Florina Florea's Linkedin Analytics

With over a decade of experience in digital marketing and media strategy, I am a seasoned media director and marketing strategist who can deliver results across various industries and channels. I have a certificate in marketing from the Wharton School, and I have honed my skills in influence marketing, retail media, CRM, eCommerce, Google AdWords, Google Analytics, and SEO. I am currently seeking a new opportunity as a marketing, media, or strategy director or media manager, where I can apply my knowledge and creativity to achieve business goals and grow brands. In my previous roles at GroupM, I managed teams and budgets for clients such as Abbott Nutrition, Converse, and TJX Companies. I executed custom content programs, improved cost-per-lead, increased user retention, and expanded addressable audiences. I also developed and activated 360 partnerships, retailer management, and supplier relations. I am passionate about digital marketing, media strategy, eCommerce, and CRM, and I enjoy networking and exchanging ideas with other professionals in this field. I am always eager to learn new skills and explore new challenges.