Kracked Digital

Your words. Done better.

Words that sell, words that convert, words that convert, words that bring new people to you.

Talk to your customers with greater clarity, emphasis, engagement, and results.

Simple and effective copy and content writing services with a heavy emphasis on SEO copywriting for websites. 

Having been the secret squirrel in the background of several companies' written content providing "white-labelled" content under several different marketing agencies' names. 

DM me for more details.

Writer - Copy, Content, and SEO versions of both.

Morgan Jones

I am continuing my duties and leading the way in all things marketing for Morgan Jones. In addition to this, I oversee the day to day operations and assist the directors in maintaining the direction and growth of the business.

As part of my new role I now manage the administration and compliance department alongside the marketing department. With this I work closely with the recruitment teams and the directors to ensure that we enable processes that better and improve our service.

Operationally I have been the spearhead and directed the deployment of a brand new CRM and ATS system alongside associated apps to provide digital transformation to the business whilst minimising interruptions.

I have also secured hundreds of thousands of pounds in revenue for the business by securing large scale tender and framework opportunities.

Marketing & Operations Manager

Handle all marketing, communications, business development, and GDPR operations throughout the business.

Create and implement an omnichannel marketing strategy for us and our clients using social media, content marketing, SEO, paid social, email marketing, and specific recruitment marketing tactics.

Submitted tenders for multiple contracts creating all documentation and assets from the ground up.

Review of the efficacy of job advertising platforms looking into ROI, vacancy to placement ratio, and application rate.

Create and run bespoke paid social campaigns that have generated over 500 placements nationwide, often to tight deadlines, high standards of candidates, and strict compliance checks.

Devised, implemented, and delivered a full GDPR system including writing a dedicated privacy and data retention policy, and installing cookie control measures and software solutions within 6 months.

Reviewed and rewrote all materials, policies, and processes regarding ISO9001 from scratch, securing reaccreditation with zero faults or suggested changes. 

Rewrote all business policies and terms of business in conjunction with the Recruitment and Employment Confederation’s legal helpline to ensure efficacy and legitimacy.

Consult with agency clients regarding their EVP, how to improve it, and how to market it throughout the local area.

Created and deployed a learning management system building and creating all course material from scratch.

Streamlined all candidate registration documents, physical and digital, to provide a great user experience.

Attend and run exhibitions and job skills masterclasses designing all related marketing assets.

Rebranded Morgan Jones and formalised the branding to be used from logo, spacing, colour palette, wording, and tone of voice alongside a full website rebuild done solo in-house.

Support the development of a marketing assistant apprentice, educating them on best process, marketing theory, and recruitment specific strategies.

Marketing & Communications Representative

James Villa Holidays

Handled the SEO for a multi-million pound holiday business, addressing significant aspects of the SEM program.

Corrected an hreflang issue affecting the Irish and UK version of the sites instantly improving the search traffic volumes and ensuring user were directed to the correct version of the site as per their geography.

Wrote SEO optimised content for the company and optimised blog posts for user experience.

Senior SEO Executive

Nim's Fruit Crisps

Head Of Marketing

Creative Tank

When Maximus Marketing was sold the digital department was rebranded as a new company, Creative Tank. My new duties as Creative Director were to organise my team and ensure that not only was the transition smooth but also that every team member’s work was completed on time and to the highest quality. I managed multiple marketing campaigns across several industries both B2B and B2C.

I created new, branded, sales and presentation materials along with providing consultancy to the director regarding the direction Creative Tank should go towards.

I worked with SEO, PPC, Web Design, Content Marketing and Social Media Marketing campaigns that often had overlapping strategies and crossposting.

I liaised with clients ensuring that all parties were clear on marketing strategies and results during this change.

Creative Director

As Maximus Marketing grew so rapidly my job role developed very quickly into a more managerial position. I still, nonetheless, maintained an active role in the daily management of social media profiles, content creation and curation alongside SEO and PPC work for clients.

I hired and managed a small team to aid in the businesses development and execution of our clients marketing strategies. I also performed in-house training to help build my teams skills up to the level and quality expected of them.

I worked daily on Social Media Marketing, Content creation, SEO and PPC (Google AdWords). Further work included developing marketing strategies, liaising with clients, managing reports and subsequent analysis.

For my portfolio of blogs and written content please see my articles published on LinkedIn

Senior Digital Marketer

I came on board with Maximus Marketing (as it was then known) as a Social Media Marketing Consultant, playing an active role in the day to day management of Social Media profiles for a variety of B2B and B2C clients.

A typical day would include content creation, content curation, analysis of KPI's, writing reports, communicating with clients on best practices and what they should do next with their social media. 

I also provided some Content Marketing in creating long-form blog content for our B2B clients. This included thorough industry research, keyword research, and writing SEO copy.

Social Media Marketing Consultant

Screwfix

I learned the value of interacting with clients 1-on-1 and valuable customer service skills, by helping people in a dynamic, fast-paced environment. My duties included warehouse management, stock intake, stock check, customer service and closing sales. It has also provided me with valuable experience in the retail sector to take on into further roles elsewhere.

My warehouse duties included: Organising delivery of stock, stock management and inventory.

My front of house duties included: Interacting with customers, handling money, organising deliveries, customer service and handling complaints.

Customer Service Assistant

Freelance Writer & Copywriter

As a freelance writer, I worked for international company Business Monitor International. In this role, I wrote reports read by international defence companies and government departments. This position required me to research and analyse figures and forecasts subsequently concluding arguments with hard facts. During this time my research, spelling, grammar and writing style had to be perfect at all times due to the sensitive nature of these reports.

Freelance Copywriter

Freelance Web Designer (Self-employed)

During this time I took on side projects in building and maintaining a website for a local luxury transport company.

Freelance Web Designer

Department for Work and Pensions (DWP)

During my work placement I shadowed various figures in different roles before being left to perform administrative and IT dutues under my own esteem. As a result I was the sole researcher for a managment presentation, providing the key information needed under a swift deadline. I also aided others in providing basic IT skills and demonstrations to clients of the job centre, aiding them in finding work.

Work Placement

Wyatt and Jones Restaurant

As a commis chef I was in charge of my station making sure it met all the requirements of the restaurant's standards. I also had to work both independently and interdependently to ensure that all food and orders were prepared and served to the highest and most exacting of standards, even under a highly stressful environment.

Commis Chef

Copy. Content. Writing. Marketing. Sarcasm. What more could you possibly want?

Copywriting. Content Writing. SEO. Whatever your website needs with the written word, I provide.

DM me to talk about your needs.

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