Joanna frota Kurkowska 🔜 SXSW London's Linkedin Analytics

Hi! I’m 'frota’ and currently, I’m Head of Strategic Research at Zaiks Lab where we conduct researches on music, sound and entertainment’s future with a focus on distribution, licensing, royalities and overall condition of the market. Previous positions include Insights & Trade Strategist at G2A.com, Game Analyst at Outlier Ventures and positions connected with data analytics translation and digital marketing, where was involved in tech, market, entertainment, web3 & gaming-oriented strategic research. And since 2024, I teach „Future gaming and digital entertainment” as a part of „Trendwatching & future studies” at Akademia Górniczo-Hutnicza in Cracow. I’ve done video game market analytics (casual and niche gaming) with a focus on digital assets (e.g. NFTs, digital fashion, blockchain gaming). Web 3, Digital Assets (digital economies, NFTs, in-game items etc.), internet communities (from meme creators to DAOs), memetics, technoculltism and the future of gaming are the main focus of my current research. Apart from that, I’m constantly studying Composable Culture, a term I use to describe the mixture that is the future of entertainment, gaming, and digital culture mixed with concepts such as AI, Web3, and Creator Economy. Additionally, I advise startups, give lectures and appear in the media. I’m also the co-host of „Wycinki z przyszłości” , a podcast about trends & tech, the author of the first Polish newsletter on Web3 culture, called „Digital Data Glitch” and lead writer on NetspherePop, a collection of thoughts on Composable Culture.