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Sandra Finkelstein is a distinguished fashion executive with extensive experience transforming global brands. As a leader in merchandising, design, and product development, she has driven exceptional growth across categories for renowned brands including Calvin Klein, GAP, J.Crew, Carter's, and Puma. Known for her unique blend of strategic thinking and creative excellence, Sandra specializes in developing hero products that become cornerstone offerings while maintaining brand authenticity. Her data-driven approach to assortment strategy, combined with expertise in fabric, fit, and product development, has achieved triple-digit increases in both wholesale and retail channels. Sandra's forward-thinking leadership extends to technological innovation, where she pioneers the integration of GenAI in fashion design to streamline processes and reduce industry waste. Her trend detection methodology ensures precise timing of style launches, aligning with customer's readiness and market demands. At the helm of large, cross-functional teams, she cultivates a culture of customer obsession, maintaining the highest standards of product excellence, driving strategies with deep fashion business expertise. CORE COMPETENCIES ▪️ Strategic Merchandising: Developing customer-centric assortments that drive market success ▪️ Creative Direction: Expert in global trend analysis and design innovation ▪️ Leadership Excellence: Proven track record of unifying cross-functional teams toward strategic objectives ▪️ Technical Innovation: Pioneer in sustainable product development and GenAI implementation ▪️ Digital Transformation: Expertise in scaling operations and optimizing processes through technology CAREER HIGHLIGHTS AMAZON FASHION | Senior Brand Leader • Built & launched 14 DTC fashion brands through innovative fashion accelerator model • Created "The Drop" influencer platform with on-demand manufacturing - 150+ creator partnerships - 266% YoY growth for core business MACY'S | Senior Brand Director Launched Epic Threads Kids collection, achieving 100%+ growth in private label revenue CARTER'S | EVP Merchandising, Design Led 60-person team in Oshkosh B'gosh brand revitalization J.CREW | Director Product Design Executed strategic transformation of durables portfolio across Men's and Women's divisions CALVIN KLEIN JEANS | EVP Global Merchandiser Scaled Women's/Junior's division to $280M, leading Merchandising, Design, and Brand Development VF CORP / MARITHE' & FRANCOIS GIRBAUD | Brand Director Transformed European luxury label into $275M North American success story
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