Ann Summers

Developing overarching strategy and ideas for all multi-channel seasonal campaigns, toy launches and other marketing activations. 
Managing end to end process of all campaign launches, ensuring an exciting yet seamless and brand focused customer journey is delivered across all channels and agencies.
Owning development and execution of any campaign amplification activity e.g. live store or student events and responsible for delivering a consistent and engaging brand tone of voice across all content.

Marketing Campaigns & Content 

Ipswich Borough Council

Ipserv is the commercial arm of Ipswich Borough Council.

I manage and oversee the Digital and Social for 10 brands run by Ipserv and Ipswich Borough Council. 

. Support the creation and delivery of the 12-month rolling annual marketing plans.

. Build website and Web pages on WordPress Divibuilder 

. Manage social scheduling platforms Sprout & Zoho and manage Facebook Ads

Project manage all marketing activities to support our client’s objectives.

Campaign asset creation and management for both on and off-line activation.

Ensure all marketing activity supports business conversion targets.

Prepare marketing activity reports, using data analytics to measure success.

Gather information on market research, forecasts, competitive analyses, campaign results, and customer trends.

Coordinate ad hoc campaigns to take advantage of commercial opportunities.

Develop creative ideas and test new market channels and audiences to grow reach.

Maintain accurate marketing records within the organisation CRM system.

Collaborate with the in-house design team to create hard copy marketing literature to promote the client’s services.

Attend trade shows and networking events to support the promotion of the client’s brands.

Digital Marketing & Social Media Manager

Dower & Hall

- Shopify Website Management 
- Agency Management (Google Ads/Facebook)
- SEO
- CRM - Klaviyo 
- Partnerships - Hotels & Retailers 
- Campaigns - key calendar date campaigns and launches 
- PR 
- Social Media - Influencer management and partnership 
- Copywriting 
- NPD

Digital Marketing Manager

The View from The Shard

Web Management 
- Updating the website via WordPress
- Creative content 
- Copywriting 
- Social Media Management 
Agency Management
- Manage all day to day liaisons with marketing agencies (brand, advertising, media, digital and research) including briefing, sign off processes and reporting.
- Manage the pitch process for all new agencies, and creative concepts.
- Lead on marketing agency selection, procurement and management.
Market Research and Analysis
- Manage all activity relating to audience profiling and understanding. 
- Present outcomes on campaign performance to Company Directors.
Advertising & Media Campaign Management
- Support with creating annual marketing strategies, and work with the Sales Director to ensure overall alignment of the strategy in the marketing department.
- Manage all matters relating to the marketing of TVFTS that delivers all B2C annual realised ticket sales to target and within budget including; Target audience analysis and segmentation; Competitor analysis; Campaign strategies; Media planning and timing of placement into the market; Digital and Mobile strategy 
- Maintain evaluation methods to ensure ROMI is measured, understood and, where issues occur, 
Brand Management
- Support with the development and maintain brand guidelines updating and refreshing as and when necessary.
- Curate and develop creative opportunities that are on brand and relevant to our target audience(s) and work with the wider marketing and operational team to deliver these ideas.
Partnerships
- Recommend and develop a portfolio of brand appropriate marketing partners who offer a range of marketing support through reciprocal activity, promotions and giveaways.
- Prioritise partnerships based on ROI and work with each partner to develop a partnership plan.

Marketing Manager

Juicy Couture

After Juicy Couture closed in the  UK, I worked across both Links of London & Folli Follie for 6 months  before the companies then went into administration.

•Devise and execute a clear marketing activity calendar 
•Investigate and develop marketing opportunities to further grow brand awareness  in the UK and Europe 
•Monthly visits to stores to evaluate the effectiveness of current marketing activity  
•Develop and execute UK and European media 
•Brief media agency and ensure activity remains on brand and within budget 
•Establish, cultivate and maintain relationships with all licensed/ sponsorship partners 
•Be a ‘Brand Ambassador’
•Manage the day to day interactions with the brand owner
 
PR 
•Establish, cultivate and maintain relationships with all related press 
•Sign off all related press releases/e-blasts/invites/
•Manage and review calendar of activity 

  Retail/ Wholesale/ Online 
•Organise and deliver all Juicy Couture in-store events working with the Retail and VM teams 
•Ensure brand has all the necessary tools and collateral appropriate for the UK and European markets for retail, wholesale and online channels 
•Maintain strong communication with retail, online and wholesale
•Work closely with the brand owner’s online team to ensure all online marketing channels are regularly updated, relevant and on-brand 
•Drive the social media strategy with the guidelines sent through by brand owner by making it relevant for the UK and European markets 
•Evaluate and provide recommendations on all marketing activity on a monthly basis on sales targets, ROI and data capture 
•Maintain strong communication with marketing associations, concession marketing teams and outlet marketing teams on a monthly basis 

  Budgets and Direct Reports 
•Manage the UK and European marketing and PR budget on an annual basis, from estimation through to planning and implementation   
•Manage and support the Marketing and PR specialist, ensuring performance objectives are set

Marketing & PR Manager (UK & Europe) 

Hamleys of London

* Successfully deliver a significant number of events a year to aid in increasing footfall. 
* Manage all London partnerships with hotels, attractions, restaurants and publications.
* Work closely with Head of Marketing to develop the annual Regent Street store marketing plan within the strategic plan and to deliver targeted KPIs. 
* Take ownership of the Regent St marketing plan driving its delivery through the use of external partners and by actively involving and influencing internal stakeholders across functions including buying, creative, store management. 
* Lead by example with energy and by being the ‘go-to’ at significant in store events. Ensuring that they are delivered professionally and project the Hamleys brand image. 
* To manage, motivate and develop the Entertainment Manager to support the delivery of an energised Events Team who understand their objectives and want to exceed customer expectations.
* Demonstrate effective communication by producing detailed event plans, delivering creative briefs and digital briefs
* To conduct the ‘Success Through people’ appraisal reviews on a six month basis 
* Run and support all VIP events for national and international

