Rillion

AI powered AP automation for your peace of mind. 

Rillion specialises in AP automation and payments, providing the right tools to transform processes, from data capture and orders to invoice matching, approval and payments. Simplifying the daily operations and bringing peace of mind to their customers. Rillion is trusted by over 3,000 companies in more than 50 countries and has offices across the US and EMEA. 

I am responsible for the marketing strategy and execution across US and EMEA. Leading the Marketing team, consisting of awesome experts within demand gen, performance marketing, content and SEO, web and CRO, product marketing, field marketing, brand, design and customer marketing. 

Additionally, proud member of the Rillion Executive Management team.

Private equity backed by Altor (2021).

Chief Marketing Officer

Wednesday Women

Wednesday Women are on a mission to amplify extraordinary executive women–for all to see and support.

Founding Member

Kleer

Discover an all-in-one finance and payroll solution, tailored for SaaS and consulting companies. With the market’s most automated payroll and finance system, leading processes, and a combination of financial expertise and industry focus, you get a complete financial service to grow with – all at a fixed monthly cost. 

Finance-as-a-Service (FaaS) – the sustainable path to growth. All Kleer.

Backed by Alfvén Didrikson (2016) and SEB Venture Capital (2019).

Non Executive Board Member

Combify AB

Combify is an urban-tech company offering a digital service for finding new property projects and development opportunities based on the most up-to-date construction project data, through a subscription business model and open API.

Backed by Bonnier Capital and Backing Minds (2022).

KRAN

KRAN is the first prime quality online wine merchant in Sweden, launched in 2018. The mission is to bring fine wine to the market and make exclusive and sought after wine from artisan wine producers available to the general public. Cases are always in a limited number due to availability and shipped directly home, fast and secure.

I advise on marketing, PR and communications related questions.

Advisor

Elva

Elva is a niche advisory firm focusing on growth and business management for start-ups, scale-ups to medium sized businesses. 

We also do investments occasionally in start-ups and scale-ups.

Current investments include:
Plus 1 (2019) Neobank
Zensum (2020) Marketplace for consumer financing
Your Beet (2023) App for personalized plant based nutrition
Yoik  (2023) Manufacturing and retailing of white pouches
Getaccept (2023) Digital Sales Room platform for revenue teams
Rillion (2024) AP automation and payments solution for the Office of the CFO 
Kleer (2025) Finance as a Service solution for the Office of the CFO 

Exited investments include:
Bambora (2016-2017) Payment solutions for instore and online businesses

Founder | Executive Board Member | Angel Investor

Pavilion

The Pavilion is a private, invitation-only community of sales and marketing executives at growth-focused companies.

CMO School Graduate (February 2022). Learned how to strengthen all of the dimensions needed in the evolving role of Chief Marketing Officer

CRO School Graduate (November 2022). Learned how to strengthen all of the dimensions needed in the role of Chief Revenue Officer. This course is designed for sales, marketing, and GTM executives looking to advance to the C-suite looking to level up their career and develop a foundational understanding of revenue generation and management

Executive Member

Heading up the Pavilion Stockholm Chapter. 

Pavilion (former Revenue Collective) is a private membership community for revenue leaders who are looking to thrive in today's evolving business world.

Unlock your professional potential and level up with community-powered learning for sales, marketing, rev ops, and CS leaders. Join at joinpavilion.com/apply-now

Co-Chapter Head | Stockholm Chapter

GetAccept

Founded in 2015 and gaining traction as a Y-combinator funded company. GetAccept is on a mission to radically redefine the way companies run sales. 

GetAccept is a digital sales room plattform empowering revenue teams to increase 
win rates by engaging and understanding buyers from opportunity to signed deal.

GetAccept has offices across 6 markets; US, UK, Sweden, Norway, Denmark and France, and clients in over +50 countries.

Heading up the global marketing team (of 20 professionals) with full responsibility of marketing strategy and execution in all markets to drive business growth. In addition, I've been part of scaling the company from 60 to 200 employees in less than 3 years. Member of GetAccept's Executive Management team.

