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Filip Stojanovic
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You've probably seen copywriters promising to "turn your readers into drooling fanatics!" or "hypnotize prospects into throwing their credit cards at the screen!" Yeah. Right. Maybe you're here because you're actively looking for a copywriter. Or, maybe you just stumbled onto my profile while falling down a LinkedIn rabbit hole (hey, we've all been there 🤷♂️). Either way, here's what matters... You're smart. You 𝘬𝘯𝘰𝘸 what good copy can do. You also know that B2B software sales aren't about hypnotic Jedi mind tricks or "secret persuasion formulas." What I actually do is take your complex software solution and turn it into clear marketing assets - landing pages, emails, ads, and sales enablement content that make sense. I speak both languages - I can understand your technical documentation and explain it in ways that connect with everyone from the C-suite executives to technical decision-makers. I've been doing it for years and have done it for some awesome B2B SaaS clients you probably already heard of. • Databox • HockeyStack • Teramind • Gravity Payments • DCKAP • Tridens Monetization • Userpilot • Usergems Think your software deserves better than "revolutionary AI-powered features"? Drop me a line 📩.
Check out Filip Stojanovic's verified LinkedIn stats (last 30 days)
- Followers
- 4,984
- Posts
- 3
- Engagements
- 22
- Likes
- 22
Filip Stojanovic's Best Posts (last 30 days)
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Easily the most helpful thing you can listen to today 👇
Tamara Omerovic
If you've always wanted to create and publish more unique, original, research-based content, but never quite knew how to get started, then this podcast episode is just what you might need. ✨ I talked about how Databox managed to build a community of over 13,000 expert contributors and shared the key things you need to start your own UGC program. Now, full disclosure – it isn't easy and definitely won't happen overnight! It took real commitment from our whole marketing team, including leadership, who truly believed this was the right way to approach marketing. And honestly, building this kind of community is more important now than ever. With everything going on – AI changing the game, declining search traffic, zero-click searches, shifting consumer habits, and a hundred other things– I really believe that creating a space where real people connect, share actual experiences, and contribute authentic insights is how brands can genuinely stand out and build trust these days. So, if you want to hear more about how Databox tackled this and why building a community around your brand is key right now, give the episode a listen!
Trey Parker once said that "you can’t make experimental work by copying past work.” He wasn’t talking about SaaS websites. But he could’ve been. Look at the top project management tools. Now, look at the top CRMs. Now, look at any other category of B2B software. What do you see? The same. Exact. Messaging. "Streamline your workflow" "Boost productivity by X%" "All your tools in one place" I'm not saying these messages don't work. They do, to a certain extent. But when everyone uses them, the effectiveness diminishes with each new competitor that enters the space. Because once it's been done the first time, it won't ever hit as hard again (except by a quirk of fate). The trick has been seen. The angle’s been taken. The user’s already numb to it. And the solution isn't to reinvent messaging from scratch. That's risky and usually unnecessary. What you should do is borrow the bones, and then mutate the flesh. Your job isn’t to create “totally original” messaging, but to combine the familiar in an unexpected way: ✏️ Steal the testimonial pattern. Write it like a Twitter thread. ✏️ Use the “book a demo” CTA. Surround it with copy that sounds like an inside joke. ✏️ Have a “Why Us” section? Reframe it as “Why Now,” “Why Not the Others,” or even “Here’s What We’re Not” You copy first. Then you bend it, warp it, and experiment with it. Test weirdness. Add constraint. Flip the framing. Add tension. Kill the exclamation mark. Find the edge of what still feels true because that’s where people finally start to notice again.
Yes, when I can't hit the perfect Surfer score… I turn to memes. Thankfully, I work with some amazing clients who get it.
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