Frandity

Founder & CEO 

Response Digital Growth Agency

Managing traditional and digital marketing operations of existing clients 
(on 2016-2017 + 2019 for 6 months)

- Content creation in English & Turkish
- Inbound Marketing
- B2B & B2C lead generation (META, Google, LinkedIn, Twitter etc.)
- SEO Analysis and implications of the results (using Semrush, Ahrefs, Ubbersuggest tools) 
- HubSpot CRM setup & management
- LP design and optimization
- Creative design production (online-offline)
- Team and 3rd part communications, management
- Business development and sales enablement on behalf of the company
- Meeting arrangements with potential clients and attending CEO of the company

Marketing Strategist

Cape Bodrum Luxury Hotel & Beach

Pre-openning and Post-opening season

- Concept designing of the hotel
- Re-branding of the hotel, branding its outlets in collaboration with creative agency
- Selection of all products and applications of brand ID element when neccessary
- Product Management 
- ATL & BTL & TTL Marketing planning and management in collaboration with media, creative  and PR agency
- Web Site design and management (CMS) in collaboration with the IT department, creative agency
- Social Media Planning, Execution
- Digital Marketing & Sales Planning, Execution
- Internal team, 3rd party vendors communication and management
- Working closely with and directly reporting to GM

Brand Manager 

Biblos Resort, Alaçatı

Pre-opening & Post-opening season

- iHotelier Booking Engine setup and management
- GDS & PMS integrations
- OTA Management (Booking.com, Tripadvisor, Expedia.com etc.)
- Web site content creation, selecting visuals, and using tech. tool for analyzing web site performance (SEO, visual optimization, url etc, meta descriptions, tags., ). 
- Leading the webmaster and creative agency for development process accordingly
- Review and maintain rate and room type descriptions in coordination with the Front Office team
- Support and liaise with various departments to ensure optimal content delivery (GM, F&B., FO, Creative Agency)
- Create and implement promotional content for special offers and packages, in coordination with the hotel’s General Manager and Asst. General Manager
- Analyze budget investment vs ROI for corporate SEO activities
- Update and manage the hotel representation and social media channels in collaboration with creative agency
- Develop and implement e-marketing initiatives
- Establish and implement the hotel’s advertising plan for all digital channels
- Ensure brand and marketing messages on electronic channels are consistent with overall marketing activities (i.e. special promotions/offers etc.)
- Ensure the picture quality loaded on all brand and 3rd party web sites and social media

Digital Marketing Manager

Club Marvy

Pre-opening & Post-opening season 

- Product Management in collaboration with the department managers of the hotel 
- Web Site (CMS) and hotel info screens management in collaboration with creative designers and IT team
- ATL & BTL & TTL Marketing content management in collaboration with media & creative agency and 3rd parties

Product Executive

Concept creator, strategy designer, digitalizer, brand supporter, partly content writer... Mostly epicure, traveler, classic car lover, trend & brand hunter..

Except all, for me 'Life is a beautiful ride'.

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