Filip Matekovic

Hunch 

Hunch is the automated creative production and media buying platform that powers d2c brands, retailers and agencies.

Developing data-driven marketing strategies and tactics that drive positive ROI.  Growth hacking in a fast-paced environment in order to scale marketing sourced revenue

- Complete ownership of the Hunch's marketing mix
- Responsible for achieving KPIs for marketing sourced revenue
- Building and scaling complex B2B marketing campaigns using ABM model
- Hunch Growth hacker and brand advocate
- Content author

Head Of Marketing

Deus Ex Consulting 

Digital Consultant

NADALINA

Small family business manufacture, producing herbal skin creams. 
Local leader in the immortelle niche. 
Online store
↳https://kremaodsmilja.com/

Co-Founder

Sberbank Srbija a.d. Beograd

Spearheaded all digital marketing activities from concept to execution. Positioned Serbian subsidiary as #top1 digital bank in SB Europe group. Rolled out a successful campaign for a new product: Smart Cash Loan

- Directed execution of brand digital strategies, campaigns and partnerships.
- Led a 220% increase in annual sales from digital marketing campaigns by expanding business opportunities
- Handled projects and campaign budgets while reporting providing progress reports to Executive board
- Organized and executed various projects: Always on campaigns, retention, seasonal campaigns, E2E cash loan, new corporate site, intranet and internal projects
- Increased online loan sign-up conversion from 1.5% to 4%
- Decreased CPA for 240% 
- Implemented new digital channel to the bank: email, using product affinity data and customer segmentation profiles

Manager for Digital Marketing

Senior Digital Marketing Expert

Addiko Bank AG

Handled and deployed online advertising activities after bank re-branding. Managed bank digital advertising activities and helped local countries in day to day challenges with SEM, SEO, Social and Programmatic

- Launched and set  advertising activities during brand rebranding and bank digital transformation
- Provided strategy and budget split for digital channels based on campaign objectives
- Implemented closed-loop analytics on retail web and digital banking properties
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal sales data.
- Reduced cost-per-lead metrics (70%) while increasing overall lead volumes (140%)
- Worked with multiple third-party agencies to build scalable digital and email marketing platforms, including a complex enterprise lead nurture programs

Senior Digital Marketing Officer - Digital Banking Group Competence Center

Degordian

Executed performance strategies to support digital cross-promotion efforts, including SEM, Paid Social, Display, Email channels for more than 20 clients. Coordinated digital advertising team of 5 people.

- Handled strategies for eCommerce clients, including advertising, analytics. N-sport got a 210%  lift in revenue Y2Y
- Led merger Online integration strategy for FMCG clients as Metro Cash and Carry
- Directed Award-winning Campaign through Google/Facebook for Financial service client
- Analytics lead, CRO, GTM advanced integrations
- Established, hired and managed digital marketing team. The team got Google Premium and Facebook Partner badge

Digital Advertising Manager

Junior Traffic Manager

FirstBeatMedia

Spearheading Ad monetization in Content Network based on ads selling on Google Adsense

- Handled allocation of $500,000 marketing budget, including Taboola, Discus, Facebook
- Achieved 30x ROAS and winning formula which led to creating new media buying and monetization content teams
- Maintained in-depth projects including Usability & Web Analytics, Channel Optimization, LP tests
- Created and shared monthly digital marketing performance reports with the CEO and CMO

Media Buyer

iSTUDIO Ltd.

Entry position for stepping in Digital Marketing world. Social media community management for brands as Frikom and Dell
- Community management
- Copywriting
- Research
- Facebook Ads

Social Media Marketing Intern

Wildwood Insectarium

Participated in students program Work and Travel USA 2012 (students practice for the purpose of gaining new experiences and improving English language skills).
Guide in insects museum. Later moved to management of the store, handling with customers, managing shifts.

Tour guide

Wawa, Inc.

Customer Service Associate

I’m Filip, Head of Marketing at Hunch – the creative advertising technology redefining how brands and agencies scale on paid social. With a career spanning work for Fortune 100 brands and leading a high-performing team in an award-winning agency, I bring deep expertise in driving measurable growth in digital marketing. At Hunch, we combine AI with creative automation to help brands engage audiences at scale while staying true to their unique identity.

If you’re a CMO or Performance Marketer looking to:

- Achieve scalable, personalized campaigns without sacrificing brand voice
- Leverage AI to amplify creative storytelling
- Find a platform that balances automation with human creativity

Let’s connect. Follow me for insights into Hunch’s approach to digital marketing and the future of paid social – and if you’re ready to explore what Hunch can do for your brand, reach out.

Hunch is the automated creative production and media buying platform that powers d2c brands, retailers and agencies.

Developing data-driven marketing strategies and tactics that drive positive ROI.  Growth hacking in a fast-paced environment in order to skyrocket Inbound MQL

- Complete ownership of the Hunch's marketing mix
- Responsible for achieving KPIs for inbound MQLs
- Building and scaling complex B2B marketing campaigns using ABM model
- Hunch Growth hacker and brand advocate
- Content author

Taplio

Filip Matekovic's Linkedin Analytics

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