Franthoni WEINUM's Linkedin Analytics

Many e-tailers believe that a high ROAS is a sign of profitability. But it's misleading. Even if your ads are bringing in sales. In reality, you could be losing money because your acquisition costs are too high. ROAS doesn't take into account - the cost of the product ; - the cost of running the business ; - profit margins; As a result, you're wasting thousands of euros on Google ads. The growth of your e-commerce business is blocked. And it's impossible to scale. There's no point spending more to earn more. Combining ROAS with other KPIs allows you to control advertising costs. And promote a real return on investment. Thanks to a high-performance Google Ads strategy : - reduce your overall expenditure ; - increase your margins; - and benefit from successful campaigns. So you can focus on your business. Now, I hear you say: How can I achieve this? That's where I come in. Here are my 3 areas of expertise to increase your profitability tenfold : ➔ Google Ads & YouTube Shorts advertising campaign management : Creation and optimization of advertising campaigns on Google Ads and YouTube Shorts to maximize results while controlling costs. ➔ Google Merchant Center Tracking & Feed Optimization : Ensure product visibility on Google Shopping by optimizing product feeds, descriptions and performance. ➔ CRO Strategy Consulting, Creative, Offer : Offering strategic advice to improve the conversion rate (CRO) of your e-commerce site. This involves analyzing landing pages, checkout processes, calls to action, etc., to identify optimization opportunities. And all within a clear 60-day roadmap. By the way, that's how I increased sales by 50% for Corderie Missas. "Thank you for a job well done. Franthoni is serious and qualified! He optimized our Google Ads campaigns! Thanks again !!!! André Mansas, CEO Corderie Mansas " Want to see what's possible? ➔ Book a 30-minute audit in the Featured section.