salon & Spas, FREDDY, Northwestern Mutual, Truebill, and The National Board of Medical Examiners. Now, I’ve found my passion in building brands for customers who demand we be better humans, using NLP, data-driven ethnographic studies, segmentation and other awesome tools. I’ve guided banks to CPG companies using a bespoke model, which has become my superpower.
 When I'm not building brands and restructuring teams, I'm a writer who has published two critically-acclaimed books. In a previous life, I launched a non-profit to aid economically disadvantaged women in Brooklyn (2009), published a critically-acclaimed literary magazine (2002-2007), and owned/operated an online luxury resale company (1999-2000). I hold degrees from Fordham and Columbia University. Portfolio, case studies, and workflow methodologies are available upon request.