Frank Bergin's Linkedin Analytics

Tested & proven CPG brand and business builder. Has led large mega-brands through transformational change and built smaller brands on shoe strings. Balances big-company discipline with entrepreneurial urgency and zeal. A General Manager with P&L ownership experience in business start-ups and turnarounds, adept at optimizing assets and unlocking savings. Sales channel pioneer comfortable negotiating the most complex broker/distribution networks. Recognized for team motivation and leadership honed during years of service as a U.S. Naval Officer. PROFILE Business Transformation: Successfully completed comprehensive overhauls of a rich and diverse range of Consumer Packaged Goods businesses; from the iconic, Ritz Crackers, to re-launch of organic Back To Nature. Integrated Marketing: Accomplished at turning unique insights from consumer segmentation & consumer research into breakthrough plans, like Ritz’s ‘Melt with You’ campaign, that drive results. Driving Out Costs: Practiced in the art of pulling levers to improve profit growth. Past successes include reducing waste by improving Jell-O forecast accuracy, negotiating with energy bar co-manufacturers for better pricing and leading a network overhaul to realize $20MM in savings at Nabisco. Sales Channel Development: Generated significant volume growth with demanding customers in new classes of trade. Jump-started Eggland’s Best food service business, penetrated natural channel with Balance, secured Oreo’s into Dollar General and cracked Club Channel code with Post cereals & Nabisco Crackers. New Product Innovation: Led development of innovation pipeline and brought new ideas to the marketplace including launching Kraft Pokémon Mac & Cheese, rectangular Ritz crackers and Eggland’s Best Egg Whites. Building & Empowering Organizations: Leading teams through challenges for more than two decades; from a 30-man naval division to building a 30-person matrixed cross-functional team to grow Bars for Kraft.