URM Academy

URM Academy is a the world's best online education for rock & metal producers, bringing our members access to the top producers and artists like Fall Out Boy, Meshuggah, Periphery, A Day To Remember, Bring Me The Horizon, Gojira, and dozens more.

As our Head of Product & Growth, I manage our roadmap and coordinate design and engineering resources to execute it. I also drive all growth programs from brand to acquisition, retention, and monetization.

- Define and manage product strategy and roadmap that drives 7 figures in ARR (consumer subscription)
- Designed and shipped a complete front end overhaul updating from Wordpress/PHP to React that increased performance by 10x
- Recruited and manage software engineer
- Designed and implemented qualitative and quantitative user research for product discovery and concept validation
- Increased paying member count and revenue by 30% in 12 months
- Grew URM Academy YouTube channel to 100k subscribers

Head of Product

The Punk Rock MBA

PRMBA is my YouTube channel and podcast that reverse-engineers trends in music and youth culture with an emphasis on pulling out insights that viewers can use to grow their own creative projects.

- Grew my two channels to over 625k subscribers and 100 million views
- 1 million+ podcast views across all platforms
- Media appearances in CNN, New York Times, Billboard, No Jumper and more
- Brand deals with Dollar Shave Club, Skillshare, Nord VPN, Manscaped and dozens more

Founder

CreativeLive

Drive strategy and execution of influencer-driven content marketing campaigns for CreativeLive, the world's largest online education platform for creatives and entrepreneurs (10m+ students / 10k+ hours of content).

KEY ACCOMPLISHMENTS
- Managed rollout of "30 Days Of Genius" program featuring 30 influencers including Richard Branson, Mark Cuban, Sir Mix-A-Lot, Jared Leto, Arianna Huffington, Seth Godin, James Altucher, Tim Ferriss, Gary Vaynerchuk, Ramit Sethi, and more
- Recruited Billboard top 10 artists and music industry legends including Dillinger Escape Plan, Periphery, Converge, Incubus, and dozens more
- Executed partnership programs with Starbucks, Virgin, Apple, Microsoft, Entrepreneur, Adobe and more
- Lead PR campaigns that generated 150+ pieces of editorial coverage in A-level outlets like The Hollywood Reporter, Guitar Player, Alternative Press, Modern Drummer, and dozens more
- Assisted C-level execs in creating the pitch which closed our $21.5m Series B round (Greylock, Social Capital, CAA Ventures)

Senior Program Manager, Influencer Marketing

Abercrombie & Fitch

Oversaw the rollout of global integrated marketing campaigns for Abercrombie, Hollister and Gilly Hicks across all channels: in-store, outdoor, grand openings, and web/social media in over 700 domestic stores, 50 international mall stores, and 20 flagships in the USA, Europe and Asia. Managed worldwide network of vendors and suppliers: select new vendors, lead cost-saving/quality improvement initiatives, and build long-term partnerships. 

KEY ACCOMPLISHMENTS
- Worked on flagship store openings in Hong Kong, Singapore, Brussels, Madrid, Shenzen, Seoul and other locations on 3 continents
- Collaborated closely with internal legal, construction and design teams to navigate the unique regulatory, technical and creative challenges of each program
- Subject matter expert and point person for all print projects
- Primary point of contact on marketing team for trademark and copyright issues
- Key member of the team responsible for managing the $25m+ shopping bag program
- Spent 25% of my time in Asia at factories (China, Hong Kong, Korea, and Indonesia)
- Key contributor to the team which brought 3 new factories and 2 new print suppliers online in 2012

Marketing Production Coordinator

Kaleidoscope

Primary point of client contact. Directed product development & brand strategy projects for Procter & Gamble (Tide, Swiffer, Bounce, Febreze, Pampers, Olay and others), Motorola, Novartis, Whirlpool, Mars, and more. Designed research programs, conducted market analysis and trend forecasting. Translated research insights into direction for industrial designers, usability experts, and engineers.

KEY ACCOMPLISHMENTS
- Assisted VP of Design on proposals and pitches that generated over $2m in new business
- Lead the strategy component of $100k+ programs for Febreze and Pampers
- Designed qualitative user research program for Febreze Sport
- Collaborated closely with designers, engineers and other project stakeholders to define the technical and creative objectives for each program
- Created and managed content marketing programs which generated coverage in outlets including Engadget, Gizmodo, Core77, and CNet

Strategist

Helping entrepreneurs grow on LinkedIn & YouTube | Creator with 1.1 million followers | Want to grow your personal brand? Send me a DM 📩

My job is simple: help you use LinkedIn and YouTube to build your audience and drive revenue.

I've spent the last 20 years building and marketing products: $10 million+ in revenue for online education at CreativeLive and URM Academy, design & marketing for Abercrombie & Fitch, product strategy for Swiffer & Febreze, and smaller projects for bands including A Day To Remember, Periphery and Of Mice & Men.

As a content creator, I've also generated over 120 million views and 725,000 subscribers on YouTube and more than 13,000 followers on LinkedIn.

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