As a Digital Marketing Specialist for Latin America, I am responsible for leading the digital transformation of our business unit in the region. My role encompasses a wide range of responsibilities including developing omnichannel strategies, ongoing management and optimization of digital channels, as well as planning, managing and analyzing external campaigns. I work closely with local teams in each country and, together with marketing managers, aim to drive growth and innovation in a vital sector.

Digital Marketing Specialist LATAM

Grupo Trama Reputale

I am responsible for managing and overseeing all aspects of our global digital marketing accounts. Using an agile model, I lead project management and team efforts, ensuring that our tactical and operational activities are aligned with our strategic objectives.

My role involves leading and training our digital marketing team, managing budgets and schedules, collaborating with other internal and external teams, as well as analyzing data to identify growth opportunities and improvements in our communication campaigns.

Digital Marketing Coordinator | Global Accounts

I worked in the management and execution of digital marketing strategies for national and international accounts, with a focus on the LATAM market.

My main responsibilities included planning and executing digital media campaigns, Inbound Marketing, creating written and visual content, interacting with clients, planning ad investments, analyzing metrics, and campaign performance.

I worked closely with other internal and external teams to deliver measurable results and achieve the strategic goals of the accounts under my responsibility.

Accounts serviced: IHRSA (International Health, Racquet & Sportsclub Association) | CMPC | Biogen | Tate & Lyle | Amanco Wavin | Kuehne + Nagel

Digital Marketing Analyst | LATAM

I worked as a press officer performing executive account service in B2B and B2C sectors, national and international. As a public relations professional, I also created communication strategies to improve the relationship with stakeholders. Among my main functions were: relationship with the press; relationship with influencers; research and strategic planning.

Accounts serviced: Entertainment One | Gimba | RTE Rodonaves | Intelbras

Public Relations | Analyst

Agência Makemedia

• Profile management and relationship with users 
• Inbound PR 
• Media schedule: delivery and approval of ad serving 
• Strategic planning and implementation of marketing actions 
• Survey of demand and creation of campaigns 
• Planning and creation of content for digital media 
• Planning and creating content for institutional website, blog and ecommerce 
• Creation of campaigns on digital platforms such as Google Adwords, Facebook Ads, Instagram Ads and monitoring results via Google Analytics

Digital Marketing Analyst

• Graphic production: creation, production and finalization of graphic materials 
• Development of institutional and marketing campaigns on Facebook Ads and Instagram Ads
• Brand management: ensuring the correct application of logo and visual identity elements 
• Measurement of results and analysis of metrics 
• Content creation: updating institutional websites and blogs

Digital Marketing Intern

As a Public Relations professional, I am passionate about connecting people, facilitating business, and inspiring transformations. 

I have an MBA in Digital Marketing and Business Intelligence from Fundação Getúlio Vargas (FGV), a specialization in Digital Marketing from Digital House, a degree in Social Communication with a focus on Public Relations from UNIFAAT, and a certification in Inbound Marketing from Resultados Digitais. Additionally, I have international experience, having completed the English Communication for Business course at SELC Vancouver, in Canada. 

I worked as a Digital Marketing Coordinator, leading national and international accounts, mainly in the B2B segment, focusing on brand reputation, SEO, social media marketing, inbound marketing, and data analysis, and today I work as a Digital Marketing Specialist for the Latin America region in healthcare area.

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