Freelance (Self employed)

I help you with stories, of your brand and products, that people resonate, remember and respond to.

Content Specialist

Skyscapes World

Skyscapes World is a community that brings together admirers of the sky.

Preserving nature's glorious gift from across the world, a skyscape at a time!
https://www.instagram.com/skyscapes.world/

Founder

Medium

short stories, opinion articles, and poetry

Author

Kula

Joined as the first content marketer and set the stage for Kula’s content marketing engine! 


Top-level projects:
- developed Kula’s first editorial guideline 
- enabled funding announcement campaigns 
- undertook the website rebuild 
- produced the product video 
- created and launched Kula's foundational knowledge base 
- launched Kula on Product Hunt making it the Product of the Day 
- wrote candidate outreach blueprints for users of Kula 
- published the outbound recruiting playbook for founders and recruiters  
- laid the foundation for Kula’s content marketing

Marketer | Early Team

WebEngage

WebEngage is a Retention Operating System that fuels business growth for hundreds of consumer brands through its CDP (Customer Data Platform), Omnichannel Campaign Manager, and Personalization Engine.

My role involved:

- Leading Content and Brand Marketing functions within WebEngage's Marketing team of 30+ members
- Managing a team of Writers, Video Producers, Email and Social Media Marketers 
- Developing full-funnel content across Earned, Owned and Paid Media avenues aiding various functions within and outside of Marketing 
- Managing and engaging a host of Agencies and Freelancers across content, copy and video production 
- Handling various aspects of Marketing Operations including SOP development, Agency and Tool onboarding, internal communication, process setups and training, among others
- Owning up Customer Stories: conversations, written and video testimonials, et al
- Managing the Marketing Newsletter 

Org-level initiatives I was a part of:
- ISO certification: represented Marketing and manage the related processes 
- POSH Committee: a member of the ICC 
- Internal Comms and Culture Build: Active participant 
- Talent Funnel Building and Scale up

AVP - Content and Brand Marketing

- Drove demand and lead gen through Content Marketing 
- Amplified WebEngage's social media presence 
- Built the content production team 
- Produced 120+ original content units 
- Managed end-to-end case studies: published 12+ success stories in H2 2020 
- Developed ISO SOPs for various functions that fall within the purview of marketing

AVP - Content Marketing

Head of Content Marketing

Took care of the content marketing initiatives including social media and email marketing. 

Primary responsibilities included research, ideation, and creation of long-form content resources like eBooks, success stories, reports, etc.
 
Hosted WebEngage's flagship user engagement conference, EngageMint, which happened in Bangalore in 2018.

Content Marketer

Contributing Author

HelloMeets

Conducting quarterly sessions on topics related to B2B SaaS Marketing. 

Sessions held so far: 
- Writing B2B content that drives conversions
- Marketing & Selling a SaaS Product: Lessons From WebEngage
- How B2B Marketers can generate leads by writing good customer case studies 
- Lead magnet ideas for B2B SaaS businesses
- Content Marketing for SaaS Startups

Speaker

Netcore Solutions

Netcore Solutions (Now Netcore Cloud) is India's leading marketing technology company. 

- brainstormed, wrote, and edited content for various websites, blogs, ebooks, success stories, webinars, reports, infographics, brochures, magazine ads, company newsletter, funnel-based campaigns, web messages, SEO, social media and all other marketing assets concerning marketing automation 

I also strategized and wrote content for marketing automation campaigns dedicated to conferences, client staycations, contests, promotions, customer engagement, and thought leadership. 
- coordinated and ensured the execution and monitoring of these marketing automation campaigns
- took live interviews at conferences and events conducted by Netcore 
- created, maintained and published a structured content hub aligning every content piece with its digital and offline campaigns
- co-conducted and presented detailed competitor analysis, and crafted and updated senior management profiles

Highlights: Received cross-team awards and appreciation for proofreading, editing, managing and making all the companywide blog posts live, and streamlining and maintaining a cross-team blog hub

Content Writer

Composed ideas and content for several marketing assets including PR articles, website, blogs, social media, webinars, events, brand identity, client success stories, ebooks, brochures - closely worked with creative designers and campaign managers

Weaved result-driven stories for award entries and infographics for domestic and international markets 

Developed themes for webinars, conferences, blog series, client staycations

Ensured continuous content updation on the website 

Produced realtime content, published it on various platforms, during industry events, award ceremonies, et al 

Introduced Netcore’s first internal content hub, under CMO’s guidance, which was well acknowledged throughout the company

Moderated live and pre-recorded webinars with renowned CEOs, CMOs, stalwarts from various industry verticals as well as internal speakers 

Wrote video scripts, brief sheets and worked in close liaison with video and content agencies

Participated in the biggest and first-of-its-kind brand refresh and evangelism of the company. Assisted in various branding initiatives like new logos, website, brochures, giveaways and stationery

Highlights: Star performer of Q1 (2016-17) | Earned a "wow card" for putting together and presenting Martech Trends 2016 for the team | Bright Star of the Year Award 2016-17

Executive Content Writer

Developed content for the marketing communications department - blogs, promotional emails, social media posts, video scripts, brochures, event invites, feedback analysing, print and digital media, industry newsletter 

Partook in understanding and taking forward team goals, email and sms marketing campaigns

Created content for email and mobile marketing campaigns for clients like Myntra, et al while working closely with email marketing experts and clients

Witnessed Netcore’s product evolution from email marketing to marketing automation

Highlights: Initiated content calendaring and weekly planning within the team | Re-activated and managed Netcore’s social media accounts across various platforms | Received “wow cards” for bringing life to the department and meeting all the content marketing requirements singe-handedly

Associate Content Writer and Copywriter

"Use AI but keep your stories real,” says the writer within me!

All things content!

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