Henry Schein

eCommerce Analyst - North America

Media.Monks

Digital Analytics Specialist

Carnegie

Google Analytics Specialist

Impulse Growth Partner

Project 1: New Service Launching
Client: Marketing Agency
• Lead MVP plan and acted as a product owner for key marketing management activities such as funnel building, funnel conversion forecast, digital assets, among others.
• Lead inbound marketing strategy plan and oversaw OKRs performance for every stage of the AARRR funnel.

Project 2: HubSpot and SQL integration
Client: https://www.auna.org/pe
• Managed every project phase from defining scope to implementation and launch.
• Oversaw 3 developers and worked as a team to keep track of technical backlog, and reporting to stakeholders.

Project 3: CRM software Technical Setup and expansion strategy planning
Client: https://www.auna.org/mx
• Lead HubSpot technical implementation project.
• Oversaw the technical marketing strategy for different customer segments (email automation, workflows setup).

Campaign & Analytics Specialist

Lilab

• Developed and implemented strategic digital marketing plans for 3 products, following the AARRR funnel framework (SaaS, two-sided Marketplace)
• Monitored and implemented Digital Analytics tracking, developed tagging requirements, and collaborate with the developers on the accuracy of tracking technology including Google Analytics, Google Tag Manager and Mixpanel. 
• Identified analytic strategies to support standard and ad hoc reporting that directly measures (KPIs), conversions, funnel performance and user experiences using Google Data Studio.
• Worked closely with cross-functional teams (UX, Creative, Sales, Marketing, and Development) to provide reporting, dashboards, analysis, and business solutions using web tracking tools.
• Planed, launched, and monitored all facets of Paid Social and Paid Search campaigns (strategy, bidding, creatives, landing pages, audiences, targeting, a/b testing).

Growth Hacker

I am a bilingual (English - Spanish) digital marketing specialist with over 4 years of experience leading marketing initiatives.

Taplio

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Frances F.'s Linkedin Analytics