Diaa Allam | Arabic Calligraphy Artist

Representing World-renowned Arabic calligraphy artist Diaa Allam.
Making use of new technologies such as NFTs, AI, Immersive experiences and augmented reality to spread the beauty of Arabic Calligraphy and Art.

Director of Business and Collaborations for Diaa Allam

DegenerArte

Giving your brand the keys to a successful Web3 integration.

GET EDUCATED
Web3 is a revolution, and with all revolutions come a steep learning curve and inevitable mistakes & challenges.

To ensure you and your team can successfully start your journey into the Metaverse —without making costly mistakes—, our team of experts will give you all the tools you need to navigate this strange new land of opportunities.

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IMPLEMENT YOUR ROADMAP
Do you agree that building the future has to be done strategically? If so, welcome to the DegeneArte! 

Our team’s mission is to make sure you achieve your goals in comprehensive, efficient way. 

We think about long-term engagement, utility, challenges and risks, and are here to assist and support you every step of the way!

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EXPAND AND GROW
The only way to succeed in the web3.0 space is to make sure that your project benefits both your brand and your community.

Sustaining momentum and growth is the key to long-term success.

Establish your company as a pioneer of the space, and it’ll ensure you have a leg-up on your competition.

Director of Business & Marketing Strategy | NFT & Metaverse consulting

myBrain Technologies

In charge of projects development for melomind™️, the first ever antistress EEG brain-training headset by CES award-winning neurotech start-up, myBrain Technologies.

Based on neurofeedback, a brain-training protocol used to treat mental conditions such as depression, anxiety, ADHD, etc, melomind™️ has made it possible for the general public to access and incorporate complex high-tech and neuroscientific innovations into their daily routines to improve quality of life and mental health.

Working as a marketing and communication project manager for two years, I've had the opportunity to participate and often take on leading responsibilities on many daily aspects of the brand’s development, such as:

- Digital ads management: lead acquisition in line with the budget and marketing calendar, multichannel campaign execution — Facebook ads, Instagram, Google adwords, Linkedin, Remarketing

- Newsletters and Emails strategy: resulting in +300% acquired leads in one year — Mailchimp, Mailjet

- Social media management: resulting in +200% followers across medias in one year — Facebook, LinkedIn, Twitter, Instagram

- Customer satisfaction: providing solutions to customer queries in a timely manner — Salesforce, Zendesk, Atlassian (JIRA, Confluence)

- Content creation:  writing and publishing blog articles and editing of promotional visuals — Photoshop

I also had the opportunity of working on and leading particular projects such as: 

- CRM set up and administration: autonomously building the CRM architecture to accommodate the company’s needs and providing training — Salesforce

- E-commerce: supervising the remodeling and relaunching of melomind.com — Shopify

- Brand contest: A to Z management of the first BtoB prospects acquisition — with a success rate 8 times superior to forecast with 80% of acquired prospects being highly qualified

- Events: preparation and attendance of High-Tech events —  CES 2018/2019, VivaTech, MDF19, …

Marketing and communication project manager

Instagram

Out of professional and personal curiosity, I challenged myself to grow my personal Instagram account to 5000 genuine followers, which I acheived in a little more than 6 months with around 18% engagement.

This experience allowed me to collaborate with international brands such as: Perrier, Lancôme, Lenovo, Intel, Oreo, Undiz (Etam group), among others.

This challenge was the opportunity to further improve my skills in: 
- The development of a coherent personal brand image
- Implementing different reach strategies depending on audience segmentations
- Using the algorithm to provide competitive advantage
- Developing both organic growth and using growth hacking tools
- Audience retention and networking
- Benchmarking of trends and inspirations
- Adobe Photoshop and Lightroom CC

Content creation and micro-influence

SEPHORA

Working as a casual sales assistant for international beauty brand Sephora was an opportunity to sharpen my insights into the extremely customer-centric beauty industry.
As the first point of contact for customers, working as a retail assistant shaped my understanding of brand image and purchase processes.

My tasks included:
- Quick and efficient customer checkout
- Advising, informing and solving problems
- Being a team-worker
- Inventory management and reshelving 
- Maintaining store standards: organising and cleaning

Sales assistant (Casual)

Etam

Working as a retail assistant for high-end fashion brand Etam was an opportunity to improve my understanding into the extremely customer-centric lingerie and ready-to-wear industry.
As the first point of contact for customers, working as a retail assistant shaped my insights on brand image and purchase processes.

My tasks included:
- Quick and efficient customer checkout
- Advising, informing and solving problems
- Being a team-worker
- Inventory management and reshelving 
- Maintaining store standards: organising and cleaning

Retail Assistant (Casual)

VALTUS - Expert en Management de Transition

Working as a receptionist for the European leader of interim executive management firm Valtus was an opportunity to develop my work ethics in an environment of excellence.
As the first point of contact for high-end clients, working as a receptionist for Valtus introduced me to evermore professionalism, autonomy, continuous improvement and efficiency.

My daily tasks included:
- Welcoming clients and partners
- Taking and transferring calls and information
- Appointments and calendars organisation and management
- Maintaining meeting rooms standards
- Inventory management

Receptionist

Tranoï

As the first point of contact for high-end clients and partners from around the world, working as a hostess for the international fashion tradeshow Tranoï was an opportunity to sharpen my insights into the highly demanding luxury fashion industry during several seasons of Paris fashion weeks.

My tasks included:
- Welcoming clients and partners
- Advising, informing and solving problems
- Management of the cloakroom
- Being a team-worker

Reception Hostess

Nixon

Working as a sales assistant for international brand Nixon, during the highly demanding Christmas period at Galeries Lafayette Haussman, Paris' biggest department store, was an opportunity to sharpen my insights into the highly demanding high-end sportswear accessories industry.
As the first point of contact for customers, working as a retail assistant shaped my understanding of brand image and purchase process.

My tasks included:
- Opening and closing of the corner
- Quick and efficient customer checkout
- Advising, informing and solving problems
- Being a team-worker
- Inventory management and reshelving 
- Maintaining store standards: organising and cleaning

Sales Assistant

Urban Outfitters

Working as a sales assistant for international brand Urban Outfitters at Galeries Lafayette Haussman, Paris' biggest department store, was an opportunity to sharpen my insights into the ever-evolving lifestyle retail industry.
As the first point of contact for customers, working as a retail assistant shaped my understanding of brand image and purchase process.

My tasks included:
- Opening and closing of the corner
- Quick and efficient customer checkout
- Advising, informing and solving problems
- Being a team-worker
- Inventory management and reshelving 
- Maintaining store standards: organising and cleaning

Taplio

Florence VUONG's Linkedin Analytics

Florence VUONG

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Taplio

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Florence VUONG

Want to drive more opportunities from LinkedIn?

Florence VUONG's Linkedin Analytics