Public Relations 

* Take responsibility for the local relationships including hotels, restaurants, attractions and film. 
* Act as the Regent St stores key contact for initial press enquiries, liaising with PR agency 
* Organise and attend filming in store when appropriate, ensure all stakeholders are aware 

Reporting and Research

 * Report on a weekly basis reasons for footfall variances including current marketing campaigns, local and significant macro events 
* Produce marketing event synopsis’s and demonstrate ROI for marketing campaigns. 
* Attend monthly finance meetings to review the cost control sheets and advise variances to budget * Proactively investigate and compile local customer and competitor information to aid development of the local marketing plan.

Marketing & Events Manager (Regent Street)

Monsoon Accessorize

•Campaign – Co manage campaign from start to finish ensuring campaign is delivered on time and all stakeholders are aware of when shoot is happening and delivery of campaign. Producing Campaign shoot bible, Assisting on shoot, managing product, managing print proofs, brochures and retouching with agency and all Purchase orders
•International (EMEA) – Assisting with International Mailbox, ensuring all international concerns are dealt within 3 days and making sure all campaign imagery are suitable for all markets and brochures are available for Europe as well as outside Europe. Managing content international partners use. 
•Local Marketing – Manage local marketing inbox ensuring we assist new store openings with any local marketing with minimal budget and maintain a good relationship with shopping centre marketing management 
•Advertising – Manage all media with media agency ensuring media plan is up to date, all print ads delivered on time and approved and ensuring all digital ads work well for social, web and press
•Agency management – Ensuring a close relationship is kept with all agencies , keeping in close contact to guarantee that they know what is needed and when, when working on campaign and brochures
•Research – Producing reports and research for new trends as well as models/bloggers.

Marketing Executive Accessorize and Monsoon Kids (FTC)

New Look

Marketing Executive (Social Insight) 
• Event Coordination – Managing the organisation, logistics and sourcing of materials for all Insight and large brand events including; winter wishes ball, brand conference, project management of the Customer Preview Days, live customer panels, in-store and student events.
• Marketing Initiatives – Delivering and organising marketing initiatives within social i.e.: Facebook Fashion Feedback tabs, Clutch vs. Cross body Twitter comp, Show us your style Instagram, Google hangouts
•Creative Idea Support – Designing and managing Marketing Monthly Newsletter, copywriting, creative communications across the business In terms of understanding our customer, creating videos to feedback insight to directors
•PR – Ensuring Insight and Social is voiced across the business in various ways, ensuring celebrity guests attend large publicised events, a portfolio of press contacts
•Insight reports - Running insight workshops for buyers and directors, sending out retail news, producing international social reports, knowledgeable in Mintel, Kantar and Conlumino reports, presenting 3 ad-hoc Kantar requests and reports

Marketing Insight Executive

Creative Production Coordinator
 •Managing studio creative activity
 •Working closely with Brand team and managing product and information was used in magazine coverage 
•Managing studio communications across Group Functions and Internal customers
 •Assisting Production Manager and Senior Art Director in all elements of Photo shoots
 •Ensuring Window communications are sent out weekly and supporting Senior Display Manager
 •Assisting design team in research and new designs for projects including new packaging for the brand
 •Managing £2million budget for creative team
Print and Production management 

Role also includes working on Large Marketing Events including Charity ball and Brand conference as well as being a member of the staff forum and the Marketing Cultures and Values team

Creative Production Coordinator

Jacques Vert Group Limited

Key Achievements: 
•Event Coordination – Assisting on the organisation, logistics and sourcing of materials for all brand events including; Press days, Planet fashion event (Liverpool St Station), Vogue Fashion Night Out and New Store Launches.
•PR – Ensuring all media contacts attend press shows, writing press releases, sending out product to leading publications and stylists for various television programmes, collaborating with magazines for new season launch events. 
•Photo-shoots – Assisting with organisation for seasonal shoots, venue research, collation and delivery of product, look book print and delivery management.
•Marketing Initiatives – organising and delivery of bespoke marketing initiatives. I.e. Facebook ‘Best Dressed’ competition at Ascot Races, Vintage Jumper social media competition
•Creative Idea Support – researching and presenting suggestions for brand collaborations, campaigns and events.
•Management of updating and distributing the Marketing Calendar to all Directors on a weekly basis. 
•Writing content for the Monthly Marketing Communications Internal Update
•Store Requests – Responsible for managing all store marketing requests through to completion in Uk and Canada
•Loyalty project – researched into competitor CRM schemes and presented a recommendation of how the Jacques Vert Group loyalty schemes should work – project still in progress.

Marketing and PR Assistant UK & Canada

Strong 360 marketing expertise covering all elements including Digital, Social, Brand, PR & Campaigns. A natural net-worker who is able to build rapport easily with key stakeholders and manage partnerships. Strong copywriter, who can adapt easily to different tones of voice. Very digital savvy and switched on to the latest social media developments. Strong commercial background and has built up a robust pipeline of key industry contacts.Helping businesses and individuals reach their next level, always to be outside the box, inside the box is limited!

A fun marketing activation by rhode skin at Coachella! 🌴🧴☀️

The Rhode booth featuring Rhode branded coins which you can use to get a picture and a lip tint!!! 

Stunning, fun and clever 👏 

What other brand activations have you loved? Comment below! 🤎

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