Kantar

• Analysis of search data and consumer insights to create and edit search-optimised content in multiple languages;
• Coordination of complex localisation projects in up to 16 markets, involving 30+ stakeholders, including writers and editors from different countries; 
• Creation of performance reports and competitor analyses based on search engine data, with a focus on addressing any issues and improving organic traffic performance, enhancing brand awareness, and establishing online authority, following SEO best practices;
• As part of Digital Analytics (Dx), my work involves creating Organic Search and Social Listening landscapes to support various brands and their business strategies, with focus on the Brazilian market – Embedded in Diageo during 6 months.

Senior Author, SEO & Content Strategist

• Keyword Research for Brand Content Projects 
• Localisation and optimisation of articles (Brazilian Portuguese) for Brand Content Projects 
• eCommerce Copy Editing for Brand Content Projects

Freelance Author

Fernanda Haddad

• 20+ projects and clients – long and short term - served in the areas of Medicine and Health, Fashion, Beauty, Digital Marketing, Technology, Entertainment.
• Sales, business development, and client relationship;
• Team management (writers, designers, developers and agencies);
• Development and management of digital projects;
• Production, strategy and management of digital content (SEO) with focus on Organic Traffic and social media; 
• Development and maintenance of content calendars across different projects;
• Analysis of metrics focused on bringing qualified audiences to each client; 
• Content for off-line brand media;
• Chat-bot content (CX);
• Projects attended in Portuguese, English and Spanish (LATAM).

Content Manager

Green Park Content

• Editorial management of Vivo Seu Dinheiro (Vivo) and Destino Negócio (Telefónica \ LATAM); 
• Elaboration of themes and accurate briefings for articles (SEO)/Editorial Calendar; 
• Coordination of video production; 
• Customer and vendor's relationship;
• Data analysis (Google Analytics) focused on organic traffic/audience. 
Vivo Seu Dinheiro: 4,4 M users from 04/2015 to 05/2016. 
Destino Negocio: 1,3 M users from 03/2015 to 05/2016.

Senior Editor

RMA Comunicação

• Responsible for the production of content and digital strategy of 9 brands for the Amil Group, with a huge presence on Facebook. Created digital ads.

Senior Digital Communication Analyst

Universo Jatoba

• Managed the content of the site and the social media of the project about SUSTAINABILITY since its launch (03/2013). 
• Sponsored by Unilever, Sky and Brasil Kirin. 
• In Jan\14, the site reached 2 million page views. 
• Results: 5,4 M users from 03/2013 to 03/2015. 
• Facebook Fanpage has gone from 50,000 likes in 2013 to over 900,000 likes in Feb\2015.

Grupo Bandeirantes de Comunicação

Factual text editor (HardNews) for TV Minuto and other Out Of Home media channels, with presence in 31 thousand points in 28 cities across Brazil.

Editor

Selection of archive images, counting, production of notes, constant contact with the stations in other cities to receive material and recording audio-tapes daily with national and international reporters.

TV Producer 

• 10+ years experience in management and production of editorial content focused on SEO (Search Engine Optimisation) and social media.
• Coordination of Content Marketing projects for brands and people. 
• Brands I've worked with: Unilever, Essity, Philips, Standard Chartered, Telefonica (LATAM)/O2, Vivo, HBO, JDE, PepsiCO, Siemens, Sky, Brasil Kirin, Dermacol, Amil Group.
• 5 years of experience in traditional daily journalism.
• Check it out: https://fernandahaddad.com

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Fernanda Haddad's Linkedin Analytics

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