Playruo

Playruo is a white label solution for PC / console Games studios & publishers (indie / AAA)
We allow you to let gamers / journalists / QA to try out your Games instantly⚡

🎮 Your Games deserve to be into Gamers' hands!
#Click-and-Play

SNJV - Syndicat National du Jeu Vidéo

Proud member of the French National Video Game Union

Member

Ukie

Proud member of the UK Games and interactive Entertainment industry.

eShot Labs

eShot Labs delivers WEB3 x VIDEO impactful solutions.
We bring the first Live NFT Maker product to the world of Media & Entertainment.
eShot Labs reinvents the idea of IP ownership, collaboration and fans engagement.
We provide reliable, cost-effective & scalable white-label solutions to create real-time NFTs.

Chief Executive Officer

Team for the Planet

Partner

GSIC powered by Microsoft

Incubateur HEC Paris

Membre

Blade Shadow

In 2021 my employer Blade Shadow went bankrupt after raising and spending $135M.
I took the opportunity to take over the company by raising €35M in 10-day from Xavier Niel (Iliad) and put an offer at the Court.
Unfortunately my opponent OVH won after a tough battle.
By taking over the company, the new CEO promoted me to Head of B2B Sales.

Now I know that impossible is nothing.

Before that I was New Business Director.
Scope: western Europe and APAC.
Sales management, sales strategy definition and implementation - B2B
Drive and close complex deals with tier-1 logos - telco noatbly
I am competing with the GAFAM on most of my deals - Google Stadia failed
Key account management to increase the sales once the project is launched in a country.

ABOUT SHADOW:
- Cloud Computing Tech leader
- €135M raised
- Ready to launch B2B activities - PC as a Service

Head of B2B Sales / New Business

F-Secure Corporation

Launch a new business unit dedicated to B2B2C in France.
Develop a new business model to differentiate F-Secure from competitors.
Sales management and strategy implementation, including key accounts development.
Manage to spread F-Secure unique value proposition to Tier 1 resellers and distributors (Retail).
Constantly increase our market shares in France, notably by launching new products dedicated to IoT protection.


ABOUT F-SECURE:
As a leading cyber security company, F-Secure has been defending tens of millions of people around the globe from digital threats for over 30 years. Our award-winning products protect people and companies against everything from crimeware to corporate cyberattacks, and are available from over 6000 resellers and 200 operators in more than 40 countries. We're on a mission to help people connect safely with the world around them, with a focus on privacy.

Country Sales Manager, France

Webassadors

I founded a software and consulting company based on big data analysis to equip major advertisers and their media partners with business insights, tools and advice to build and drive their digital campaigns.
Sales, marketing and operations officer.
I managed a 8 people team to develop our in-house saas solution and sign deals with big logos.

Key achievement:
€350k raised from business angels. Sign deals with major companies.
I have learned how to start a business from scratch, build a team and quickly gain investors and customers’ trust. I've confirmed my passion for convincing and closing deals.


ABOUT WEBASSADORS:
Webassadors is the first service allowing Brands to identify and entertain their Brand Advocates, with algorithms and dedicated platform.

Founder

Playruo is a white label solution for Games studios & publishers (indie / AAA)
Welcome to a new era for Games discovery #Click-and-Play

Formerly:
— Founder & CEO @eShot Labs 🎰
— CBDO @Shadow ☁️
— Country Sales Manager @FSecure 🔒
— Co-Founder @Webassadors♟
— Advertising @Publicis 🦁
— 1st employee @BetClic 💰

🥋🏊‍♂️⛳️
— Nature lover 🌱
— Marathon runner
— Muay-Thaï fighter 🥊


In 2021 my employer Blade Shadow went bankrupt after raising and spending $135M.
With friends, we took the opportunity to take over the company by raising €35M in 10-day from Xavier Niel (Iliad) and put an offer at the Court.
A our opponent OVH won after a tough battle, I decided to found my own company.

Now I know that impossible is nothing.

Last week, together with my teammate Ermanno, we took on the legendary ÖTILLÖ Swimrun World Championship – known as one of the toughest endurance races on Earth 🌍
Imagine this:

🫡  24 islands to cross
 ⛰️ 60 km of trail running
 🌊 9 km of swimming in the 16°C Baltic Sea
 🤝  in pairs connected by a 3-meter lanyard
…all in a wetsuit and running shoes, switching endlessly between wild land and water.

Out of 243 teams at the start, only 136 made it to the finish line.

It wasn’t just a race.
It was a battle against elements, fatigue, and ourselves.

 ✅  And here’s the truth: this is exactly like entrepreneurship
- You push far beyond your limits
- You face moments where giving up feels easier
- You continue with determination, step by step toward success ✊ 

But what made the biggest difference wasn't just strength, it was #teamwork.

A special shoutout to my race partner, who battled through serious physical issues but showed an unbreakable mindset to continue to the end, where 44% of the world's best had given up 😲 

⚡ Crossing the finish line together reminded me that in sport, as in business 👉 resilience, grit, and the power of a team are what turn the impossible into reality.

Thank you Nicolas & Christophe for your support throughout the preparation of this incredible adventure. 

(Photo: crossing the finish line with Ermanno – a moment I’ll never forget 🥹 )

Fergus LELEU

CEO Playruo 🎯 PC game instant demos (even AAA) 🔥 Playable Ads 🔥 PR previews 🔥 Playtests

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