socialsky

Socialsky is THE digital agency specialized in Social Media. 

Our mission is simple : propel our clients in the digital era 🛸.
1️⃣ By identifying the right needs and objectives
2️⃣ By implementing perfect digital & social strategy = creation + performance
3️⃣ By upscaling competencies of all stakeholders

Managing Partner

Catlion SRL

* Newly created role, direct report to the shareholders.
* Full P&L responsibility on Catlion business, an international Smart Food start-up (95% export to international).
* Lead 15+ people team and re-design team organization focusing on digital upscaling.
* Projects management: relaunch website (UX / UI design, customer experience,  backend optimization) and review touchpoint strategy (google Ad / e-mailing)
* Strategize the marketing strategy and pilot the budget with strong focus on brand image and digital influence marketing.
* Drive business model and profitability and build a strategic roadmap to « make the basics right » in order to deliver strong growth.
* Manage Gross to Net thanks to cautious control of production / delivery pricing.

Managing Director

L'Oréal

* In Charge of L’Oréal Hair business.
* Define the local Marketing strategy, portfolio and investment priorities
* Develop the relevant local marketing strategy, focusing on digital customer touchpoints.
* Mobilize all departments & partner agencies to achieve Sales objectives by building joint business plan & co-created animation plan.
* Manage the brands P&L with all aspects (forecast / Gross Margin / pricing strategy / Media expenditures / Profitability).
* Accompany the team in a restructuration momentum and be part of the transformation team (new organization definition, job description, process)

Brand Business Leader I Belgium & Luxembourg I Hair brands and Garnier Lead

•	Creation of the position.
•	In charge of African Beauty Brands portfolio (Dark & Lovely / Restore + in RSA / Nice & Lovely in Kenya) and Mixa, mainly implemented on Sub-Saharan Africa.
•	Define strategic direction and the 3-year Growth & Marketing plan (accountable to Comex members).
•	Identify and shape portfolio & brand development priorities with the International Development team (matriciel organization) based on consumer insights and needs understanding.
•	Drive on a daily basis the local teams (subsidiaries and distributors) and help them to design their marketing plan, resources allocation and P&L dynamics to master the go-to-market.
•	Foster cooperation & continuous upskilling throughout the Sub-Saharan African local teams.
•	Build, develop and manage directly an intercultural team.

Brand General Manager I Africa Middle East Zone I African Beauty Brands & Mixa

•	In charge of Western Europe (11 countries : France, UK, Germany, Austria, Switzerland, Belgium, Netherlands, Denmark, Sweden, Norway, Finland)
•	Define strategic direction and the 3-year Growth & Marketing plan.
•	Collect, analyze consumer and market insights, share findings with the International Development Team to ensure the consistency of new developments with the countrie’s needs.
•	Lead countries in their animation of Catalogue & into creating the right angle of attack locally to build integrated, engaging consumer brand experiences.
•	Drive on a daily basis the local teams and help them to design their marketing plan, resources allocation and P&L dynamics to master the go-to-market.
•	Share best practices among the region and monitor their implementation.
•	Manage and develop directly an intercultural team (4 direct reports).

Marketing Director – Western Europe Zone - Garnier

•	In Charge of a portfolio of strategic retailers (30M€ retail Sales and highest growth rate) in different retail channels (Drug / Food / Department Stores / E-commerce).
•	Drive the categories growth plan and create tailor-made joint business plan by retailer.
•	Lead the yearly negotiations and contract optimization.
•	Prospect to open new customers to grasp extra turnover and reach new consumers.
•	Manage, coach and develop directly a team of 4 KAM’s & 1 sales support and animate indirectly  a team of 9 sales representatives.
es / E-commerce)

National Account Manager – Belgium / Luxemburg – Consumer Products Division

•	In Charge of Garnier and LaScad (40M€ retail Sales) Marketing & Communication Activities.
•	Define the local Marketing plan, portfolio and investment priorities & feed the international development team with local insights, needs & opportunities.
•	Take ownership of international launches and develop the right local marketing mix strategy (IMC/360/Digital/Retail).
•	Mobilize all departments & partner agencies to achieve Sales objectives by building joint business plan & co-created animation plan.
•	Manage the P&L of the Garnier Brand with all aspects (forecast / Gross Margin / pricing strategy / Media expenditures / Profitability).
•	Build, develop and manage a team of 10 marketers

Marketing Director – Belgium / Luxemburg – Garnier / Lascad         

Group Product Manager – Belgium - Garnier Hair / Hygiene

Group Product Manager – Belgium – Maybelline / Garnier Skin

Product Manager – Belgium – L’Oreal Paris Skincare 

Product Manager – Belgium – L’Oreal Paris Make-up

I build impactful social media strategy for brands and help them to deploy it 🛸 I Entrepreneur & Managing Partner @Socialsky I Ex-L'Oréal

During 16 years, I have built strong competencies and experience in marketing, digital, brand general management, e-commerce and sales in the very fast-moving Health & Beauty industry.  
I have a sound understanding on how to build a brand vision and an impactful go-to-market strategy on both national and international level (Western Europe and Sub-Saharan Africa).
ROI and impact are my 2 main obsessions while I drive multi-functional teams or projects.
I am passionate people leader recognized for training, mentoring & promoting team members as well as for creating an energizing and results-oriented team culture.

Taplio

Frédéric Van Damme's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Frédéric Van Damme's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Frédéric Van Damme's Linkedin Analytics