Esri Colombia

Business Development

Procalculo Prosis S.A.

General Manager

* Organize and lead activities of various types, including sales, marketing and customer service.
* Understand both vendors and customers in different sectors, including survey, construction, mining, oil & gas, defense and utilities.

Business Unit Director

* Lead the organizational change, which involved systematization, new methodology, and career definitions for members of the team.
* Managed a 100+ person team, working on 30+ IT projects a year.

Technology and Projects Director

ESRI

•	Researched on worldwide penetration in the Electrical Power market, assessing the market share of ESRI in 6 countries. Gave the basis for a wider study on market penetration currently being implemented.
•	Assisted with marketing projects for the Business Partners Program Group, by writing articles on Business Partners’ offers of products and services.
•	Collaborated with translation and technology context during technical support sessions with international distributors.

Intern

•	Reorganized the marketing department from a group driven by activities and attached to the sales department, to a self-sufficient department setting its own short and long-term objectives.
•	Steered marketing strategies for ESRI products in Colombia. Discussed budgets with high management and executed marketing campaigns. Implemented a semi-annual magazine, a monthly workshop series, and a club membership for customers, among other initiatives.
•	Applied the first CRM system for the company, based on SalesForce.com system.
•	Created the Business Partner and Sales Representative Program currently running to expand the sales and support PPSA’s sales force, and to propagate the use of GIS technology in Colombia.
•	Proposed and led special projects for developing industry-specific GIS applications, intended to promote GIS technology in particular market niches.
•	Augmented ESRI’s sales in Colombia by more than 25% in 2006, placing PPSA in 2nd place for the Latin American region.

Marketing Manager

•	Led the development of a war game simulator for the Colombian Superior School of War intended to guide the training of high-ranking officers by recreating a battlefield similar to Colombia’s irregular war (i.e. guerrilla’s warfare).
•	Participated in the bid proposal process, and directed a three-person team during requirement analysis, design, development, testing, and permanent negotiation with military officers.
•	Led the development of the simulation engine, based on MAK’s VR-Forces in C++, and supervised the visualization interface, based on ESRI’s ArcGIS Desktop.

Software Developer

Specialties: GIS, project management, software development, IT business

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