frankmickeler.com

Digital Marketing Consultant 

CAR FOR YOU

Leading the marketing for Carforyou.ch, covering the entire marketing mix to build awareness for the brand, drive traffic and leads, support dealer acquisition, and start the communications function.

Chief Marketing Officer

comparis.ch

Leading the Comparis Marketing team with a mission to grow the business. Generating awareness, leads and revenues for insurance comparison, marketplaces, and partner services esp. consumer loans, mortgages, and "Comparis 360".

Focus on performance marketing: building up data, martech, and infrastructure to re-write the Comparis marketing playbook. The team is driving product success through ROI-optimized and data-driven marketing using SEA, SEO, programmatic advertising, email, and marketing automation. In 2020, our focus is on buildung up marketing automation and the customer data platform.

Head of Marketing

eBay

Ownership of SEO targets for eBay's European markets. Drive execution of Search Engine Optimization projects that enable meeting and exceeding these targets with a cross-functional team consisting of “Buyer Experience” Product Management (PM) and Product Development (PD) teams, “Traffic” PM and PD teams, Vertical teams.

Sr. Manager SEO (Search Engine Optimization)

Leading marketing and operations for eBay's customer retention marketing program through the transition from closed beta to an open program in US and CA markets.

Sr. Manager Loyalty Marketing - eBay Bucks Rewards Program

Leading strategy and business case for new venture projects within eBay's global affiliate channel, e.g. mobile internet marketing and publisher network extensions; leading eBay Partner Network programs for APAC region plus CA.

Internet Marketing Manager - New Ventures

Speedlights.net

Speedlights.net was a leading online resource for flash photography product reviews. Product management, SEO, content strategy and production, frontend and backend development.

Founder

Responsible for international rollout of in-house affiliate platform eBay Partner Network, instrumental in global affiliate strategy definition and network migration, leading international best practice sharing and global internet marketing summit organization.

International Internet Marketing Manager

Responsible for the largest internet marketing channel, appointed lead for customer retention strategy and marketing research.

Internet Marketing Manager

Pixelpark

Project management and account management for intranet & website projects (e.g. the award-winning bibweb.de, one of the very first online learning platforms).

Project Manager

HTML template development and intranet design for the IBM SAP International Competence Center in Walldorf, Germany.

Working Student

Data-driven marketing consulting

I work as a consultant and freelancer, supporting Swiss and international clients. I'm specialized in generating leads and revenues for startups and SMEs, beginning with setting up reliable and sophisticated web tracking via GTM, analytics with GA4, lead gen with Google Ads. 

On top of this I draw on many years of experience and passion for search engine optimization - both technical SEO and content-driven, from SEO strategy and roadmap to hands-on implementation.

I've recently worked with Wix, Hubspot, Squarespace, Wordpress, Webflow, Contentful, Jira, asana, Google Tag Manager, Google Analytics, Salesforce, et al.  As a freelancer and consultant I provide expert advice and esp. the implementation. I'm a bit of a geek and I enjoy a lot more getting stuff done than the production of slide decks.

Meine Top-3 Learnings aus unserer eBay-Schweiz-Mini-Reunion gestern mit Yolina Brunner, Michaela Goetze und Yves Maeder:

1️⃣ Ricardo ist weiterhin die Nummer eins hier – Mist 💩
2️⃣ Business und Freundschaft gehen manchmal zusammen – tut gut
3️⃣ Data-driven Marketing? Machen wir seit 2006 😉 
 
eBay.ch. Schweizweit – weltnah!

Frank Mickeler

Freelance digital Marketing | Tracking + Analytics | SEO + GEO | Performance Marketing

Hast du auch Herausforderungen im Web Tracking?
Dann triff mich auf den Startup Nights!

Dieses Jahr bin ich nicht nur als Besucher dabei, sondern ich habe auch als freiwilliger Helfer das E-Commerce Tracking der Startup Nights Website in GTM und GA4 neu aufgesetzt.

Schreib mir eine DM, wenn du vor Ort eine kostenlose Tracking-Session möchtest – und sichere dir zusätzlich einen 20 % Discount Code fürs Ticket.

Donnerstag und Freitag in Winterthur.
Ich freue mich, dich dort zu sehen!

#StartupNights2025 #Tracking #PerformanceMarketing #TagManager

🤯 Tracking-Alptraum auf deiner Website?

Kämpfst du mit komplizierten, verzwickten Trackingproblemen?
❌ Cookie Banner & Consent Implementierung, die nicht funktioniert 
❌ E-Commerce Tracking mit inkonsistenten Daten 
❌ DataLayer Timing Probleme, die deine Datenqualität ruinieren

Wenn es schwierig wird, laufe ich zur Hochform auf! 🚀

Lass uns darüber sprechen, wie wir dein Setup wasserdicht machen. Schick mir eine DM oder kommentiere, wenn du einen Data Geek an deiner Seite brauchst! 👇

Das Foto ist vom letzten Samstag, wo ich auf dem tollen MeasureCamp Zurich teilnehmen konnte, danke nochmal Riccardo Gosteli für das Ticket. Es war toll, alte und neue Data Geek Freunde zu treffen Samin Asady Matthew Brandt Margarita Colombo Geoffroy Perriard Nicolas Glauser Daniel Bensason Mariusz Brucki

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