Backed by DN Capital in 2019 (Series A funding).
Backed by Bessemer Venture Partners in 2020 (Series B funding)

I am responsible for the global marketing strategy and execution in all markets, building a growth oriented marketing team (from 3-14 in a year) focusing on PR and Brand, Demand Generation, Content Marketing, Product go-to-market, Website dev. and Partnerships. Member of GetAccept Management team.

Vice President Marketing

Zensum AB

Zensum is a consumer finance broker, offering a range of services, guiding people to a better private economy. Zensum strives to provide the best service in the industry and only works with lenders who meet demands for responsible lending, based on the so called "Zensumkraven" (the Zensum Requirements). 

www.zensum.se

Northfork

Northfork is a market leader in grocery shopping by recipes for retailers on any platform. Northfork technology integrates with partners independent of amount of stores, assortment width or recipe complexity for a seamless shop by recipe experience.

https://northfork.ai/

VC backed by Chalmers Ventures, DHS Venture Partners, J12 Ventures and others (2020)

CMO @Rillion | CMO to Watch 2024 I SaaSiest Woman 2024 | Board Member I Tech & Start-up Advisor

The thing with building companies.



Im reminded of this over and over again. 

It takes so much passion, willpower, energy, stubbornness. a lot of highs and lows. And time…

This picture is blurry. Some days are like that. Others feel more crystal clear.

We’re wrapping up 3 days and 226 slides of meetings with the Rillion board and management in Austin. 

Fair to say we’re a bit tired. 

But hanging out with this group of stubborn and high will-powered people makes it worth the effort.

Time for takeoff 🛫 Can’t wait to see my kids ❣️

Frida Ahrenby 🧚🏼

AI powered AP Automation for your peace of mind | CMO @Rillion | Revenue Marketer | Pavilion's 50 CMOs to watch 2025 | Board Member I Tech, Start-up & Scale-up Advisor

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My recent thoughts on leadership.. 💭



Two weeks ago I had a mentoring session with Elin. 

She had sent me a list of questions on leadership beforehand that really made me think.

✭ What has shaped my leadership?
✭ What philosophy do I follow?
✭ How do I build presence and credibility while staying genuine?

Big questions. And worth asking ourselves every once in a while.

Earlier in my career I thought being a leader meant being serious, professional, and in control at all times. 

I pushed myself to try to know everything, to sound business-like, to avoid being too personal, and to tone down my humor.

But over time I’ve learned that leadership is not about playing a part. 

It’s about daring to show up as yourself. Attentive, vulnerable, and true to yourself.

Life shapes us too, you know. 

The lessons, the hard stuff, the scary stuff, the traumas, the challenges.

Losing my sister six years ago was a defining experience for me. 
I wanted to hide, not lead. 
But I had to find a way to keep showing up, even when I felt small and scared. 

And I had to be okay with that. 

That taught me more about leadership than any course I ever took.

Today I believe in setting clear expectations. Transparency, accountability, and trust are non-negotiable. I believe in speed and impact, but never at the expense of well-being. 

Leadership to me is about coaching, giving feedback, bringing energy, humor and honesty, and always having my team’s back. 

And yes, it’s about raising your voice, taking space, leaning in, and standing firm in who you are.

I’ll never claim to have all the answers, but I do know this from experience: leadership grows when you stop trying to be perfect and start daring to be human.

Now. What questions do you ask yourself to reflect on your own leadership?

As much as AI is intriguing, exciting and full of opportunities, it also brings stress. 



Stress about not keeping up, FOMO, how to stay relevant, and not falling behind.

I feel it. And I’m sure you do too. 

By 2030, 170 million jobs will be created, and 92 million will vanish.

The gap between AI-native teams and those still figuring it out is growing fast. A fact that can’t be ignored..

But here’s the thing.

- If you stay curious, open minded and keep learning, you’ll be fine. 
- Leadership and social skills will matter even more. Nurture them.
- So will constructive, critical and analytical thinking.
- Authenticity, empathy, personality, and showing up as yourself will never go out of style.
- And never outsource your creativity to AI. That will always be your unique edge.

This report from the World Economic Forum’s Future of Jobs 2025 makes it pretty clear.

And thanks to Ariel Cohen for gathering a pack of re-skill frameworks to check out👌🏼

If you know me, you know I’m a fan of scrappy marketing.


And this is exactly what I mean.

