Michael (Mike) Webster PhD's Linkedin Analytics

With over 25 years of experience as a commercial lawyer, a PhD in formal choice theory, and multiple certifications in online community building and strategic negotiation, I am an embedded franchise platform partner at Franchise-Info, a leading source of intelligent conversations and qualified leads in franchising. My mission is to help franchisors overcome the chicken and egg problem of growing their brand while attracting quality franchisees, by leveraging LinkedIn's vast network and applying logic, game theory, and ethics to create and execute effective lead generation strategies. I also teach franchisors the best practices of marketing and sales in the franchise community, as a faculty member of the Selling Franchises Bootcamp.