Pinalli

•	Strategic planning of company trade and etrade plans;
•	Coordination of new products and new brands launches for the
online and offline channels. Successfully launched 10+ Brands so far;
•	Development of wholesalers' and distributors' relations with their
marketing strategy (including development, marketing materials,
and brand awareness);
•	Designing and execution of special company projects&events
including “Sagra Fagiana”, Christmas Kits Series and the viral “wannabe Panettone” Advent
Calendar 2023;
•	Support and implementation of initiatives across multiple
touchpoints as advocacy, paid media, CRM, and social media through 
an omnichannel approach;
Design and organization of several events in partnership with Brands and other external suppliers;

Trade/eTrade Marketing Specialist

Mazzolari Milano

•	Coordination of agencies and supervision of activities;
•	Strategic supervision of the editorial calendar and coordination of posting activities;
•	Community management supervision and support to customer service team;
•	Social Media Advertising: strategic budget allocation and coordination of investments on social channels (with objectives of conversion, engagement, traffic and performance);
•	Content production: art direction and supervision of photo, video shoots and inhouse productions;
•	Performance analysis: monitoring and analysis of the performance of social campaigns and creation of monthly reports;
•	Digital PR & Influencer marketing & media relations & Events: management of collaborations with talent beauty & lifestyle;

Digital Marketing and Pr Specialist 

L'Oréal

•	 Influencer marketing. Development of tailor-made projects for big clients (Coppola, Tony&Guy and CDC); operational and strategical support for brand initiatives (such as the online talks Kèrastase Women on Stage and Milan FW backstage with L’Orèal Professionnel); identification of the right influencer panel (for both paid and non-paid collaborations) and creation of contents.
•	 Central role in the launch and development of the educational platform L’Oreal Access for the Italian Market. Control and adaptations of DMI content at the local level. Increased users’ engagement utilizing CRM best practices. Supported in multiple aspects people and teams involved in
the project.
•	Community management and moderation during COVID-19 pandemic. Management of social community flows and moderation all in a remote setting. Collaborated with external or internal stakeholders (i.e: social agencies, corporate team, company B2B clients) developing an effective
digital communication and time management.

Digital and Communication Intern

Hollywood Uomo

•	Intern at http://www.hollywoodluxury.it/ fashion store, helping customers in a professional, and timely manner, overseeing the ordering process, performed administrative functions, gaining experience in the sector of fashion and management.
•	 Led branding strategy and comprehensive integrated marketing calendar and digital marketing communications plan to strengthen firm market position, resulted in a 30% increase of followers’ engagement within company social media;
•	Managed and completed ordering process with suppliers;
•	Developed new project plans (es. Events, new website, CRM procedures) using estimates, forecasts and resource assignments;

Sales Marketing Analyst

Kings of Indigo

During my stay in Amsterdam I had an amazing opportunity at Kings of Indigo (KOI). This Start-Up is currently developing a clothing brand based on both sustainability and fashion. Task performed:
 •Collaborated in different departments among Finance, Marketing, Logistics and Manufacture;
•Deepened knowledge in sustainability, social responsibility and their implication in business processes;
•Gain understanding of a multicultural working environment and teamwork dynamics;
•Committed in the organization of the launching event of S/S 2019 collection attended by buyers;
•Get an insight of a cultural working environment and its relations with both customers, suppliers and internal employees;
I really enjoyed my time here and wish the best for the future of this innovative and responsible project.

Undergraduate Trainee

IE Business School Alumni currently working as Digital and Communication Specialist for retail and cosmetics. Always a team player, I embrace every new challenge with positive leadership.

The personal and professional soft skills I developed during my experience include: cross-cultural sensibilities, resilience, openness, and emotional intelligence. Together with a love for diversity and innovation.

Being a constant learner, I am always looking for new opportunities to improve myself. 

Life motto: "It's not about the destination, It's about the journey."

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