asellerate

- Significant contribution to the successful scaling of the company from the seed phase to proof-of-concept, with topline sales increasing eightfold from 2020 to 2023 - leading to a significant Series A funding in February 2024 (MAHLE, MANN+HUMMEL, SKF, Continental, FIEGE, Bosch and LIQUI MOLY) 
- Establishment of team growth and management in compliance with the OKR system and corporate goals
- Technical responsibility for the Growth division, link and innovative source of ideas between the individual sub-disciplines: Marketing, Channel Performance and Sales
- Connection of new sales channels and sustainable professionalization of the e-commerce business on channels such as eBay, Google Shopping, Idealo, Check24, testsieger.de and Amazon as well as industry-specific e-commerce platforms of the automotive aftermarket, such as Daparto, Tyre24 and Autoteilemarkt
- Development and establishment of a cross-platform retail marketing approach to scale the joint business 
- Identification of company-wide growth potential and derivation of growth hypotheses as well as cross-functional implementation, including performance measurement (build, measure, learn/growth hacking)
- Development of marketing strategies and concepts in the areas of social media, (employer) branding, brand construct, performance marketing, etc.
- Creation, management and optimization of growth marketing campaigns on PPC channels and marketplaces, such as eBay and Google Shopping, including continuous evaluation and data-supported optimization of campaigns
- Supporting and advising industrial customers in all matters relating to scaling the joint e-commerce business (customer development; change management) for well-known companies (from specialist department to C-level)

Growth Manager E-Commerce

Mainly responsible for the evaluation, optimisation and further development of e-commerce channels and for the connection of new ones, in order to ensure steady company growth. With our own D2C approach we sell, among others, oils, tyres, car spare parts and accessories on: Amazon, eBay, Daparto, Check24, Idealo, Google Shopping/own shop, Autoteilemarkt and Tyre24 (many more to come). Each channel has different focuses and Growth potentials, which I always have to work out, understand and find technical solutions with the IT for, in order to further develop our middleware and our digital product, together with the team.

Specialist eCom Marketplaces & Sales Channel

Lab1886

Analysis of the value proposition of an in-car delivery service using the example of chark.app, a Lab1886 project.

Master's Degree Candidate within the Corporate Startup chark (In-Car Delivery Service, Daimler AG)

Master's Degree Candidate within the Marketing & Communication Team

XCYDE GmbH

Working student in the field of strategic content marketing. This includes in particular the development and implementation of the strategic marketing of the Smart Reality Business Platform 'Porter' (VR, MR, AR, 360) for the real estate industry and the engineering industry.

Working Student Strategic Content Marketing

fischerAppelt

Trainee and Working Student Virtual Reality/Augmented Reality Unit

Hochschule der Medien Stuttgart

https://www.hdm-stuttgart.de/view_news?ident=news20171124142051

Etzold Prize for the best and most innovative final thesis in the 2017 summer semester

Bachelor student on 360° video and virtual reality in brand storytelling

Bosch Power Tools

Trainee in European Brandmanagement and Online Marketing

Musikwirtschaft.de

Support in the artist management of "Die Fantastischen Vier", content and operative preparation of a vernissage, participation in idea and concept meetings for various projects, online research on various topics, content development for social media appearances (especially Facebook "Die Fantastischen Vier"), soliciting and coordinating offers with external service providers, support in daily business (e-mail correspondence, telephone...)

Trainee artist management of 'Die Fantastischen Vier'

I am a curious, very open-minded person, who has a lot of fun to push things forward and watch them grow. 
I have a strong hands-on mentality and the ability to recognize complex interrelationships in order to develop ideas. 
I also enjoy working in teams and am happy to learn from people around me every day.

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