Suzanne Bridges - Fractional CMO | Interim Marketing Director

Following decades of exec-level marketing and growth consultancy for many global brands, I worked as a contractor providing fractional support to senior leadership teams in financial services, healthcare, and retail sectors of forward thinking organisations - an extremely fulfilling close to a hugely rewarding 40-year career.

Fractional CMO | Interim Marketing Director

Optima Health (OH&W)

Developed a post-acquisition marketing strategy that encompassed brand, digital, and comms. Led on marketing integration of nine acquired businesses, brand strategy and development.

Optima Health is the UK’s largest Occupational Health and Wellbeing organisation.

Marketing, Brand, and Communications Consultant

ERA Home Security

Built and trained a strategic marketing team in one month. Delivering Strategic Marketing, Digital, PR, Comms, eCommerce, Advertising, and Creative. Leading and project managed Group Digitalisation projects and Global Rebrand.

Marketing and eCommerce Consultant

RLDatix

Led healthtech marketing and campaign activities in Australia, Sweden, and Germany, and marine marketing for the US and Europe. 
RLDatix is a leading international provider of workforce SaaS solutions, supporting the operational and administrative needs of healthcare professionals.

Marketing Consultant

Meggitt

Delivered a 3-month marketing consultancy contract for Meggitt plc, a FTSE 100 company and world leader in aerospace, defence and selected energy markets with a focus on innovation and technology. Meggitt employ 12,000 people throughout Europe, Asia and North America, and more than 72,000 aircraft rely on its critical technologies, sub-systems and components.

National Express LTD

A 12-month marketing consultancy project:
:: Developed a post-GDPR CRM strategy to increase revenue using a unique segmentation model 
:: Introduced a RACE model with supporting campaign playbook and planning templates
:: Enforced ‘work smart’ best practice processes to a multi-disciplined, always on Marketing team
:: Brought creative agency production in-house and embedded digital project management processes
:: Mentored team through a period of change, set targets and KPIs, and developed team’s skills
:: Represented the Marketing Department at Exec Meetings

Marketing and CRM Consultant

Dignity Plc

Delivered a 14-month consultancy contract where I:
:: Built a brand marketing team and rolled out the Dignity with Distinction brand
:: Introduced a multi-channel integrated marketing process to deliver campaigns 
:: Introduced processes to increase efficiency and productivity whilst reducing cost
:: Project managed the production of a full suite of marketing, sales and operations materials
:: Introduced centralised procurement portal and reduced annual print spend by £500k

Brand Strategy and Marketing Consultant

SCC is the largest independent technology services provider in Europe that plans, supplies and manages IT for over 2,500 public and private sector customers in 50 countries.
This was a 6-month contract where I headed a talented team of marketing, comms, digital, and creative professionals.
The most rewarding part of my work was helping to shape and promote IT Services, which involves working with many exceptional people.
:: Supported the Chief Marketing Officer and Board and advised on strategy
:: Introduced a project management system to prioritise workloads, best practice processes and transformation strategies 
:: Restructured Marketing Department recruiting marketing, digital, creative and comms staff
Transitioned a team of suppliers into an agency-style business unit delivering effective campaigns 
:: Introduced a successful international campaign strategy for launching and promoting new services

Marketing and Communications Consultant

Premium Choice

Premium Choice is a leading independent insurance broker. My remit was to shape and deliver a full suite of marketing tools including eCommerce websites, apps, and audio branding for a portfolio of Leisure and Lifestyle insurance products including ONE Pro Insurance Solutions for cyclists.
:: Advise the Leadership Team and board members on best practice, emerging trends and strategy
:: Developed upsell and cross sell strategies using methodologies unique to the industry
:: Created new businesses and introduced a revolutionary retail experience to the industry
:: Introduced digital tools to increase productivity and efficiency
:: Developed up sell and cross sell strategies using methodologies unique to the industry
:: Streamlined business practices

Marketing, Digital and Creative Consultant

Fidelis Group

Fidelis is a national commercial cleaning and facilities management organisation operating across the UK. Its 200+ operatives service the manufacturing, social housing and the education sectors.

Founder and Marketing Director

After a very successful and rewarding 40-year career, which included building three amazing start-ups and employing hundreds of people including dozens of graduates, I'm now enjoying life, travelling the world, and spending valuable time with family and friends.

I've met and worked with so many extraordinarily talented people many of whom remain great friends. I've laughed till I've cried more times than I can count, worked on projects and with organisations all over the world that most could only dream about, and have walked away when situations weren't right.

Thank you to all those who supported me, I hope I helped.

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