Mike Fowler's Linkedin Analytics

After graduating from Appalachian State University in Advertising, I spent 10 years at Sales Factory. I helped lay out the company’s foundation, then joined a manufacturer to lead their retail channel expansion where I oversaw successful growth periods on the manufacturing side and traditional distribution channels. In 2020, I had the opportunity to rejoin the Sales Factory team as the head of Sales Strategy. Today, I serve as VP of Retail Strategy, working closely with clients to drive sales growth, track progress, and understand every stage of the process. I am laser-focused on helping manufacturers enter and thrive in the retail channels. My approach is centered around connecting clients with data-backed strategies and targeted consumer research to drive sales growth, win the PLR, and expand their reach online. I am known to go above and beyond for the win. If I’m not willing a PLR for a client I am teaching my colleagues the art of store walk, interviewing real end users on Beer with a Pro, and talking shop with industry experts on the Retail Oriented podcast in the hopes of learning and sharing more information about this ever-evolving channel. I am always up for a conversation about what is going on in your business. At Sales Factory, we are dedicated to our client's success. With a 93% PLR win rate and a proven track record of client growth. If you're looking for a seasoned Retail Sales Strategist who can help your brand exceed its goals, please don't hesitate to reach out.