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Chief Executive Officer

wCard

Advisory Board

Alic3

ALIC3 is a spin off from one of the world's leading blockchain gaming studio. We are here to help bridge the gap between web2 and web3 companies. Helping bring the benefits of web3 to the world, at scale. 

We are web3 natives who have launched and managed successful entertainment businesses on the blockchain, as well as business and technology leaders from blue chip companies.

We advise Web3 companies who need help transforming or accelerating their business. And Web2 companies who want not just PR but real business benefits from web3.

Like everyone, we have seen the hundreds of  reports on blockchain promising trillions of dollars and billions of users. But let's be realistic for a second. Not the way things are  today. With hurdles, scams empty worlds and lingo that only addicts understand. And with 80 million users, we're only 2% of the way there.
ALIC3 is here for the next 98%. Bringing tangible benefits to users and businesses, speaking plain English, and looking beyond the obvious into how blockchain technology can make a positive difference.

Founder and CEO

FARFETCH

Mentor at the Farfetch dream assembly accelerator

Mentor

Melco Resorts & Entertainment

Global Head of Marketing, Brand and Creative for the world leader in Premium Integrated Resorts. 
Global head of entertainment, managing Asia’s most successful show: the House of Dancing Water, concert arenas, Clubs and a multitude of entertainment facilities. 
Global head of retail, managing two luxury malls.

Executive Vice President, Chief Marketing Officer, Chief Creative and Brand Officer

The Crave

The Crave harnesses the power of the digital influence for tomorrow's luxury and lifestyle icons.

We create brands for celebrities: 
Yesterday was about endorsements, paid Instagram posts and royalties. 
Today's celebrities have far greater impact and reach than any media in the world. 
Tomorrow will be about celebrities owning equity in businesses. 
New businesses built specifically for them. Or existing businesses redesigned around them. 

We create, style, manage, market and finance brands for celebrities  with a team that has hands on expertise with the world's top luxury brands. 
Like Augustinus Bader, elected best cream in the world, that we helped start.

We also invest and manage new lifestyle digital services.
Like CultureSecrets. Selecting the best from the maze of cultural events in Paris, and making them available easily in one clic.

Founder

Louis Vuitton

Refueling desire for the world's top luxury brand, bringing focus and impact to all aspects of its communication.

Awarded Luxury Marketer of the Year Award. Best creative campaign at British Fashion Awards .
Became N°1 global luxury brand on all digital and social media channels.

CMO, Member of  Executive Committee.

J. Walter Thompson (world's leading communication agency), Rolex

Running and transforming the agency to give it creative energy, and to make it digitally savvy.
Won and ran global campaigns for Rolex, BMW, and Nestlé super premium.

Public speaker at major creative and digital conferences.

Won prestigious international prizes, including at the Cannes Advertising Festival

President, Rolex Global Business Director

Bringing Rolex's image into the new century. Keeping its appeal relevant. With core targets, younger audiences and women. Making the brand fundamentals strong in new, emerging markets.

Global business director, Rolex

digital@jwt Europe

Setting up the digital agency network centrally and in the key markets in Europe.

Exec VP

For the last 20 years, I have learned to fuel desire for the worlds most iconic luxury brands.

Bringing fresh and inspiring ideas to the marketing and communications of Louis Vuitton, Rolex, BMW and DeBeers. 

Transforming luxury brands in turmoil, and helping them ride the waves of a changing world.
Creating new brands and services in a digital world.

I lead and manage companies in the luxury communication and digital space, inspiring teams to make the most of their talent.

Quite simply, I love to give people brands to crave for.

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