Ann Summers

Developing overarching strategy and ideas for all multi-channel seasonal campaigns, toy launches and other marketing activations. 
Managing end to end process of all campaign launches, ensuring an exciting yet seamless and brand focused customer journey is delivered across all channels and agencies.
Owning development and execution of any campaign amplification activity e.g. live store or student events and responsible for delivering a consistent and engaging brand tone of voice across all content.

 Marketing Campaigns & Content Manager 

Ipswich Borough Council

Ipserv is the commercial arm of Ipswich Borough Council.

I manage and oversee the Digital and Social for 10 brands run by Ipserv and Ipswich Borough Council. 

Managing digital and social media for 10 brands, increasing following by 52%
Creating and delivering marketing plans
Building recruitment website, updating web pages, and managing platforms like
Sprout & Zoho
Creating campaign assets ensuring marketing supports conversion targets
Presenting marketing reports using data analytics tools like Zoho, Sprout, GA4,
and Mailchimp
Conducting market research, competitive analyses, and coordinating ad hoc
campaigns
Maintaining CRM records, collaborating with design team, attending trade shows,
and networking to promote client brands.

Digital Marketing & Social Media Manager

Dower & Hall

Managing Shopify to boost website traffic and sales by 300%
Overseeing Agency Management
Analyzing Facebook Ads/Google PPC to increase social following by 3,000 in 6 months
Handling SEO
Establishing key partnerships with St James Hotel and Club and influencers
Executing campaigns
Securing successful PR with Hello magazine
Growing email marketing through Klaviyo to expand the database by 38%

Digital Marketing Manager

The View from The Shard

Created innovative marketing campaigns, strategies, and plans targeting local
and international tourists. From local market promotions to collaborations with
airlines and hotels for tourists.
Web Management
Social Media Management
CRM Management
Event Management - Organised successful Shard Festival, Theatre shows, and
boardroom to bar nights.
Media Planning
B2C/B2B Sales

Marketing Manager

Juicy Couture

After Juicy Couture closed in the  UK, I worked across both Links of London & Folli Follie for 6 months  before the companies then went into administration.

Develop and implement a dynamic marketing strategy, complete with an
engaging calendar for retail, wholesale, and online activities
Explore captivating marketing opportunities to enhance brand visibility across
the UK and Europe
Launch media campaigns in the UK and Europe
Manage and analyse reports and statistics for important trade board meetings
Monitor budget allocations
Cultivate relationships with licensed partners and sponsors
Let the celebrations begin!
Drive sales growth through innovative online and offline marketing strategies, creating a buzz
among wholesalers and concessionaires. Products were in high demand at Urban Outfitters and
custom items flew off the shelves during the grand opening at Bicester Village!

Marketing & PR Manager (UK & Europe) 

Hamleys of London

Successfully organised numerous events annually to boost footfall and sales, resulting in a
£67k year-over-year increase in event sales.
Oversee all partnerships in London with hotels, attractions, restaurants, and publications.
Collaborate closely with the Head of Marketing to create the yearly marketing plan for the
Regent Street store, aligning it with the strategic plan and achieving specific KPIs.
Manage the 70:40 split between tourist and local visitors.
Handle French partnerships.
Take charge of the marketing plan for Regent St and travel stores, ensuring its execution
through external partners and engaging internal stakeholders from various departments such
as buying, creative, and store management.
Demonstrate effective communication by developing detailed event plans, delivering creative
briefs, and digital briefs.
Conduct 'Success Through People' appraisal reviews biannually

Marketing & Events Manager (Regent Street)

