Automattic

Senior Product Designer

https://www.linkedin.com/redir/suspicious-page?url=remx%2exyz

As a vital part of remx’s leadership team, my role encompasses two domains: design and operations. In design, I spearhead user research, product strategy, design execution, and data analysis, ensuring the delivery of exceptional user experiences. Simultaneously, on the operations front, I excel in data tracking, product roadmap development, company culture, and delivering customer support. My versatile contributions drive quality, produce outcomes, and deliver results.

Director of Product Design

As the Lead Designer at B12, I played a critical part in elevating B12's design culture and user experience standards, resulting in enhanced customer satisfaction and increased market competitiveness.

Lead Product Designer

As a Design Director at Automattic, I strategically led roadmapping, nurturing team growth and development, while effectively managing seven employees. I organized team meetups and led numerous design culture building activities to foster learning and bring the design team closer together. My leadership in executing major projects not only optimized user experiences but also added millions of dollars to the company's bottom line.

Design Director

As a Senior Designer at Automattic, I lead end-to-end projects from concept to execution that impacted millions of customers. My A/B tests informed data-driven decisions and increased revenue. I recruited usability study participants, conducted sessions, and produced reports that provided key findings. Implementing polls and surveys, I collected valuable qualitative data that helped inform product strategy.

Senior Designer

Shopify

As Operations Manager at Shopify, I directed roadmap development for three teams, utilizing data analysis to uncover and seize growth opportunities. I effectively prioritized and groomed backlogs, driving focused productivity for a team that was responsible for 30% of Shopify's total revenue for 2016. By talking to customers and conducting experiments, I validated promising business prospects, ultimately enhancing decision-making. I consistently delivered insightful monthly reports, and my facilitation of team brainstorming sessions fostered innovative problem-solving.

Operations Manager: Partner ecosystem

As a project leader at Shopify, I managed the entire project lifecycle and delivered multiple projects, creating prototypes, flows, and information architecture. I played a key role in defining Shopify's sub-brands and conducted diverse research activities. My creative brainstorming sessions fuelled innovation and brought teams together. I also contributed to Shopify's design system that reached hundreds of thousands of customers.

You.i

As Lead UX Designer at You.i TV, I worked with our clients to translate their customers' needs into technical requirements, crafting user stories. My relationship with our clients ensured successful project outcomes and strong stakeholder connections. I effectively analyzed and delivered comprehensive proposals, securing projects with clear outlines where I created interactive prototypes, wireframes, and animations, optimizing product quality and user engagement. Simultaneously, I played a key role in shaping the You.i brand, enhancing our market positioning.

UX Lead

Momentous

As a UX Designer at Momentous, I designed experiences for web, mobile, and kiosk interfaces, bringing ideas to life through sketches, wireframes, and HTML/CSS prototyping. My focus on user experience was underscored by the development of research documents and the validation of designs through user testing. I facilitated hands-on group activities that led to refined business requirements and user needs assessments. My impact extended beyond design, as I provided mentorship and creative direction to the marketing department, actively contributing to the company's culture and brand development. Additionally, I spearheaded an internal feedback process that played a pivotal role in the organization's continuous improvement initiatives.

User Experience Designer

Association of Registered Graphic Designers of Ontario

Reviewed financials and voted on organization matters.

Member, Board of Directors

RealDecoy

• Independently designed, developed, and implemented entire solutions 
• Developed functional specifications and system design specifications for client engagements
• Project lead for teams of up to three developers
• Lead developer for Drupal content management system (CMS)
• Developed technical architecture for multiple Drupal CMS sites 
• Created and maintained training tools and standards for front end and Drupal development teams 
• Actively contributed to RealDecoy’s continuous improvement processes

Web Applications Developer

• Elicit business requirements by using internal and external interviews, document analysis, and heuristic evaluations
• Documented and Identified viable solutions for client's business requirements
• Organized complex site structures and produced information architecture documents 
• Created MS Visio wire frame documents outlining user interactions 
• Gained valuable insight in interface and interaction design principals working with industry leaders

Interaction Designer

• Designed web sites, web interfaces and web applications
• Focused designs on principles of usability and desirability while maintaining consistent brand messaging
• Significant experience collaborating with clients and internal team members on design and development
• Developed presentations for clients and colleagues

User Interface Designer

Canadian Wildlife Federation

• Published work that was distributed on a national scale
• Consistently developed CWF’s new brand across a multitude of applications
• Prepared files for offset and digital printing
• Generated hand drawn illustrations and typography 
• Worked in collaboration for CWF's website redesign
• Designed and marked up HTML e-mail templates
• Produced back–end code for a range of flash games and animations
• Outlined technical specifications for company intranet site

Graphic Designer

As a versatile professional, Filippo excels in roles as a leader and designer, driving outcomes through strategic planning, data analysis, and innovation. Whether directing teams, shaping roadmaps, conducting research, or fostering creativity, he’s consistently delivered tangible results, enhancing product quality, user experiences, and overall operational efficiency. His ability to lead cross-functional teams, develop design systems, and deliver results showcases his well-rounded expertise, making him a valuable asset in any organization.

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