Filip Matekovic

Most marketing teams don't have a marketing problem. They have an operations problem. Too much manual work. Too many tools. Not enough systems. They're measuring vanity metrics instead of revenue.

I run marketing at Hunch, where we help modern marketers fix exactly this. We automate creative and media workflows for paid social - connecting your data, creative production, and campaign execution in one system. 

You can scale high-quality, personalized ads that resonate with audiences without hiring more people or burning out your team. You get the speed to test more, the volume to beat ad fatigue, and the metrics to prove what drives revenue

I've worked with Fortune 100 brands and led teams at award-winning agencies before Hunch. I specialize in marketing operations and go-to-market strategy. Now I use that experience to run marketing at a fast-growing platform, working with 100+ e-commerce brands.

I use AI and marketing ops to build revenue systems that actually scale. Revenue over vanity, every time. If you can't tie marketing to revenue, it's not marketing - it's just content. I share how we use AI at Hunch. Real customer results. What drives revenue. Systems that scale without hiring.

Follow me to learn how to:

- Scale personalized campaigns without losing your brand voice

- Use AI to supercharge creative storytelling

- Build marketing systems that drive revenue

- Choose a platform that blends automation with human creativity

Head Of Marketing

Hunch is the automated creative production and media buying platform that powers d2c brands, retailers and agencies.

Developing data-driven marketing strategies and tactics that drive positive ROI.  Growth hacking in a fast-paced environment in order to skyrocket Inbound MQL

- Complete ownership of the Hunch's marketing mix
- Responsible for achieving KPIs for inbound MQLs
- Building and scaling complex B2B marketing campaigns using ABM model
- Hunch Growth hacker and brand advocate
- Content author

Meta just published their end-of-year guidance on creative diversification.
The key insight: creative iteration ≠ creative diversification.

Most brands are doing iteration (changing CTAs, tweaking copy, slight visual adjustments).

Meta's system groups these as the same creative concept. You're not expanding reach - you're just creating variations the algorithm treats identically.

True diversification = distinct visual concepts, different formats, separate use cases.

Here's what I'm seeing across 100+ brands spending $100K+/month:

The bottleneck isn't understanding Meta's guidance. Everyone reads these articles. The bottleneck is production capacity.


To properly diversify, you need:

- Multiple format variations (Reels, static, UGC, partnership content)

- Persona-specific messaging (GenZ vs. new parents)

- Seasonal refreshes without creative fatigue

- Volume to test distinct concepts


Most teams produce 5-8 new ads per month manually.

Meta's system wants 20-30 truly distinct concepts to properly explore audience segments. The math doesn't work when designers are bottlenecked in Figma.

This is why brands using template-based automation see 20-30% CPA improvements - they can actually execute on Meta's diversification strategy instead of just reading about it.


Link in comments to Meta's study:

I’m Filip, Head of Marketing at Hunch – the creative advertising technology redefining how brands and agencies scale on paid social. With a career spanning work for Fortune 100 brands and leading a high-performing team in an award-winning agency, I bring deep expertise in driving measurable growth in digital marketing. At Hunch, we combine AI with creative automation to help brands engage audiences at scale while staying true to their unique identity.

If you’re a CMO or Performance Marketer looking to:

- Achieve scalable, personalized campaigns without sacrificing brand voice
- Leverage AI to amplify creative storytelling
- Find a platform that balances automation with human creativity

Let’s connect. Follow me for insights into Hunch’s approach to digital marketing and the future of paid social – and if you’re ready to explore what Hunch can do for your brand, reach out.

Google Analytics IQ Exam

Google Analytics platform principles

Google Display Advanced

Google Search Advanced

Google Fundamentals exam

Google

Google Analytics Individual Qualification

Google Video Advertising Advanced

Leadership skills

Growth Hacking Fundamentals - LYNDA

Technical Marketer

College of Vocational Studies University of Novi Sad

Technical School Užice

English

Serbian

Jazas Srbija

Hiking Group Rujno

Hunch 

Hunch is the automated creative production and media buying platform that powers d2c brands, retailers and agencies.

Developing data-driven marketing strategies and tactics that drive positive ROI.  Growth hacking in a fast-paced environment in order to scale marketing sourced revenue

- Complete ownership of the Hunch's marketing mix
- Responsible for achieving KPIs for marketing sourced revenue
- Building and scaling complex B2B marketing campaigns using ABM model
- Hunch Growth hacker and brand advocate
- Content author

Deus Ex Consulting 

Digital Consultant

NADALINA

Small family business manufacture, producing herbal skin creams. 
Local leader in the immortelle niche. 
Online store
↳https://kremaodsmilja.com/

Co-Founder

Sberbank Srbija a.d. Beograd

Spearheaded all digital marketing activities from concept to execution. Positioned Serbian subsidiary as #top1 digital bank in SB Europe group. Rolled out a successful campaign for a new product: Smart Cash Loan