Monsoon Accessorize

•Campaign – Co manage campaign from start to finish ensuring campaign is delivered on time and all stakeholders are aware of when shoot is happening and delivery of campaign. Producing Campaign shoot bible, Assisting on shoot, managing product, managing print proofs, brochures and retouching with agency and all Purchase orders
•International (EMEA) – Assisting with International Mailbox, ensuring all international concerns are dealt within 3 days and making sure all campaign imagery are suitable for all markets and brochures are available for Europe as well as outside Europe. Managing content international partners use. 
•Local Marketing – Manage local marketing inbox ensuring we assist new store openings with any local marketing with minimal budget and maintain a good relationship with shopping centre marketing management 
•Advertising – Manage all media with media agency ensuring media plan is up to date, all print ads delivered on time and approved and ensuring all digital ads work well for social, web and press
•Agency management – Ensuring a close relationship is kept with all agencies , keeping in close contact to guarantee that they know what is needed and when, when working on campaign and brochures
•Research – Producing reports and research for new trends as well as models/bloggers.

Marketing Executive Accessorize and Monsoon Kids (FTC)

New Look

Marketing Executive (Social Insight) 
• Event Coordination – Managing the organisation, logistics and sourcing of materials for all Insight and large brand events including; winter wishes ball, brand conference, project management of the Customer Preview Days, live customer panels, in-store and student events.
• Marketing Initiatives – Delivering and organising marketing initiatives within social i.e.: Facebook Fashion Feedback tabs, Clutch vs. Cross body Twitter comp, Show us your style Instagram, Google hangouts
•Creative Idea Support – Designing and managing Marketing Monthly Newsletter, copywriting, creative communications across the business In terms of understanding our customer, creating videos to feedback insight to directors
•PR – Ensuring Insight and Social is voiced across the business in various ways, ensuring celebrity guests attend large publicised events, a portfolio of press contacts
•Insight reports - Running insight workshops for buyers and directors, sending out retail news, producing international social reports, knowledgeable in Mintel, Kantar and Conlumino reports, presenting 3 ad-hoc Kantar requests and reports

Marketing Insight Executive

Creative Production Coordinator
 •Managing studio creative activity
 •Working closely with Brand team and managing product and information was used in magazine coverage 
•Managing studio communications across Group Functions and Internal customers
 •Assisting Production Manager and Senior Art Director in all elements of Photo shoots
 •Ensuring Window communications are sent out weekly and supporting Senior Display Manager
 •Assisting design team in research and new designs for projects including new packaging for the brand
 •Managing £2million budget for creative team
Print and Production management 

Role also includes working on Large Marketing Events including Charity ball and Brand conference as well as being a member of the staff forum and the Marketing Cultures and Values team

Creative Production Coordinator

Jacques Vert Group Limited

Key Achievements: 
•Event Coordination – Assisting on the organisation, logistics and sourcing of materials for all brand events including; Press days, Planet fashion event (Liverpool St Station), Vogue Fashion Night Out and New Store Launches.
•PR – Ensuring all media contacts attend press shows, writing press releases, sending out product to leading publications and stylists for various television programmes, collaborating with magazines for new season launch events. 
•Photo-shoots – Assisting with organisation for seasonal shoots, venue research, collation and delivery of product, look book print and delivery management.
•Marketing Initiatives – organising and delivery of bespoke marketing initiatives. I.e. Facebook ‘Best Dressed’ competition at Ascot Races, Vintage Jumper social media competition
•Creative Idea Support – researching and presenting suggestions for brand collaborations, campaigns and events.
•Management of updating and distributing the Marketing Calendar to all Directors on a weekly basis. 
•Writing content for the Monthly Marketing Communications Internal Update
•Store Requests – Responsible for managing all store marketing requests through to completion in Uk and Canada
•Loyalty project – researched into competitor CRM schemes and presented a recommendation of how the Jacques Vert Group loyalty schemes should work – project still in progress.

Marketing and PR Assistant UK & Canada

Strong 360 marketing expertise covering all elements including Digital, Social, Brand, PR & Campaigns. A natural net-worker who is able to build rapport easily with key stakeholders and manage partnerships. Strong copywriter, who can adapt easily to different tones of voice. Very digital savvy and switched on to the latest social media developments. Strong commercial background and has built up a robust pipeline of key industry contacts.Helping businesses and individuals reach their next level, always to be outside the box, inside the box is limited!

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