Henry Schein

eCommerce Analyst - North America

Media.Monks

Digital Analytics Specialist

Carnegie

Google Analytics Specialist

Impulse Growth Partner

Project 1: New Service Launching
Client: Marketing Agency
• Lead MVP plan and acted as a product owner for key marketing management activities such as funnel building, funnel conversion forecast, digital assets, among others.
• Lead inbound marketing strategy plan and oversaw OKRs performance for every stage of the AARRR funnel.

Project 2: HubSpot and SQL integration
Client: https://www.auna.org/pe
• Managed every project phase from defining scope to implementation and launch.
• Oversaw 3 developers and worked as a team to keep track of technical backlog, and reporting to stakeholders.

Project 3: CRM software Technical Setup and expansion strategy planning
Client: https://www.auna.org/mx
• Lead HubSpot technical implementation project.
• Oversaw the technical marketing strategy for different customer segments (email automation, workflows setup).

Campaign & Analytics Specialist

Lilab

• Developed and implemented strategic digital marketing plans for 3 products, following the AARRR funnel framework (SaaS, two-sided Marketplace)
• Monitored and implemented Digital Analytics tracking, developed tagging requirements, and collaborate with the developers on the accuracy of tracking technology including Google Analytics, Google Tag Manager and Mixpanel. 
• Identified analytic strategies to support standard and ad hoc reporting that directly measures (KPIs), conversions, funnel performance and user experiences using Google Data Studio.
• Worked closely with cross-functional teams (UX, Creative, Sales, Marketing, and Development) to provide reporting, dashboards, analysis, and business solutions using web tracking tools.
• Planed, launched, and monitored all facets of Paid Social and Paid Search campaigns (strategy, bidding, creatives, landing pages, audiences, targeting, a/b testing).

Growth Hacker

MedLink.la

Growth Marketing Ops

Grupo Roky's

Marketing Analyst

I am a bilingual (English - Spanish) digital marketing specialist with over 4 years of experience leading marketing initiatives. Passionate about facilitating growth through marketing, analytics implementation, data analysis, and visualization creation.
I'm skilled in leveraging a wide range of digital marketing tools and technologies, including Google Search Console, Google Analytics, Google Data Studio, Google Tag Manager, Google Optimize, Google Ads, Mixpanel, SQL, BigQuery, Tableau, Web Scraping, Screaming Frog, SEMRush, Google Sheets, HubSpot, and Active Campaign.

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