Fernanda F.'s Linkedin Analytics

Executive with 20 years of experience in a large company in the Multichannel Retail segment, with expertise in team leadership and in meeting monthly targets and OKRs, working with management positions in several Brazilian states. Experience as sales manager of financial products and services, in the commercial management of businesses in Credit Card Direct Consumer Credit (CDC), personal loan, payroll-deductible credit, Insurance, among other services, with direct and indirect team management, 330 stores conventional, shopping and virtual, with responsibility for digitizing products and credit processes, and sales incentive campaigns. Extensive knowledge in managing improvements and increasing results in stores in the states of Paraná, Santa Catarina, Rio Grande do Sul, São Paulo, interior of São Paulo and Minas Gerais. Experience in People Management, training, development and feedback of the credit team, monitoring of results and application of mobilization strategies, contributing to hiring, promotions and decisions to terminate the credit team. Competence in guaranteeing 100% adherence to mandatory courses, encouragement to teams in sales incentive campaigns, management of results. Domain in Accountability of results to direct superiors, Deliver credit goals for products Card, SMS, Super Protected, Renegotiation, Personal Credit, Installment Invoice, Formalization, APP, Digital and Additional Invoice. Efficiency in the development of strategic actions for credit products; (sales, quality, services, NPS and operational). Management of travel funds and accountability (RDV), challenges and fines, conferences by phone or hangout with the regional team, participation. Recognition in Achievement of the 2012 Professional of the Year trophy for the contribution to the entire ecosystem of the company and delivery of results, and awards with trips to Chile (2012, 2016 and 2019), Barcelona (2012) and Portugal (2018). Ability to transmit knowledge and train multicultural and multifunctional teams; actively participate with different areas and obtain third-party results and constant interaction for project development and planning. Ability to perform broadly in achieving goals, leadership and team spirit by valuing, understanding the ideas of different people and managing conflicts, relationship with different hierarchical levels, with adaptability to new functions and new environments.