Voxloud

Voxloud is an ICT fast growing company that delivers to SMEs a fast, simple and functional cloud phone system that's up and running in 59 seconds. Founded in 2015, Voxloud has already +1500 customers all accross Italy, UK and US. We are +50 professionals from all over the world who believe that smart working is the future.

Marketing and Communication Manager for Unified Communication solutions (VoIP, SaaS, cloud PBX) for Italian, United States and United Kingdom markets.

- Promote the Voxloud vision in telecom business
- Manage and lead 3 marketing/communication agencies and internal marketing team
- Supervise all marketing projects and oversee the launch strategy for new services
- Creation and managing of promotions, up-selling and cross-selling activities
- Build processes and procedures in marketing/communication activities
- CRM and Customer Experience activities
- Lead generation processes and funnels
- Support for HR operations (onboarding, procedures, communications)

Our mission is to make SMEs more smart, efficient and digital. In less than 59".

Marketing Manager

Lorenzi

- Digital communication strategy
- Communication plan for exhibitions
- Digital strategy for sales team
- Managing renewal of corporate website
- Planning co-marketing actions

Marketing & Communication Specialist

Associazione Italiana Marketing B2B - AIMB2B

AIMB2B is the Italian Association of B2B Marketing and has as its first objective the dissemination of the culture of B2B marketing in Italy.

The focus of the activity is all towards the production of high-value content related to the areas of marketing, communication and sales to business (B2B), with the aim of helping Italian companies to be successful in the national and international context. .

In AIMB2B I took care of the Press Office, I managed relations with the media and I related with institutions and Universities for the development of the projects of the Association.

• P.R. & Media Relations
• Content Marketing
• Press Office Manager
• Fundraiser
• Relations with academic bodies

Press & P.R. Specialist

L'Ippogrifo

Digital Content Strategy: definition and organization of digital contents. Analysis and reporting of the content funnel and optimization of the overall digital strategy. I follow over 18 clients and I manage 1 resource in the content and digital team.

Content Marketing: operational management and monitoring of the content funnel. Creation and adaptation of content for digital platforms (blogs, landing pages, social media, newsletters, catalogs, guides and brochures).

Account Representative: management of customer relations (+18) in relation to content marketing strategy and online. Introduction of the marketing project (digital content) and content / digital training. Support customers for digital strategy and content at company locations. 

Press & P.R.: management and organization of the Agency's press office and various clients. Creation and organization of the database, creation of press releases, press review.

University and Internship: management of relations with partner universities for internships and other training events. Selection and subsequent training of interns. 

• Content Marketing (strategic and operational, data analysis; Wordpress, Office suite)
• Email Marketing (Newsletter, DEM, data analysis; MailUp, Excel)
• Social Media Specialist & Analysis (FB, TW, IG, LinkedIn, G +, YT, Pin, data analysis, campaign monitoring, campaign support in the content funnel)
• Digital Content Analytics (analysis, reporting and corrective actions to optimize the content funnel, KPI / ROI; Google Analytics, internal insight)
• Press & PR (Database, Media Relations, Press Report) • Relations with Universities; selection and training of interns; documentary editing.

Digital Content & Communication Specialist

• Management of blog's contents
• Management of social
• Press office
• Relations with media

Stagista

PRime Trieste

Active member since its foundation, PRime is a non-profit student association that supports the university course in communication with practical training (creating events, marketing and PR) approaching the students to the "working world". In 2013, I founded the local branch in Trieste, managing administrative tasks and establishing relationships with the University and administrative entities, as the University Representative (until March 2016). As UR, I worked to maintain relations with the headquarters of Prime in Turin, liaise with companies / third parties and to manage all the activities such as the management of events and projects, the training of new members, the management and differentiation of tasks within the association and the various teams and the administration of the promotion. The central focus of PRime is to design, create and organize free training events in the field of communication and creativity in general. In PRime I deal with managing all the events and projects of the association, organizing the resources and defining the guidelines.

We have managed:

- Press office and Social for "Premio Giornalistico Papa Ernest Hemingway" 2015
- Social Media Team for "FuoriRegata" 2015
- Social Media Team for"TriesteNext" 2015
- Creation of the event held by Lenovo "Libero di Fare - Contenuti e marketing nel web di oggi"
- Various events/courses in the University (Journalism, Social and Communication)

Founder & President

fpastoressa.it; Digital Associated

Since 2009 I deal with copywriting, web projects, marketing and communication.

► Marketing and Digital
I carry out consultancy in the marketing and digital field, helping people and small businesses to develop their business.

• Marketing Consulting
• Positioning & Branding
• Digital Strategist
• Social Media Marketing
• Copywriting

I was a speaker in the events:
- "Doing Business Today - Social Media Marketing" workshop (Senigallia)
- "Social Network - Communication and promotion tool" (Romans D'Isonzo)

► Web
- Co-Founder & Editor - PlusRew.com
- Co-Founder & Chief Editor - GNelettronica.eu
- Editorial Manager - Noelife.it
- Co-Founder and Editor - Smartcreed.it

► PR & Media
- Head of Press Office - Teaching Day "Rally Simulation"
- Digital Reporter - 27th Piancavallo Historic Rally
- Press Officer - Piancavallo Historic Rally
- Press Officer - MotorXmans 2014
- Press Officer - Rally of Friuli Venezia Giulia

Since 2013 I have followed and supported various press offices (both in the automotive and non-automotive sectors) and communication / marketing teams, supporting the drafting of press releases, their translation, media relations, the management of small teams, the creation and drafting of communication plans and management of small projects. I was also able to personally follow the complete management of other press offices for various events and to be in charge of various teams for the management of projects of different types.

Marketing and Digital Advisor

This MARKETERs Life

In This MARKETERs Life I contribute with articles about marketing and digital for PMIs.

Contributor

ROI Edizioni

Reading and feedback on titles in evaluation for publication, related to marketing, communication and business. [Roi Edizioni is the publishing house that is the spokesman of the most advanced ideas and voices of top international thinkers]

Business & Marketing area Editorial Advisor

MEDarchiver

MEDarchiver is a leading company in the Hospital Information and Communication Systems (HICT) market in Italy (biomedical engineering and health informatics).
Its mission is to reduce clinical errors and improve hospital processes through the design and implementation of robust, complex, consistent and integrated information systems for healthcare facilities. 

In MEDarchiver I deal with the creation of content for the company's blog, following the editorial line and industry specificity and the target audience (HICT and Digital Healthcare), with particular reference to the Italian market. I am in charge of drafting the company's internal communications and I'm involved in the creation of products content such as texts for brochures and everything about the company's storytelling. I manage also the social channels of the company, in particular Facebook and LinkedIn, taking care of the planning, programming, the editorial line and the management of various contents and interactions.

• Internal communication
• External communication
• Copywriting
• Social Media Management (Facebook company page, LinkedIn company page)

Content Manager

9 years of experience in B2B marketing: born in copywriting, passionate in creating marketing teams. 

I worked both in marketing agency and in B2B companies within the marketing and communication department. I managed digital marketing projects (inbound and paid) for more than 18 clients (SME ~5-10mln) and I had experience in C-level marketing consultancy. Currently I lead the remote international marketing team in a B2B tech company (2 digits growth per year). I wrote a book on marketing ("Fall in Marketing. Il primo manuale per innamorarsi (perdutamente) del marketing"), published by "Il Seme Bianco".

Passionate about Formula 1, red wine and car adventures.

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