Otheo

Director Marketing & Transformation 

Business Consultant

Over the past 10 years I supported several CEO's and CMO's in businesses that change rapidly. A broad variety of B2B and B2C companies in products and in services. To name some: Barco, Carrefour, Groupe Pierre&Vancances Center Parcs, Halewijn, Helan Onafhankelijk Ziekenfonds, Infino, NN Verzekeringen, Partena Professional, Partenamut, Proximus, Puratos, Saint-Gobain Gyproc, TVH Parts, Tui, ...

Trusted Advisor for CMO's/CEO's in digital and business transformation

-  Managing several cross departmental projects for the EMEA/APAC marketing
team, Global Digital team, EMEA purchasing
department and EMEA Sales department
- Guiding teams from a regional and offline first approach towards a global
and digital first approach.
- Shifting the way of working from re-active ad hoc tasks to pro-active
quarterly marketing plans.
- Introducing end-to-end Customer Journeys and implementing key insights and improvements
- Improving the project management skill set of the teams

Management Consultant

THE CIRCULAR HUB

Helping start-ups within the circular economy to become a SME by making profitable Sales & Marketing plans

Mentor

INFINO

- Board member responsible for strategy, sales & marketing, portfolio &
program management
- Reorganising the company and negotiating with the unions => from 2
hierarchic BU’s within Acerra and Securex in a B2B context, to 1 flat new
company (Infino) with self-organised teams in a B2C context
- Installing the marketing team from scratch
- Making the company profitable and future proof in terms of P&L
- Responsible for all processes and automatization
- Managing & Elevating team of 25 "Infiniens": Sales & Marketing professionals, Project Managers, Business Analysts, Application Officers & other IT-profiles

Director Sales, Marketing and Support

Duke & Grace

Duke & Grace (formerly known as Wijs & Gents is a full service digital agency. From a digital first philosophy we will make you, your brand and your products awesome :-)
We develop campaigns, digital strategies, build websites and attract the right visitors. We are structured in 5 self-managed multi-disciplinary teams pursuing Customer Intimacy everyday. 
Several awards were granted to us including a Cannes Lion, Effie Finalist & several IAB Mixx, Bloovi & BDMA Cuckoo awards. 

- Customer Intimacy Ambassador of the agency
- Very proud to service several key accounts: Tui, Partena Ziekenfonds, Puratos & Parentia
- Strategic business partner for our clients 
- Helping them to embrace 'digital' & turn it into a competitive advantage
- Effie Finalist 2019 for "Partena Ziekenfonds. Wat verwacht jij van ons?"

Client Service Director 

Self Employed

Several short term assignments & projects, amongst others: 
- Digital & Direct Marketing manager @Groupe Pierre&Vacances Center Parcs in Diegem & Paris
- New Bizz & Account Manager @Strass in Temse
- Several projects for JupilerProLeague, KAA Gent and RSC Anderlecht

Freelance Consultant

Pebble Media

Pebble Media is the online Sales House of Telenet, Concentra & VRT.

- Launch and manage targeted advertising based on Socio-Demo, Behavioral and Re-targeting 
- Promoting this new type of advertising at colleagues, publishers, advertisers, agencies & partners 
- Manage all e-mail products (all newsletters & all third party opt-ins)
- Coordination of all legal, technical and financial aspects of my products 
- Active participation in associations such as IAB and BDMA
- Closing partnerships with big companies such as Proximus, Yento & Bisnode

Product Manager Direct Marketing

Bisnode

Bisnode is the Benelux market leader in Consumer & Business data. The company is a strategic business partner for nearly all top 3-companies in every sector.

- Ownership of several accounts: Duval Guillaume, Famous, Emakina, Insites, …
- Coaching of one direct internal sales
- Helping clients to find the ultimate target group in order to get the best DM-campaign results
- Briefing of production department
- Reporting of results, pre- and post-sales analysis internally and directly to clients
- jr Project manager Net-Affairs (nov 2008 - jan 2010): I was selected to participate in a project-team that prepared the launch of a new product that changes the content of websites and e-mails in order to make it more relevant for the visitor/recipient. I searched for test cases & set up various proof-of-concepts with clients as Citibank & BMW

Account Executive

The Fat Lady (former Markee)

The Fat Lady is the merger of 2 agencies: Markee (Small Full Service Agency) & Het Salon (Content Marketing Agency). 

- Research for new clients and pitches; mainly for ‘Het Salon’.
- Worked for clients as: Opel Belgium, Christelijke Mutualiteit, ’t Kasteelken, OVAM,…

Taplio

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