At one of the biggest ERP expos in Las Vegas, all the “normal” packages were either sold out or way too expensive. But you still need to be there, right!?

So what do you do? 

How do you not only get in, but also meet potential buyers, make a lasting impression, stand out from competitors, and actually have some fun while you’re at it?

That’s where scrappy marketing comes in.

- We bought the smallest package, which basically only included two tickets and some logo placement. 
- We sent our biggest people (literally)
- Dressed them in branded gear with fairy wings on their backs
- And hosted the most popular happy hour side event

The result? Pipeline worth $$$. And a bunch of new valuable contacts.

Who wouldn’t want to do business with AP fairies 🧚? I know I would.

And now my LinkedIn emoji finally comes full circle.

Samuel Stull, MBA, Christian Smith, Maria Elena Gonzalez bravo! thanks for playing amazing parts in this 🙌🏼

On my way to Austin again for exciting days with webinar recordings, board meeting, CFO Leadership Council AND welcoming all our Rillionaires in US and Canada to the Austin office for some fun and celebration 🎈🎈


On top of that, joining my first IRL Wednesday Women event 💜 for coffee, conversation, community…..….and breakfast tacos 🌮  (interesting mix indeed). I can't wait. 

If you’re an executive woman in Austin and want to join too, let me know in the comments or send me a DM.

See ya 👋🏽👋🏽

Most execs avoid LinkedIn. Here’s how we got ours posting.


That’s what I shared with Edward on Haamucast a couple of weeks ago.

More specifically, how we turned our CEO and exec team (aka the toughest crowd) into brand ambassadors on LinkedIn.

Here’s the 4-step playbook we used at Rillion:

1. Lead with business value. Execs love ROI, not “awareness”
2. Never force it. Authenticity beats framework every time. Enable without controlling, and copy-paste content (at least to start) is fine if it gets them posting.
3. Go guerrilla. Simple, organic tactics can actually drive branded search and pipeline.
4. Gain perspective. When our execs started posting, it reshaped how we work together and gave us fresh insight both into each others' and into our customers’ world.

The best part? They actually want to post now.

Want the full story? Tune in 🎙️

AI without humans in the loop can move fast!



But speed isn’t always the goal. 

Right? Or?

When humans are in the loop you get the important checks: good judgment, reason, experience, responsibility, context. 

Without them you get scale, but also risks like bias, hallucinations, and trusting the machine too much.

The trick is to know when you need reliability. Or when you just need speed. 

Where have you seen the biggest upside with “human in the loop”? 

And the biggest risks without?

Rasmus what’s your take?

Are you a CFO in the Stockholm area 👀



Rillion is looking for more CFOs to star as guests in our webinar series "The future CFO"

We've run this successfully for a while now, both in Sweden and in the US. 
Just like the previous episodes, I will be hosting and we will talk about trends in the market, about AI, automation and how the CFO role is evolving. 

It's fun! And rewarding for all people involved. Promise.

No product pitches just great conversations.

👉 Know someone who should be in the spotlight? Or want to join yourself?
 Drop a comment or DM me!

Happy Friday!

#CFOInsights #ThoughtLeadership #CFO

We’re dropping the 2nd episode of The Future CFO in the US 🇺🇸!



We’ll dig into how the CFO role is shifting. And what it takes to stay relevant.

We’ll share fresh insights from our Finance Labs report (based on our survey of US based CFOs) and sit down with two sharp finance leaders to talk about what’s really going on:

➤ From controller to strategic partner.. what does that mean in practice?
➤ How proactive is finance today?
➤ What’s actually on the CFO agenda?
➤ And is AI investment happening, or still just talk?

📅 October 29
⏰ 12 PM CT
 
Just like last time, I'm moderating two super stars!
Amy Gililland Acosta, CPA, CFO at Lighthouse Consulting ATX
Alexander J. Freeman, CFO at Wursta

Expect straight talk, great hands-on examples, and a look at where the CFO role is headed next.

Link to register in comments.

Taplio

Frida Ahrenby 🧚🏼's Linkedin Analytics

Frida Ahrenby🧚🏻

Performance ScoreFrida Ahrenby🧚🏻's LinkedIn Performance

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Frida Ahrenby🧚🏻's Best Posts (last 30 days)

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