🙋‍♂️ Hi, I'm Francesco, I’m 26 years old and currently living in Barcelona

I’m a Growth Marketing professional with 5+ years of experience, currently working at Lexroom as a Growth Marketer. 
Beyond my full-time role, I work as a Growth Advisor for early stage startups.

Here some of the stuff I do on a daily basis:
✅ Growth strategy. My main goal is to deliver scalable growth profitably via marketing, product, customer support cross- team collaboration.
✅ Performance marketing. Managing multichannel ads (Linkedin, Google, Meta, Reddit, Bing, TikTok) , managing 7-figures annually .
✅ Data Analysis. Analysis of marketing, product, customer support data, using multiple tools (GA4, Looker, SQL, Python, Amplitude, Tableau, ...).
✅ Tracking and MarOps. I contribute to several projects related to Tracking (GTM, API conversions, Tag installing) and MarOps (SF, Hubspot,....)
✅Product Led growth. I was the main marketing person in performing marketing tactics for Veriff's PLG product. Also contributing in UX (product interface, signup process, paywalls...)
✅AI & Automations. I am involved daily in building automations for marketing/product/ customer support via email, chatbots, AI agents, Automation flows (Zapier, Make, Hubspot...)


🧠 My approach to growth
- Fast execution & data-informed decisions → I prioritize impact over perfection, using rapid iteration to achieve measurable results.
- Scalability & automation → I build systems that grow efficiently, leveraging automation and smart marketing strategies.
- Adaptability & problem-solving → I thrive in fast-paced environments, quickly adjusting strategies to maximize opportunities.

📚 My background
- Graduated in Law (University of Padua, 110/110 cum laude, fastest of my cohort) → While studying, I self-taught marketing, data analysis & growth strategies, applying them to real projects.
- Entrepreneurial mindset → Started working in marketing during university, balancing part-time jobs to finance my studies.

🏋️ Beyond work
- Sports & endurance challenges → HIIT, running, weightlifting, and long-distance biking. Once cycled from Venice to Munich in 6 days, learning firsthand how to manage people under pressure and execute plans in uncertainty.
- Lifelong learner → Passionate about UX psychology, product, marketing, startups, and decision-making. 
 - Multilingual explorer → Fluent in Italian & English, learning German (A1) & Spanish (B2).

Let’s connect & build something impactful together! 🚀

18 months.
€10M in ARR.

Expansion in Spain 🇪🇸 and Germany 🇩🇪 .

Lexroom is skyrocketing.
And last week, we celebrated it together.

We gathered in Milan for a company event with our customers, special guests and team members. 

For me it was a moment to pause (briefly) and look at what this team has built in just a year and a half.
A moment to breathe. And realize what the team has done in the last couple of months to reach €10M ARR and support international expansion.

I am super proud of what we are and what we could become.

And what struck me the most during that party wasn’t the milestones.
It was seeing all the teammates reunited in the same room.
The super hungry and passionate vibes everyone has.

80+ people from different countries, backgrounds, and roles all aligned around one ambition: raising the standard of how legal professionals work with AI.

I think we are realizing that scaling this fast forces you to grow.

I think we all feel the urgency to become the kind of people capable of leading it through increasing complexity.

Personally, I’m incredibly proud of all my team mates and what they have achieved and even more energized about what comes next. 

I’m super excited to drive Lexroom’s marketing growth in Italy while contributing to our expansion across new markets.

The results are great.
But now the ambition is bigger.
And we’re just getting started.

If you’re curious about what we’re building and want to be part of the journey, we have a bunch of roles open across 3 markets.

If you are ambitious enough, this is the place to be.

P.s.:
Shout out to the team for organizing a super event 🔥
Marco Usai , Daniela Ventura, Jessica Vasi , MariStella Ferraro , Andrea Brolatti , Costantino Lionetti

Francesco  Malvestio

Growth Marketing @Lexroom | Growth, AI and performance marketing | Growth Consultant for SaaS Startups and mobile apps

In Italia non si fa e non si parla ancora abbastanza di Product Led Growth.

Altrove è il modello Go-To-Market preferito dalle migliori scaleup negli Stati Uniti e nel Nord Europa.

Per questo ho deciso di fare qualcosa di concreto: portare metodo, casi reali e framework operativi in un nuovo corso su Learnn.



Nel corso parliamo di:

✅️ Quando (e se) il PLG ha senso per il tuo business.
Non tutti i prodotti sono pronti. Capiremo come valutarlo in modo oggettivo.

✅️ Acquisizione guidata dal prodotto.
Growth loops, marketing tools, network effects, product tours  (e chi più ne ha più ne metta)
Come trasformare il prodotto in un canale di acquisizione.

✅️ Activation & Aha Moment. 
Come progettare onboarding e Time-to-Value basati su comportamenti reali, non su ipotesi.

✅️ Conversione e Pricing.
Free trial, freemium, reverse trial. Come collegare usage data e monetizzazione.

✅️ Retention ed Expansion B2B.
Come usare i segnali di prodotto per attivare Sales, CS e Growth nel momento giusto.
Come fare Product-Led sales 

✅️ Tech stack e tracking
Eventi minimi da tracciare.
Come far parlare Product, CRM e Marketing automation.


L’obiettivo?
Darti una struttura concreta per costruire (o migliorare) una motion Product-Led in modo misurabile.

La missione?
Vedere più business/ startup italiane usare il PLG e magari il ripetersi di qualche scivolone dovuto al fatto che tutte copiano lo stesso playbook (Sales- Led).

E sia chiaro, non ho niente contro il Sales-led e non sono un "dogmatico". Però ci sono casi in cui sembra che la PLG non venga adottata solo per mancanza di competenze e visione.

Nel mio piccolo, proverò a metterci una pezza. 
Poi ci sono persone come Matteo e Luca che sono le più autorevoli in Italia e che portano avanti questa cultura (e che ringrazierò all'infinito).

Ci vediamo su Learnn

Lexroom is hiring again!
We are looking for a superstar to join me in the growth team

We are looking for a website specialist to take ownership of our Website and help me crafting high converting landing pages.

1. Work that actually matters.
We are building the new European standard for legal AI.
Thousands of legal professionals will discover and choose Lexroom because of what you build.

2. Strong teammates.
You’ll work closely with Growth (me and Luca) , Marketing and Localization teams.
You will experience a fast paced and Execution-driven environment 
But I will guarantee you will find super talented team mates ans a learning curve like no others. 
You will work with amazing colleagues like Diego Codello, Luca Covini, Miguel Melgarejo de Nardiz, Marco Usai, Daniela Ventura, MariStella Ferraro 

3. Real ownership.
We’re not looking just for an executor.
We’re looking for someone who takes responsibility for our CMS, UX, speed, technical SEO and structure.
If you see a problem, you fix it. If you see an opportunity, you build it.


If you feel you're up for the challenge or you know someone ambitious and willing to join Lexroom please reach out !

And you might end up getting our builder's kit...

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