Findlay Guerin's Linkedin Analytics

At Stratinn, we work with B2B organisations to make their products and services easier for customers to understand and buy. Helping them see themselves through their customers’ eyes, to better stand out and to deliver on any promises made. Who I am: As Co-founder and Lead Growth Strategist, I bring a combination of engineering rigor and a commercial eye to help organisations bridge the critical gap between strategy, , marketing, sales and product. My journey began in aerospace engineering, developing the Zephyr high-altitude drone, which revealed (to me at least) the fundamental challenges of commercialising deep tech. This sparked my passion for aligning innovation with customer needs, a passion that led me into consulting and ultimately to co-founding Stratinn. Who I help: ✅ Large B2B companies (inc. banking, payments, insurance and pensions) ✅ Forward-thinking sen. marketers who need to articulate why customers should care ✅ P&L owners looking for commercial growth and need to be clear with customers ✅ Businesses struggling to stand out and win in complex, competitive markets The Results: 400% sales increase for a Smart Thermostat business at a major UK energy provider 20% year-over-year growth for the SME division of a global insurer 25% year-over-year growth for an SME construction service provider The difference: What makes us different is our 'Proposition Thinking' philosophy, something I'm proud of helping to create. We don't just consult, we collaborate as part of your team, integrating customer, competitor, and capability insights into everything you do. It's a hands-on methodology delivering strategies that stick and drive lasting growth. Don't take my word for it; "We value the support, challenge and expertise you bring to help us on our exciting journey. For anyone truly serious about the DNA of their business and what their customers truly want, speak to this team!" Alex, Director of Sales & Distribution, SiriusPoint. Beyond the boardroom, I'm a devoted father, avid triathelete, kit car enthusiast and now [ever struggling] golfer. These pursuits fuel my creativity and problem-solving skills, which I bring to every client engagement. I'm on a mission to establish 'Proposition Thinking' as a core philosophy in business leadership. If you're a senior leader in marketing, sales, or P&L management looking to drive growth through customer-centric strategy and innovation, let's connect. Ready to explore how Stratinn can transform your growth potential? Connect with me here or reach out directly at [email protected].