- Directed execution of brand digital strategies, campaigns and partnerships.
- Led a 220% increase in annual sales from digital marketing campaigns by expanding business opportunities
- Handled projects and campaign budgets while reporting providing progress reports to Executive board
- Organized and executed various projects: Always on campaigns, retention, seasonal campaigns, E2E cash loan, new corporate site, intranet and internal projects
- Increased online loan sign-up conversion from 1.5% to 4%
- Decreased CPA for 240% 
- Implemented new digital channel to the bank: email, using product affinity data and customer segmentation profiles

Manager for Digital Marketing

Senior Digital Marketing Expert

Addiko Bank AG

Handled and deployed online advertising activities after bank re-branding. Managed bank digital advertising activities and helped local countries in day to day challenges with SEM, SEO, Social and Programmatic

- Launched and set  advertising activities during brand rebranding and bank digital transformation
- Provided strategy and budget split for digital channels based on campaign objectives
- Implemented closed-loop analytics on retail web and digital banking properties
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal sales data.
- Reduced cost-per-lead metrics (70%) while increasing overall lead volumes (140%)
- Worked with multiple third-party agencies to build scalable digital and email marketing platforms, including a complex enterprise lead nurture programs

Senior Digital Marketing Officer - Digital Banking Group Competence Center

Degordian

Executed performance strategies to support digital cross-promotion efforts, including SEM, Paid Social, Display, Email channels for more than 20 clients. Coordinated digital advertising team of 5 people.

- Handled strategies for eCommerce clients, including advertising, analytics. N-sport got a 210%  lift in revenue Y2Y
- Led merger Online integration strategy for FMCG clients as Metro Cash and Carry
- Directed Award-winning Campaign through Google/Facebook for Financial service client
- Analytics lead, CRO, GTM advanced integrations
- Established, hired and managed digital marketing team. The team got Google Premium and Facebook Partner badge

Digital Advertising Manager

Junior Traffic Manager

FirstBeatMedia

Spearheading Ad monetization in Content Network based on ads selling on Google Adsense

- Handled allocation of $500,000 marketing budget, including Taboola, Discus, Facebook
- Achieved 30x ROAS and winning formula which led to creating new media buying and monetization content teams
- Maintained in-depth projects including Usability & Web Analytics, Channel Optimization, LP tests
- Created and shared monthly digital marketing performance reports with the CEO and CMO

Media Buyer

iSTUDIO Ltd.

Entry position for stepping in Digital Marketing world. Social media community management for brands as Frikom and Dell
- Community management
- Copywriting
- Research
- Facebook Ads

Social Media Marketing Intern

Wildwood Insectarium

Participated in students program Work and Travel USA 2012 (students practice for the purpose of gaining new experiences and improving English language skills).
Guide in insects museum. Later moved to management of the store, handling with customers, managing shifts.

Tour guide

Wawa, Inc.

Customer Service Associate

Marketing @ Hunch | Meta Business Partner | GTM Strategy

Revenue-First Marketing with AI & Automation | Head of Marketing @ Hunch | Meta Business Partner | Demand Gen & RevOps

Your designer just spent 4 hours changing "London" to "Paris" across 600 ad variations.

Your media buyer wasted half their day manually uploading assets one-by-one into Meta.

You're spending $150K+/month on ads but can barely produce 15 new creatives when Meta needs 50+ weekly.

This isn't a talent problem. 
It's not even a budget problem.

You're stuck between two impossible choices:


Option 1: DIY Chaos

Your designer is drowning in repetitive work - manually updating text and images across hundreds of templates. 
They should be creating new concepts, but instead they're copy-pasting "Manchester" into slot 47.

Your testing velocity is dead. 

By the time you produce and launch variations, ad fatigue has already killed performance.


Option 2: Enterprise Overkill

Enterprise tools promise automation, but the pricing is brutal; or they charge a percentage of your total ad account spend.
You're paying for bundled features you don't use. Then renewal comes and they hit you with a 300% price increase.


After working with 100+ mid-market brands, I've seen this pattern everywhere:

87% are stuck in this exact gap. 

They've outgrown manual processes but can't justify enterprise pricing.

The brands that solve this don't pick between these two bad options.

They find tools built specifically for this gap - enterprise-level automation without the enterprise price tag or percentage-of-spend pricing.

What's killing your creative velocity right now?

"Automation replaces designers." No, it doesn't.
Automation replaces… The work designers hate doing.

Nobody wants to spend 3 hours changing "London" to "Paris" across 50 banners.

Or resizing the same ad for 12 different placements.

Or swapping product images in 200 variations.

That's not creative work. That's manual labor.

Here's what actually happens when you automate:

- Designers stay in Figma creating hero concepts. Automation handles the thousands of iterations.
- Instead of being a production factory, designers get a seat at the table to drive strategy.
- They test concepts, analyze what's working, create the next big idea.


Automation doesn't replace creative teams. 

It frees them to do actual creative work.

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